UAE Complementary And Alternative Medicine Market Challenges, Import Export Consumption, Demand and Forecast 2030

UAE Complementary And Alternative Medicine Market Summary

The UAE complementary and alternative medicine (CAM) market size was estimated at USD 2.78 billion in 2024 and is projected to grow at a CAGR of 25.39% from 2025 to 2030. This strong growth trajectory is being fueled by rising consumer demand for holistic health and alternative therapies that go beyond conventional medicine. A significant factor driving this demand is the UAE’s rich cultural heritage, where traditional practices such as Hijama (cupping), herbal medicine, acupuncture, and Ayurveda have long played an essential role in maintaining community health and wellness. Public trust in CAM is further reinforced by active government initiatives to integrate these traditional methods with modern medical systems, creating a more inclusive and balanced healthcare ecosystem.

The market is also witnessing increasing investments and policy support aimed at strengthening holistic healthcare. A prominent example is the USD 28.59 million mental health initiative launched in July 2024 by Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, under the Dubai Social Agenda 33. This initiative highlights the UAE’s long-term vision of incorporating holistic health practices into mainstream healthcare while also positioning the country as a global hub for wellness investment. The program reflects the government’s commitment to addressing rising mental health concerns while promoting traditional and complementary medicine practices as viable solutions.

Key Market Trends & Insights

• Based on intervention, the traditional alternative medicine/botanicals segment dominated the UAE CAM market with the largest share of 33.99% in 2024. This dominance can be attributed to the affordability, availability, and perceived health benefits of traditional remedies. Herbal treatments, Ayurvedic solutions, and other natural therapies continue to be popular, particularly among the aging population, who prefer safe and non-invasive treatment methods. The proactive support of the UAE government through licensing, regulation, and integration with healthcare facilities has further strengthened this segment.
• Based on application, the psychological condition segment accounted for the largest market share of 14.81% in 2024 and is expected to record the fastest growth rate over the forecast period. This growth is primarily driven by the increasing prevalence of stress, anxiety, and depression in the country, coupled with rising awareness about the role of CAM therapies in improving mental health. Practices such as meditation, yoga, acupuncture, and aromatherapy are being increasingly adopted as complementary approaches to support mental well-being.
• Based on age, the 15 to 64-year-old demographic dominated the market with the largest share of 62.47% in 2024. This is attributed to the significant proportion of the UAE population that falls within this bracket, particularly working professionals and middle-income families who are becoming more health-conscious. Preventive care, stress management, and lifestyle-related wellness support are key factors encouraging individuals in this group to adopt CAM therapies as part of their regular healthcare routines.
• Based on income, the middle-income segment dominated the market in 2024. The affordability of CAM therapies, combined with the availability of services tailored to this income group, has contributed to its strong market presence. Increasing awareness campaigns and accessible pricing have made CAM more appealing to middle-income consumers, fueling market growth.
• Based on gender, the male segment dominated the UAE CAM market in 2024. Men are increasingly engaging with holistic health practices, turning to therapies such as acupuncture, chiropractic care, massage therapy, and physiotherapy to address chronic pain, musculoskeletal problems, and stress-related issues. Growing health awareness and a proactive approach to wellness have been major drivers for the segment’s strong market share.
• Based on distribution channel, the direct sales (offline) segment dominated with a share of 56.16% in 2024. This is primarily supported by the expansion of health and wellness centers, rising disposable incomes, and consumers’ preference for direct consultation with practitioners. The growing presence of specialized CAM clinics, spas, and wellness centers across urban areas has further boosted offline demand.

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Market Size & Forecast

• 2024 Market Size: USD 2.78 billion
• 2030 Projected Market Size: USD 10.70 billion
• CAGR (2025 - 2030): 25.39%

Key Companies & Market Share Insights

Key players operating in the UAE complementary and alternative medicine market are undertaking various initiatives to strengthen their presence and increase the reach of their products and services. Strategies such as expansion activities and partnerships are key in propelling the market growth.

Key Players

• Home of Wellness
• Emirates European Medical Centre
• TCMSH Middle East Ltd. Terms Ltd.
• Oasis Care Ayurveda
• HeliumDoc
• Okadoc Technologies FZ-LLC
• Hakkini
• ZennMore
• Nabta Health
• Mediclinic Middle East

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Conclusion

The UAE complementary and alternative medicine market is poised for rapid expansion, driven by cultural acceptance, government support, and rising consumer interest in holistic healthcare. Traditional practices such as Hijama, Ayurveda, and herbal therapies continue to shape demand, while modern applications in mental health and preventive care are gaining traction. Demographic factors, including the large working-age population and strong uptake among middle-income groups, further support growth. With wellness centers expanding and government-backed initiatives strengthening integration with mainstream healthcare, CAM is expected to play a pivotal role in the UAE’s healthcare landscape, creating significant opportunities for providers and investors alike.