India Sports Apparel Market Expansion: How Online Sales & Tier-2 Cities Are Fueling Growth

India Sports Apparel Market Outlook:

Maximize Market Research, a leading Business Consultancy Firm, has conducted an in-depth analysis of the India Sports Apparel market. The comprehensive report offers key business insights, demand assessments, pricing strategies, and an in-depth look at the competitive landscape. It evaluates the current state of the India Sports Apparel market with projections.

Growth Estimates for India Sports Apparel Market: 

The India Sports Apparel Market size was valued at USD 673.34 Million in 2023 and the total India Sports Apparel revenue is expected to grow at a CAGR of 16.2% from 2024 to 2030, reaching nearly USD 1926.10 Million.

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Latest Updates in India Sports Apparel Market: 

The Indian sports apparel market is experiencing significant growth, driven by increasing health consciousness, rising participation in fitness activities, and strategic expansions by both domestic and international brands.

Market Growth and Projections:

• Current Valuation and Forecast: As of 2023, the Indian sports apparel market is valued at approximately USD 673.34 million. It is projected to reach nearly USD 1,926.10 million by 2030, growing at a compound annual growth rate (CAGR) of 16.2% during the forecast period. 

Recent Developments:

• Frasers Group's Expansion: In March 2025, British sportswear and fashion conglomerate Frasers Group announced plans to open over 350 Sports Direct stores across Southeast Asia and India. This initiative, in partnership with Indonesian retailer MAP Active, marks Sports Direct's entry into the Indian market and aims to capitalize on the region's growing demand for sports apparel.

• Decathlon's Growth in India: French sports retailer Decathlon has significantly expanded its footprint in India since its entry in 2009. By late 2024, the company operated 129 stores and employed 5,700 people nationwide. Decathlon plans to increase its store count to 190 by 2026 and aims to produce 85% of its products locally, reflecting its commitment to the Indian market.

• Puma's Market Leadership: Puma continues to dominate India's sports apparel sector, recording a 10% sales increase last year and achieving revenue of ₹3,274 crore. The brand is enhancing its credibility in sports by partnering with organizations like the Athletics Federation of India and the Indian Olympic Association.

• Page Industries' Performance: Page Industries, the Indian licensee for Jockey and Speedo, reported a substantial increase in its Q3 2024 profit, surpassing expectations due to robust demand for athleisure wear. The profit rose to ₹2.05 billion from ₹1.52 billion the previous year, driven by a rise in fitness awareness and expanding athleisure trends.

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Regional Insights:

In the Regional Analysis section, we examine the current state of the India Sports Apparel market across each participating region. Given the diverse nature of the industry, it’s crucial to consider the regional nuances. The key regions analyzed in this report include:

North America

Europe

Asia-Pacific

Latin America

Middle East & Africa

Each region’s market dynamics, such as market size, growth rates, import-export patterns, and key economic factors, are thoroughly explored.

Market Segmentation:

by Product Type

Track Pants & Tights
Sports Vests
T-shirts
Sweatshirts
Others

by End Users

Women
Men
Kids

by Distribution Channel

Online
Offline

Because of their broad appeal and adaptability, T-shirts will continue to dominate the Indian sports apparel market in 2023, according to product type. A wide range of consumers, from casual wearers to fitness enthusiasts, prefer t-shirts. Many T-shirts are available from well-known national and international companies like Nike, Adidas, and Puma, which serve a variety of purposes like athletic and leisure apparel. The growing popularity of sports events and fitness activities in India has further increased demand for sports T-shirts.

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Key Players in the Market:

The research identifies the leading players in the India Sports Apparel market and provides a detailed overview of their strategies, products, market positioning, and competitive strengths.

1. Adidas India Marketing Private Limited
2. Ralph Lauren Corporation
3. Puma Sports India Private Limited
4. Nike India Private Limited
5. Under Armour India Trading Private Limited
6. ASICS India Private Limited
7. Decathlon Sports India Pvt Ltd.
8. Shiv-Naresh Sports Private Limited
9. Skechers Retail India Private Limited
10. Cosco Sports
11. Nivia
12. Tyka
13. Sareen Sports
14. Alcis Sports
15. HRX
16.Others Key Players

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Key Questions Answered:

• This report answers critical questions about the India Sports Apparel market, including:
• What is the growth rate of the India Sports Apparel market?
• What are the key factors driving market growth?
• Which industry trends and upcoming applications have the highest growth potential?
• How are recent trends impacting market revenue streams?
• Who are the top players in the India Sports Apparel market, and what are their offerings?
• What segments are covered in the India Sports Apparel market?
• Which application holds the most potential for growth in the India Sports Apparel market?
• What challenges and opportunities are likely to shape the future of the India Sports Apparel market?
• What will the India Sports Apparel market's CAGR be over the forecast period?

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