App Analytics Market Size, Share, Trends Report and
Industry Forecast to 2028

The market for App
Analytics is estimated to grow from USD 6.3 billion in 2023
to USD 15.7 billion by 2028, at a CAGR of 20.2% during the forecast period,
according to new research report by MarketsandMarkets™

App analytics play a critical role in today’s
digital landscape, enabling organizations to gain valuable insights into the
performance, usage, and user behavior within their mobile applications. These
analytics provide businesses with actionable data that drives decision-making
and enhances user experiences. By tracking key metrics such as downloads,
installations, user engagement, retention rates, and revenue generation,
organizations can understand the effectiveness of their app strategies and make
data-driven improvements.

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Services segment to account for higher CAGR during
the forecast period

App analytics services provide specialized expertise
and support to businesses seeking to maximize the value of their app analytics
efforts. These services complement app analytics software by offering a range
of tailored solutions and consulting assistance to help businesses extract
meaningful insights, make informed decisions, and optimize their mobile
applications. Service providers often have dedicated teams of experts who
possess in-depth knowledge of app analytics methodologies, tools, and best practices.

Android software segment is expected to hold the
largest market size for the year 2023

App analytics software for Android refers to the
tools and platforms designed to collect, measure, and analyze data related to
the usage and performance of mobile applications on the Android operating
system. It enables developers and businesses to gain valuable insights into
user behavior, app performance, and key metrics to optimize Android
applications and drive business growth. . Data from StatCounter shows that as
of June 2023, Android had a global market share of around 70.79% in the mobile
operating system market, making it the dominant platform for app analytics.

The healthcare and life sciences vertical is
projected to grow at the highest CAGR during the forecast period

App analytics in the healthcare & life sciences
vertical involves analyzing mobile applications within the healthcare industry
to gain insights and drive improvements in patient care, health outcomes, and
operational efficiency. It focuses on tracking and analyzing user interactions,
patient data, and healthcare processes within the app. For instance, app
analytics can provide insights into patient usage patterns, medication
adherence rates, and appointment scheduling. It can help identify areas for
improvement, such as streamlining patient registration, optimizing appointment
scheduling, or personalizing health content based on user preferences.

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Key Market Players

The report profiles key players such as Google (US),
Microsoft (US), AWS (US), IBM (US), Adobe (US), SAP SE (Germany), Amplitude
(US), Upland Software (US), Mixpanel (US) and Kochava (US).

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