North America Healthy Snack Chips Market Is Likely To Witness Huge Growth

North America Healthy Snack Chips Market Summary

The North America healthy snack chips market size was valued at USD 11.24 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2030. This growth is primarily driven by rising consumer awareness surrounding health and wellness, along with a significant shift in dietary habits favoring nutritious and wholesome snacking alternatives. As consumers become increasingly conscious of what they consume, there is a notable trend toward healthier snack options that offer better nutritional profiles without compromising on taste and convenience.

In the past, the branded salty snack market was predominantly dominated by traditional potato chips. However, with evolving consumer preferences and heightened awareness around the health implications of deep-fried and high-fat snacks, market participants have diversified their offerings. Innovations such as kettle-cooked potato chips and an expanded range of branded healthy alternatives have encouraged consumers to transition from unbranded to branded products. Responding to health concerns, companies have increasingly introduced baked, roasted, multigrain, and low-fat variants. These repositioned products appeal to health-focused consumers and have enabled brands to significantly expand their reach across North America.

In addition, ongoing research and development efforts aimed at creating unique flavors using natural ingredients are expected to further stimulate demand in the coming years. Major players are focusing on analyzing consumer behavior, including preferred snacking times and favored flavors, to craft products that align more closely with consumer needs. Rather than altering base ingredients, future growth in the healthy snack chips segment is anticipated to be flavor-driven, with manufacturers prioritizing innovation in taste profiles to retain consumer interest.

Key Market Trends & Insights

• Among the product segments, tortilla chips captured the largest revenue share of approximately 54% in 2023. These chips are increasingly preferred due to their convenience, portability, and versatility in pairing with dips such as guacamole and salsa. Moreover, many healthy tortilla chips are naturally gluten-free and contain dietary fiber, making them an appealing option for consumers looking for digestive health benefits alongside satisfying taste and texture.
• Meanwhile, the potato chips category is anticipated to grow at a CAGR of 5.5% from 2024 to 2030. While traditionally not perceived as healthy, the segment is being revitalized through innovations that focus on developing 'better-for-you' versions. Manufacturers are investing in creating reduced-fat, baked, and clean-label potato chip variants to align with consumer demand for healthier alternatives within familiar snack categories.
• In the United States, the healthy snack chips market is forecasted to expand at a CAGR of 4.4% during the period from 2024 to 2030. This growth is attributed to rising consumer knowledge about the advantages of maintaining a balanced diet and the role healthy snacks can play in it. As a result, there is a noticeable increase in the consumption of healthy snack chips across various demographic groups, with a growing inclination toward products that combine health benefits with taste satisfaction.

Order a free sample PDF of the North America Healthy Snack Chips Market Intelligence Study, published by Grand View Research.

Market Size & Forecast

• 2023 Market Size: USD 11.24 billion
• 2030 Projected Market Size: USD 15.38 billion
• CAGR (2024-2030): 4.6%

Key Players

• General Mills, Inc.
• BFY Brands
• Frito-Lay North America, Inc.
• Deep River Snacks
• The Kellogg Company
• Mission Foods
• Tastemorr Snacks
• Shearer’s Foods
• Herr’s Food, Inc.
• Snyder’s-Lance, Inc.

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion

The North America healthy snack chips market is witnessing steady growth driven by consumers’ rising preference for nutritious, flavorful, and convenient snacking options. Innovations in flavor, natural ingredients, and health-conscious formulations are reshaping the industry landscape. While tortilla chips lead in revenue due to their versatility and fiber content, potato chips are evolving through healthier variants. The U.S. remains a key growth contributor with increasing awareness of diet-related well-being. Market players focusing on consumer behavior and flavor innovation are poised to unlock new opportunities. These factors collectively support a positive outlook for the market through 2030, reflecting evolving consumer lifestyles.