HOW TO IMPROVE YOUR GOOGLE ADS
CONVERSION RATE?

Every
marketer wants to know that if they are receiving healthy amount of business
from the ads, and if yes then why aren’t people buying their products and
services?  

This
is the problem that every digital marketer or PPC expert is facing these days
and also are concerned about increasing google ads conversion rate. Google is
one of the best platform to use where you can generate highest conversion rate
and ROI. If you are worried about conversion rate, here are some ways to
improve Google ads conversion rate.  

1) Focus on headline to boost your CTR – Headline is the first impression of your ad because first
impression impacts your unconscious mind. People always skip the book if it’s
with a boring cover or they might skip on to the next book. Likewise, headline
is an important element of a PPC ad because headline is the first thing user
see or may be want to know more about it. So always come up with attractive
headlines for your ad. There are various sites on google to analyze your
headline which will tell you about effective headlines. You can learn more
about Google Ads at Digital
Marketing Training in Pune.

2) Need to create custom landing pages for
each ad segment – If you have created and running ads
for multiple segments, then you need to signal to your audience that they are in
the right place. The benefit of targeted landing page is it increase your
conversions because you’re more specific about landing pages and viewers are
actually getting the one they are looking for.

3) Make a use of SKAGs to improve your score – SKAGs commonly known as single keyword ad group which is a
strategy that allows you to pair single keyword terms with a specific ad that
creates extremely targeted PPC campaign. The benefit of SKAGs is it increase
relevancy of ads, and improve quality score.

4) Make a use of social proof to build trust – Displaying social proof powers decisions in modern world and in
fact such social proof can increase conversions by more than 90%. This idea can
impact the behavior of customers and their buying decisions.

5) Remarketing –
If you aren’t using remarketing then you’re truly missing out one of the most
effective strategy and tools of PPC. If your conversion rate is not up to that
mark, it is because you are targeting too wide of an audience. Remarketing is a
strategy that targets people who have expressed interest in your business/brand
in some way. They might have visited your website, either click on ad or even
abandoned their shopping cart. 
Remarketing strategy can be incredibly effective by giving your
customers that something extra which then they will buy it. Thus, enroll
yourself today in Digital
Marketing Institute in Pimpri Chinchwad to have a safe and successful
business.

6) Eliminate distractions – It’s important to remove unnecessary things from your ad
because distractions are really annoying for people who are going through your
ad and are genuinely interested in your brand. You need to get rid of
unnecessary links, pop-ups or anything which is not that necessary because that
could potentially divert visitor’s attention and they might not buy your
product or service.

To
conclude, to increase PPC conversion rates, you need to test what actually
works and what not. You need to be creative with your ad and need to think out
of the box only then you can improve google ad conversion rate.