What Do You Need to Know Before Becoming an SEO Reseller?

Online marketing services are growing in popularity as more and more companies discover the benefits they can get from using the internet to market their products and services. And SEO is one of the most effective methods available on the market. So, opening an SEO agency or becoming an SEO reseller is an opportunity you should consider. You can make use of the SEO reseller program that our company offers. Or you can check other offers available on the market. 

You will find all the information you need to succeed as an SEO reseller in this article. And the first things you will learn are the advantages and disadvantages of an SEO reseller program. Remember that SEO reselling is not the same as opening an online marketing agency. There are differences you must consider before you make your decision. But you have all the information you need below. 

You’ll Have Advantages and Disadvantages as an SEO Reseller 

To properly compare the advantages and disadvantages of an SEO reseller with those of an SEO agency, you must gain a basic understanding of both of them. And the first one you must understand is the agency. To start an SEO company, you need to become an expert. You should never try to open any online marketing agency if you know nothing about the field. You won’t even be able to hire other experts if your knowledge is lacking, regardless of the marketing services of your agency. 

On the other hand, if you want to be successful as an SEO reseller, you need to be a good salesman. Even if you won’t need to provide the services you sell, it does not mean that it will be easy to grow your business. It will be tough to find enough clients if you do not have top sales skills. But this also means that you will surely be successful if you are skilled in sales. Now, you can decide which option best fits your skills and talents. 

Even if your decision should be based on your abilities, it’s still crucial to learn the advantages and disadvantages of each option. This information will help you prepare for the future challenges you will have to deal with. Take your time and contemplate everything you find in this article and make your decisions based on the new knowledge you accumulate. 

What Are the Advantages You Will Have as an SEO Reseller? 

To avoid repeating the same information, you will only find the advantages and disadvantages of becoming an SEO reseller in this article. As for opening your agency, the opposite will be accurate. Between these two options, no extra factors will bring advantages to one while not becoming a disadvantage for the other. So, you should only consider the ones you find here when you make your decision. 

Below you will find three advantages a reseller has compared with an SEO provider. They are the most influential ones. That’s why you need to pay extra attention to them and strongly consider them while making your decisions in the future. You may find other advantages that a reseller has, but their influence is minimal and can be ignored. 

Basic SEO Knowledge Is Enough

A reseller doesn’t need to become an expert. If you have basic knowledge in the SEO field, it will be enough. You can let your SEO partner take care of everything else. So, you can save years of work that you would need to invest in becoming an expert in search engine optimization. And you can use the SEO reseller program to cover most SEO-related tasks. 

But you still need to know basic SEO. You will interact with clients and potential customers, and they will have questions. Without knowing anything about SEO, you won’t be able to give them the answers they are looking for. So, if you do not want to lose your clients, you must spend a few days to a few weeks learning the basic information about SEO. 

You Can Start Your Business Very Fast 

Starting an SEO agency can take years if you have bad luck. And even in the luckiest of cases, where you are efficient, you will still need at least six months before you start looking for clients. On the other hand, as a reseller, you can prepare everything in a couple of weeks. The difference is massive. You can make a lot of money in six months. 

Why do you need so much time to start an agency? Unlike resellers, you will need a whole team to create the best SEO company UK. A single individual won’t be able to provide a complete set of services for multiple clients, regardless of how skilled or talented he is. But hiring SEO professionals takes a lot of time. They are not easy to find, and many already have their agencies or work as freelancers.

Minimal Investment Is Required 

You need many things to start a good SEO agency. The investment you must prepare is massive. You need to spend money on a few essential parts: equipment, location, and online tools. But these are only initial investments. It would be best if you also considered the long-term costs. Every team member must be paid, many online tools will need regular licensing, and the maintenance of the agency’s headquarters will also take money.

As a reseller, you only need a few things. You can become a reseller by yourself. Yes, it will be hard, and you will have a lot of work to do, but it is possible. You can also hire a couple of assistants in the future to make your life easier. You only need to invest in a single PC, buy a website, and pay your SEO partner to provide services for the clients you find.

Disadvantages that an SEO Reseller Program Can Bring 

It is essential to understand the shortcomings of an SEO reseller program. Yes, the advantages are clear now. But you should also check the other side of the coin. Unfortunately, becoming a reseller does not come with benefits alone. Otherwise, no one would open SEO agencies. So, make sure you understand and consider the disadvantages before doing anything.

• You can’t control the quality. As a reseller, you have no control over the quality of the SEO services. You must deal with the aftermath if your SEO partner provides subpar services. Many examples can be found in the past where resellers didn’t succeed or lost all their clients when the quality of their services was lacking
• You will need to act as the middleman. Your clients will come with all their problems to you. But you are not the provider. So, in many cases, you will need to contact your SEO partner and look for the answers or solutions. And then you must come back to your client. But when your client is not satisfied with the answers? You must repeat the process. And this will take a lot of your time
• Your potential clients may not want resold services. Will your clients work with you if your clients know that your services are provided by someone else? Most will probably start looking for an SEO provider to work directly with them. And this will make your task of finding clients a lot harder

How to Reduce or Eliminate the Disadvantages of an SEO Reseller Program 

Luckily, there are solutions for each of the disadvantages mentioned above. The concerns you may have after seeing the disadvantages are understandable. But it would be best if you did not worry so fast. You can find below solutions for all the shortcomings of an SEO reseller program. And you will only need a little extra work to avoid all the problems and damages you would suffer from the disadvantages.

• Find a skilled SEO partner. To avoid any problems caused by the low quality of the services you’ll provide, a reliable SEO company like GAMIT is the best solution. Our team has the skills and experience required to guarantee top-quality services and the best results for every client you find. So, your clients will always be satisfied, and you won’t need to deal with this category of problems
• Implement a fast access method. You can’t avoid your job of being the middleman. But there are methods you can use to maximize the efficiency of the process. Having non-stop access to your SEO partner can reduce the time spent on this task to a minimum. When the number of clients you must deal with grows too much, you can hire someone specialized in this task
• Use white labeling. White labeling is the best way to eliminate the risk of your clients looking for an SEO provider. And GAMIT’s SEO reseller program includes this method. Your clients will think that you provide all the services. And you can also say that you collaborate with another SEO agency if the need arises.