A PAID MEDIA
STRATEGY: A DEFINITIVE GUIDE

Paid advertisements is an online placement
of ads on several platforms for which an advertiser pays.  

Paid media is a method by which many
companies can promote their content through social media post, display ads,
paid search ads, video ads, popups. Paid media can be effective opportunity for
business to expand their brand reach, get more clicks and generate more traffic.
There is so much of importance for paid advertisement because it has immediate
results, targeting options, global outreach, analytics, retargeting options,
gain more exposure, increase customer retention rate, reduce marketing cost,
pay per click and so on. You can learn paid marketing strategy at Digital
Marketing Training in Pune.  

To plan a successful paid media strategy,
you first need to determine your budget, define your objectives, Identify KPIs,
pin point your target audience, choose start and end date of campaign, create
your ad, launch your campaign.  

Paid media on social networking
sites
–

·       
Facebook
– Facebook is most used social media across the globe, so you can target many
users to promote specific content. The most paid promotional options on
Facebook are Carousal ad, Facebook dynamic product ad.

·       
Twitter
– Twitter offers similar service like promoted tweets which is similar to
regular tweets but are sent to more people who may be interested to your
business or similar content on twitter as you create.

·       
Instagram
– Instagram is the most trending and most used social media platform with more
than 1 billion active users every month. You can use photo ad, video ad, story
ad, carousel ad to target many people simultaneously.

·       
Pinterest
– Pinterest is a social media platform where you share a content or pin photos
on your board.  

Search engine advertising - Search engine
advertising includes pay per click or pay per impression to promote your
specific content. Search engine ads are seen as top engine results. Search
engine advertising can help your business drive up website views and sales and
for that all you need is to identify keywords and generate SEO content.  You will get full Knowledge of search engine
advertising at Digital
Marketing Training in Pimpri Chinchwad.  

Banner advertisement – Many websites
make money from providing space for banner placement. Digital banner ads are
image based advertisement that can be seen on others website or landing page.
This is a successful method to get more views or click.  

YouTube – YouTube is another
paid media strategy because many people use YouTube for tutorial or
entertainment purpose. Companies increase brand awareness using YouTube paid
media strategy.  

Influencer marketing – Influencer
marketing strategy is an effective strategy because influencer have
relationship with followers and they help our business to grow by posting
content about our product/brand on their social media account. The benefits of
influencer marketing are it increase visibility and sales.

To conclude, paid media is an effective
way to increase sales and visibility of your site and business. 

Takeaway: — Digital
Marketing Training in Kothrud is designed to build or consolidate your
digital marketing know-how to gain new skills and support your ideal digital
marketing journey. The digital marketing training institute provides workshops
conducted by in-house experts to help you understand the critical fundamental
components of digital marketing and develop a successful digital strategy