TIPS FOR IMAGE OPTIMIZATION 

Image
optimization is, it includes creating an image with high quality, size, and
resolution and in ideal format which helps to increase engagement. SEO for
image will actually help search engine understand better about your website and
the content in it and also you get more exposure in image search result. Good
SEO for image ensures your audience to find you quickly online and also on
several platforms. Image optimization is the best way to be on the top position
on SERPs. SEO for image improves your position in search engine result and as a
result it attracts more visitors to your website.  

Here
are some essential image optimization tips for you –  

1) Optimize the name of image file – It is important to use relevant name of the file and include
target keywords at the beginning and separate them with hyphens. Never use
underscores because search engine doesn’t recognize it and the file name should
be very clear and easy to understand everyone.

2) Make a use of ALT tags – Viewers will understand what kind of image it is, but search
engine spider won’t, so they rely on alt tags to determine what is being
depicted. All the images on your website should have unique alt tags which describes
them and should include relevant keywords to it. Benefit of alt tag is it add
SEO value to your website and help you rank better in search engine. You can
learn more about Image optimization at Digital
Marketing Training in Pune.

3) Include title tags – If you are using alt tags then you should also include title
tags as a part of optimizing your image for SEO. Your title tags should not
have filled with keyword, rather you should them to speak directly to users
which is helpful in terms of user engagement.

4) Optimize your thumbnail – Thumbnail are the first impression to your image, so it should
be unique and catchy. Make your thumbnail size as small as possible but without
change in a quality of image.

5) Make sure that your text complements the
image – The text should be as relevant as
your image and must have enough information to explain the image.

6) Use site maps
– The benefit of image sitemaps is; it will get your image noticed by google.
Web crawlers can’t crawl image that are not called out specifically in the
webpages source code and if you want crawler to know about it then you must
list their location in an image sitemap. Including image sitemaps will get
indexed by google and it is a positive step towards image SEO. Thus, enroll
yourself today in Digital
Marketing Institute in Pimpri Chinchwad to have a safe and successful
business.

7) Compress images
– Search engine ranking is based on several factors and one of the factor is
page load time. The larger the image file, longer the load timing of your
website. It is important to keep the image size minimum as possible without
change in a quality because if your load timing increases user will get
frustrated and leave before they see your content and this may suffer ranking
and conversion rates.  

To
conclude, start optimizing your images for SEO because the benefits of SEO are
worth the efforts. So as you optimize your content for internet also consider
SEO for images.