Europe Hair Color Market Application
Analysis and Growth by Forecast 2031

The Europe Hair Color Market is anticipated to grow from US$ 4.82 billion in 2023 and is projected to reach US$ 7.71 billion by 2031; it is anticipated to record a CAGR of 6.1% from 2023 to 2031.

Key Drivers of the European Hair Color Market:

The European hair color market is experiencing significant growth, driven by several key factors:

• Aging Population:
• Europe's aging population is a primary driver. The World Health Organization (WHO) reported 215 million people aged 60 and over in Europe in 2021, projecting an increase to 247 million by 2030.
• The rising number of individuals aged 65-79 contributes to a heightened demand for hair color products to conceal grey hair and maintain a youthful appearance.
• This demographic shift is boosting both salon services (for professional color correction and coverage) and the sales of at-home hair color products.

Europe Hair Color Market: Competitive Landscape and Segmentation Analysis

The Europe hair color market features a mix of global giants and niche players, including:

• L'Oréal SA
• Henkel AG & Co KGaA
• Coty Inc
• Revlon Inc
• Kao Corp
• Wella Operations US LLC
• Davines S.p.A.
• Keune Haircosmetics
• Korres
• Other key players (Beauty & Business s.p.a., H.S.A. Hair Styling Applications, Famasar Srl, etc.)

These companies are profiled in the Europe hair color market report, highlighting their market strategies, innovations, and competitive positioning.

Europe Hair Color Market Segmentation

The Europe hair color market is segmented based on:

Europe Hair Color Market By Product Type

• Permanent Hair Color (Dominates the market)
• Temporary Hair Color

Europe Hair Color Market By Form

• Cream
• Gel
• Liquid
• Powder

Europe Hair Color Market By Category

• Professional (Salon Use)
• Consumer (DIY/At-Home Use)

Europe Hair Color Market By Distribution Channel

• Professional Channels (Hair salons, etc.)
• Consumer (DIY) Channels (Supermarkets/hypermarkets, specialty stores, online retail, etc.)

Europe Hair Color Market By Geography

• Germany (Largest market share in 2023)
• France, Italy, Spain, UK, Russia, Poland, Belgium, Netherlands, Greece
• Rest of Europe

Increased Preference for At-Home Hair Coloring (DIY):

• Busy lifestyles and the high cost of salon services are fueling the popularity of DIY hair coloring.
• Consumers value the affordability, convenience, and time-saving benefits of at-home products.
• Social media trends, particularly on platforms like Instagram and TikTok, have encouraged experimentation with bold colors and showcased DIY hair coloring techniques.
• The availability of diverse at-home options, including ammonia-free, nontoxic, plant-based, and organic formulations, as well as innovative product types like color deposition masks and gels, further drives this trend.

Growing Demand for Natural and Sustainable Hair Colors:

• Consumers are increasingly aware of the potential negative impacts of chemicals like ammonia, resorcinol, and PPDs on hair and scalp health.
• This awareness is driving demand for plant-based and natural hair colors, such as those containing henna and indigo, which are perceived as safer alternatives.
• Manufacturers are responding by launching nontoxic, vegan, and natural hair dyes free from harmful chemicals.
• For example, Biokap launched a rapid hair dye that is made with plant based ingredients, and free of harmful chemicals.

Market Trends:

• The market is witnessing a strong trend towards plant-based, natural, and sustainable hair color products.
• Consumers are actively seeking products that prioritize hair and scalp health, avoiding harsh chemicals.

Conclusion

The Europe hair color market is dominated by permanent dyes, driven by demand for long-lasting, gray-coverage solutions. With rising DIY trends and innovation in ammonia-free products, the segment is expected to maintain strong growth. Meanwhile, Germany leads the regional market, supported by high consumer awareness and a robust professional salon industry.

Other Reports:

Europe Lubricant Additives Market: https://sites.google.com/view/europelubricantadditivesmarket/home 

Europe Electric Bus Market: https://penzu.com/p/3fb0ef8bdebcdc71 

Europe Non-Alcoholic Steatopatitis Market: https://postyourarticle.com/europe-non-alcoholic-steatopatitis-market-outlook-and-business-opportunities-2021-2028/ 

Europe Methanol Market: https://business-news-insights.blogspot.com/2025/04/europe-methanol-market-developments.html 

About Us:

Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.

Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights