Media Monitoring Tools Market Future Outlook, COVID-19
Impact Analysis, Forecast - 2031

The global media monitoring tools market is expected to grow
at a significant CAGR during the forecast period (2024-2031). The growing
accessibility of the internet in developing nations is driving the demand for
media monitoring tools. India, Indonesia, and Malaysia, for example, are
heavily invested in digitization as well as the number of people who have
access to the internet is increasing all throughout the world, especially in
developing countries. In several large economies, at least 60% of the
population has access to the internet. Access to the internet is rising in
developing countries, particularly in Sub-Saharan Africa and portions of Asia.
The volume of digital content has exploded as a result of increased
accessibility. With the growing breadth of digital advertising and the growing
number of internet users, the demand for media monitoring tools has skyrocketed,
which in turn, is accelerating the market growth. 

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Furthermore, the growing number of smartphone users and the
growing trend of viewing social media information through mobile devices are
driving the global media monitoring tools market. However, barriers such as a
lack of sufficient insights to determine the return on investment in media
monitoring tools have been recognized as potential roadblocks to the global
media monitoring tools market growth. 

The retail and e-commerce segment is expected to have a
solid market share in the market. This growth can be attributed to the
increased use of media monitoring technologies in the industry owing to the
better understanding of consumer purchasing trends and analyzing target
audiences, as well as enhancing brand image through online content. Meanwhile,
due to the growing usage of remote health monitoring facilities and greater
investments in the healthcare business, the healthcare segment is expected to see
an increase in demand for media monitoring tools. In the foreseeable term,
these variables are expected to contribute to overall market growth.

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Market Coverage

• Segment
  Covered


• Regions
  Covered- Globally

Competitive Landscape: BoomSonar, Buzzcapture
B.V., and Coosto BV, among others. 

Key questions addressed by the report

• What
  is the market growth rate?


• Which
  segment and region dominates the market in base year?


• Which
  segment and region will project fastest growth in the market?


• How
  COVID-19 impacted the market?

o             Recovery
Timeline

o             Deviation
from pre-COVID forecast

o             Most
affected region and segment

• Who
  is the leader in the market?


• How
  players are addressing challenges to sustain growth?


• Where
  is the investment opportunity?

Global Media Monitoring Tools Market Report Segmentation

By Component 

•                
Software

•                
Services 

By Type 

•                
Online Media Monitoring

•                
Broadcast Media Monitoring

•                
Print Media Monitoring

By End-User 

•                
BFSI 

•                
Retail and E-Commerce

•                
Healthcare

•                
Electronics

•                
Automotive & Transport

•                
Others 

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