Marketing expert offers Tips on Cannabis Tourism Campaigns.

Legalized marijuana has created a gold rush of sorts for companies hoping to cash in on pot-related businesses. But reaching the audience loyal to cannabis is tricky, Max Smetannikov, CEO of the licensing and communications group MVG told tourism officials at the DigMe 15 Spend Smarter summit in New York.

“Subtlety is key,” said Smetannikov, whose company researched cannabis-friendly media as part of a licensing strategy for Britain’s popular Plain Lazy brand and Pepsi’s snack brand Funyuns.