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The global sugar substitutes market is estimated at USD 23.56 billion in 2024 and is expected to grow at a compound annual growth rate (CAGR) of 4.9%, reaching USD 29.90 billion by 2029. This growth is driven by increasing consumer demand for low-calorie, natural, and functional alternatives to sugar. As awareness of sugar’s health implications rises, consumers, industries, and regulatory bodies are pushing for healthier substitutes, fostering an environment ripe for innovation and diversification.
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