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Digital Rights Management Market Size, Share,
Trends Report and Forecast to 2027
Greater need to protect intellectual property and increase in
penetration of digital devices and technology is driving the digital rights
management market growth.
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By application, the software and games segment to have the highest
growth rate during the forecast period
Gaming use one of the following business models:
pay-per-download, subscription, free-to-play, or advertising. Until recently,
the main option for generating revenue was a simple payment on downloading a
game. Subscription business models also existed and had proven popular in some
markets (notably Japan) but were rare in Europe. In the gaming industry,
digital rights management solutions are used to protect the game content and
prevent manipulation and copying of gaming by users after purchasing the game. Publishers
use the DRM policy while launching any game. They ensure the authority of the
user by checking the license associated with the accounts.
By Component, service segment is expected to grow with the
highest CAGR during the forecast period
The DRM services include consulting, integration and operation
and maintenance services. These services are required at various stages, from
pre-sales requirement assessment to post-sales product deployment and
execution, thus enabling the client to get maximum Return on Investment (RoI).
These services help organizations to deploy DRM solutions at the right time at
the right cost. Experts help organizations identify the type of integration
required to meet their DRM demands. Overall, the services market is quite
challenging and promising, as the services enhance customer experience,
resulting in the organization’s overall success.
Asia Pacific is expected to have the highest growth rate during
the forecast period
The investment and participation of Asia Pacific in the
development of DRM technology has made the region a hotspot for this industry.
Asia Pacific consists of technologically advanced and developing countries such
as China, Japan, South Korea, Australia, Hong Kong, Singapore, and others.
China and Japan are considered the frontrunners in adopting and implementing
the latest IT technologies. The former is expected to account for a major share
in the regional market, due to the rising trends of enterprise mobility and
BYOD. Government initiatives are the major growth drivers of the DRM market in
Asia Pacific. The Department of Information Technology, Government of India,
has initiated a project titled” Watermarking of Digital Audio and Setting Up of
Resource Center for DRM Systems” at the Center for Development of Advanced
Computing (CDAC), Thiruvananthapuram. The project also involves adopting
various international standards to develop DRM systems for efficient and
secured delivery of content (audio and video) over the internet.
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Key Market Players
The major players
covered in the digital rights management market report include Adobe Systems
(US), Google LLC (US), Microsoft Corporation (US), Apple (US), Oracle (US), IBM
(US), Irdeto (Netherlands), OpenText (Canada), Kudelski Group (Switzerland),
Sony Corporation (Japan), VeriSign Inc (US), Acquia (US), OVHcloud (France),
and HelpSystems (US). The startup/SME’s covered in the digital rights
management market are Vitrium Systems (Canada), NextLabs (US), Verimatrix
(France), Seclore (US), Digify (US), Bitmovin (US), EditionGuard (US), EZDRM
(US), Intertrust Technologies (Us), ArtistScope (Australia), CapLinked (US),
and Bynder (Netherlands).
These players have
adopted various growth strategies, such as partnerships, agreements and
collaborations, new product launches and product enhancements, and acquisitions
to expand their footprint in the digital rights management market.
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