Wide Format Printing Opportunities Abound in Kenya

Large and diverse growth opportunity is forecasted in the Kenyan wide format printing market. The technology flourishes with high demand in signage, banner, and flag creation, resulting in an emerging profit opportunity.

The wide format printing market in Kenya is very entrepreneurial, driven by self-employment, limited education opportunities, and limited employment opportunities in a large corporate setting. Despite the small scale of wide format printing businesses, the technology has grown in popularity and utility, as wide format printing needs pervade. Print volumes, which were formerly dominated by political campaign usage, are diversifying to multinational organizations and local businesses.