North America Artificial Intelligence in Market Drivers, Trends and Forecast to 2028

The North America Artificial Intelligence in Marketing Market is expected to reach US$ 35,863.11 million by 2028 from US$ 5,192.21 million in 2021. The market is estimated to grow at a CAGR of 31.8% from 2021 to 2028.

The Democratizing Power of Cloud-Based AI in Business Analytics

Cloud computing is significantly lowering the barrier to entry for smaller companies seeking to leverage compute-intensive business analytics – a capability previously accessible primarily to large corporations. This accessibility extends to Artificial Intelligence (AI), with cloud-based AI solutions effectively enabling and accelerating its adoption. By providing immediate access to hardware services without significant upfront capital investment, cloud-based applications and services are accelerating time-to-market across various industries. Consequently, the cloud has evolved into a flexible infrastructure shared by diverse end-users for a multitude of applications.

North America Artificial Intelligence in Marketing Market: Market Introduction

North America, encompassing the US, Canada, and Mexico, is characterized by its advanced technology, high living standards, robust infrastructure, and competitive markets. Driven by increasing consumer demand for high-quality products and applications, market players in the region are continuously innovating. The North America Artificial Intelligence in Marketing Market is primarily fueled by the growing adoption of big data analytics and other related technologies, alongside the increasing emphasis on customer-centric marketing strategies.

Favorable government policies promoting innovation, a substantial industrial base, and strong purchasing power, particularly in the US and Canada, position North America as a crucial region for the adoption and development of new technologies. Consequently, any disruption to industrial growth is expected to negatively impact the region's economic progress. Interestingly, the COVID-19 pandemic had a net positive impact on the marketing sector. Despite severe pandemic measures leading to reduced overhead costs in the initial nine months of 2021, earnings improved due to ongoing cost optimization. Furthermore, the rising number of COVID-19 cases in North America did not halt essential government projects, and a surge in demand for AI was observed during this period. By April 20th, 2021, the US alone had registered over 32.4 million cases (according to Worldometer).

North America Artificial Intelligence in Marketing Market: Strategic Insights

Strategic insights for the North America Artificial Intelligence in Marketing Market offer a data-driven analysis of the industry landscape, including prevailing trends, key players, and regional specificities. These insights provide actionable recommendations, empowering readers to differentiate themselves by identifying untapped market segments or developing unique value propositions. Leveraging data analytics, these insights assist industry participants – whether investors, manufacturers, or other stakeholders – in anticipating market shifts. This forward-looking perspective is crucial for long-term success in this dynamic region. Ultimately, effective strategic insights enable readers to make informed decisions that enhance profitability and achieve their business objectives within the North America Artificial Intelligence in Marketing Market.

NORTH AMERICA ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SEGMENTATION

North America Artificial intelligence in Marketing Market -By Offering

• Solution
• Services

North America Artificial intelligence in Marketing Market -By Application

• Social Media Advertising
• Search Advertising
• Dynamic Pricing
• Virtual Assistant
• Content Curation
• Sales & Marketing Automation
• Analytics Platform
• Others

North America Artificial intelligence in Marketing Market -By End- Use Industry

• BFSI
• Retail
• Consumer Goods
• Media and Entertainment
• Others

North America Artificial intelligence in Marketing Market -By Country

• US
• Canada
• Mexico

North America Artificial intelligence in Marketing Market -Company Profiles

• Accenture
• Adobe
• Affectiva
• Amazon Web Services
• Bidalgo
• CognitiveScale
• IBM Corporation
• Microsoft Corporation
• Novantas (Amplero), Inc.
• Oracle Corporation
• Salesforce.com, inc.
• SAP SE
• SAS Institute Inc.
• Xilinx, Inc.

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About Us:

Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.

Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights