North America Soft Contact Lenses Market Challenges, Import Export Consumption, Demand and Forecast 2030

North America Soft Contact Lenses Market Summary

The North America soft contact lenses market size was estimated at USD 3.6 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 8.0% from 2025 to 2030. Market expansion is fueled by the rising incidences of myopia and presbyopia, growing demand for daily disposable lenses, and continuous advancements in silicone hydrogel technology. The United States leads the regional market, supported by high adoption rates, a robust distribution infrastructure, and a growing consumer shift toward lenses that prioritize comfort. Technological developments—such as lenses that retain moisture and block ultraviolet rays—further boost consumer interest. Additionally, increasing awareness surrounding myopia control in children and the rising popularity of colored and toric lenses are contributing to the overall market growth.

The increasing prevalence of refractive vision disorders—including myopia, hyperopia, presbyopia, and astigmatism—is a major driver of the regional soft contact lens industry. In the United States, myopia affects approximately 41.6% of the population, with prevalence increasing by 66% over the past three decades. High myopia now impacts an estimated 13 million Americans, intensifying the demand for effective vision correction products. Likewise, hyperopia affects around 14 million individuals, with infants also displaying varying degrees of the condition during their early developmental months. These statistics highlight the growing requirement for corrective soft contact lenses across all age groups.

Key Market Trends & Insights

• Silicone hydrogel lenses accounted for the largest revenue share of over 70.0% in 2024. Their popularity is attributed to key advantages such as enhanced oxygen permeability, long-term comfort, and suitability for extended wear schedules. Silicone hydrogel materials allow more oxygen to reach the cornea, which enhances eye health and reduces the incidence of dryness or irritation, making them particularly ideal for frequent wearers.
• Spherical soft contact lenses held the dominant market share of 59.7% in 2024. These lenses are widely prescribed for vision conditions such as myopia, hyperopia, and presbyopia. They are simple to use, broadly available, and adaptable to a range of prescriptions. However, the increasing adoption of toric lenses for astigmatism and multifocal lenses for presbyopia correction is gradually transforming the market landscape.
• The corrective lens segment represented the highest share, at 46.6%, in 2024. These lenses are critical in addressing various refractive issues and continue to see strong demand due to the rising number of individuals experiencing vision disorders. As the population ages and digital screen exposure increases, corrective soft lenses will remain a central offering within the market.
• Retail sales channels accounted for the highest revenue share of 51.8% in 2024. Consumers are increasingly favoring retail purchasing due to the availability of in-store fitting services, expert consultations, and instant product access. Nonetheless, online platforms are also gaining momentum, offering advantages like competitive pricing, subscription-based ordering, and convenient home delivery options.
• Daily disposable lenses emerged as the largest segment by wear schedule, accounting for more than 37.1% of the revenue share in 2024. These lenses are favored for their hygienic benefits, convenience, and comfort. Popular among active individuals and athletes, daily disposables eliminate the need for cleaning solutions and reduce the risk of eye infections, making them a healthy and low-maintenance choice.
• North America held the largest market share of over 37.2% in 2024 and is expected to continue growing due to strong adoption and innovation. The region leads in research and development, with ongoing product launches such as CooperVision’s MyDay Energys lenses, designed to address the symptoms of digital eye strain resulting from prolonged screen use.
• The U.S. plays a pivotal role in the region’s soft contact lens market, supported by a wave of technological innovations and strategic collaborations. Emerging smart lenses with embedded sensors for tracking health parameters like glucose levels are gaining traction, pointing toward the future of wearable medical devices.
• In Canada, market growth is steady and driven by rising awareness of refractive errors, growing preference for daily disposable lenses, and innovations in multifocal and toric technologies that address diverse vision needs across age groups.
• Mexico's soft contact lens market is also expanding, fueled by increasing rates of myopia, rising public awareness around vision correction solutions, and improved access to professional eye care services. The shift toward daily disposable and silicone hydrogel lenses continues to gain momentum in the country, driven by their convenience and comfort.

Order a free sample PDF of the North America Soft Contact Lenses Market Intelligence Study, published by Grand View Research.

Market Size & Forecast

• 2024 Market Size: USD 3.6 billion
• 2030 Projected Market Size: USD 5.7 billion
• CAGR (2025-2030): 8.0%
• North America: Largest market in 2024

Key Companies & Market Share Insights

Companies operating within the industry are concentrating on mergers, partnerships, acquisitions, and introducing new products to enhance their presence in the market. For instance, in July 2024, experts said that toric soft contact lenses should be the standard correction method for individuals with low to moderate astigmatism. This recommendation is based on their effectiveness in providing stable and clear vision for astigmatic patients.

Key Players

• Bausch + Lomb Inc.
• Acuvue (Johnson & Johnson)
• Alcon Vision Llc
• Carl Zeiss Ag
• Cooper Vision Inc.
• Essilor International
• Hoya Corporation
• Menicon Co., Ltd.
• SEED Co., Ltd.

Browse Horizon Databook on North America Soft Contact Lenses Market – North America Soft Contact Lenses Size & Outlook

Conclusion

The North America soft contact lenses market is witnessing substantial growth due to rising vision-related issues, advancements in lens technology, and growing consumer preference for comfort and hygiene. High adoption of silicone hydrogel and daily disposable lenses, especially in the U.S., reflects a trend toward healthier and more convenient vision solutions. With increasing awareness around myopia control and expanding use of specialty lenses like toric and multifocal variants, the region remains a hub for innovation and demand. Continued investments in smart lenses and online retail channels are expected to further accelerate market growth through 2030.