Increasing Consciousness about Preventive Care is Propelling the Global Adult Vitamin Gummies Market

The global adult vitamin gummies market is anticipated to grow at a significant CAGR of 8.9% during the forecast period (2024-2031). The market growth is primarily driven by the increasing nutritional deficiency in adults owing to the irregular diet patterns with hectic work schedules among working-class adults. Additionally, the rising awareness about preventive care, increasing consumer demand for gummy vitamins, and rising cases of undernourishment and malnutrition in emerging countries are contributing to the market growth during the forecast period. However, risks related to side effects due to the over-consumption of gummy vitamins can restrain the market growth during the forecast period.  

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The global adult vitamin gummies market is segmented by type (single vitamin and multi-vitamin) application (food supplements, immunity, weight management, hair and skin, and others), and geography (North America, Europe, Asia-Pacific, and the Rest of the World).

Market Dynamics           

• Multivitamins are anticipated to hold a significant market share during the forecast period, owing to the rising popularity of multivitamin supplements and the development of new formulations.
• Asia-Pacific is expected to have the highest market growth attributed to rising incidences of cardiovascular and gastrointestinal disorders in regions such as Indonesia, India, China, and Japan.  Moreover, rising awareness about nutritional enrichment is expected to boost the regional market.

The major companies operating in the global adult vitamin gummies market are Pfizer, Inc., Bayer AG, Olly Public Benefit Corp., Herbaland, Pharmavite LLC, VITAFUSION, and Chruch & Dwight Co. Inc. The market players are contributing significantly to the market growth by adopting various business strategies, such as, such as new product launches, mergers and acquisitions, partnerships, and more.

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Recent Developments

• In February 2024, Nature Made expanded its Multivitamin portfolio by launching Nature Made Advanced Multivitamin Gummies. The gummies are easy to take and address common dietary shortfalls.  
• In December 2023, Berocca, the expert nutritional supplement brand by Bayer, launched two vitamin formats- Berocca® Immuno Gummies and Berocca® Multi-Action Gummies. The gummies are available on Amazon. Berocca® Immuno Gummies are available in orange flavor and offer vitamins D, C, A, B6, B12, and zinc, to strengthen the immune system.  Berocca® Multi-Action Gummies are cherry flavored and combine 10 vitamins- B1, B2, B3, B6, B7, and B12, plus vitamins A, C, D, and E. The products are free from preservatives, artificial colors, flavors, and sweeteners and are fully recyclable. They are priced at MRRP £13 for 60 chewable gummies.   
• In June 2023, Nature Made® launched a new product portfolio including Turmeric Extra Strength Capsules, Choline Gummies, and more. Vitamin D3 + K2 Gummies were launched for bones, and Vitamin B12 for healthy brain cell function. It offers 3000 mcg of Vitamin B12 per serving and helps in reducing fatigue.   
• In June 2022, vitafusion™ launched two new gummy vitamins with 2-in-1 benefits and flavors. The gummies support the immune system and help in elevating the beauty regimen. Multi + Immune Support includes Vitamin C and Zinc for immune support.  Multi + Beauty includes Biotin and Retinol (vitamin A RAE) to support healthy hair, skin, and nails.  

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