Europe
Wet Pet Food Market Trends, Size, Segment and Growth by Forecast to 2030

The Europe
wet pet food market was valued at US$ 5,789.9 million in 2018 and is
projected to reach US$ 9,684.1 million by 2027, growing at a compound annual
growth rate (CAGR) of 5.9% from 2019 to 2027.

Wet pet food, which contains a high moisture content ranging
from 75% to 85% along with dry ingredients, is gaining popularity among pet
owners. This type of food supports pets’ overall health by boosting energy
levels, promoting muscle growth and lean mass development, and aiding in
general physiological functions. Rich in essential nutrients such as proteins,
vitamins, and minerals, wet pet food helps keep pets healthy and well-hydrated.



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It is especially beneficial for pets that have difficulty
chewing due to missing teeth, misaligned jaws, or other dental issues, making
it a preferred option for many owners. These health and convenience benefits
make wet pet food a favored choice and an effective source of hydration.

The demand for wet pet food continues to grow, driven by
increasing consumer attention toward pet health and the trend toward premium
pet food products. However, purchasing decisions are still influenced by the
specific health needs of pets and the preferences of their owners.

Strategic Insights into the Europe Wet Pet Food Market

Strategic insights into the Europe wet pet food market
provide a comprehensive, data-driven analysis of the industry's current
landscape, highlighting emerging trends, leading players, and regional
dynamics. These insights deliver actionable guidance to help
stakeholders—whether investors, manufacturers, or retailers—gain a competitive
edge by uncovering untapped opportunities and crafting distinctive value
propositions.

By leveraging advanced data analytics, stakeholders can
better understand evolving consumer preferences and anticipate future market
shifts. This forward-looking approach is critical for long-term positioning and
success in a rapidly changing industry.

Ultimately, these strategic insights empower decision-makers
to drive profitability, adapt to market demands, and align their business
strategies with the unique challenges and opportunities within the European wet
pet food market.

Market leaders and key company profiles

  De Haan Petfood

  FirstMate Pet Foods

  Little BigPaw

  Mars, Incorporated

  Monge SPA

  Petguard Holdings,
Llc

  Hill's Pet
Nutrition, Inc.

  Nestlé Purina
Petcare

  Butcher's Pet Care



Regional Insights – Europe Wet Pet Food Market

The geographic scope of the Europe wet pet food market
encompasses a range of diverse and dynamic regional landscapes, each shaped by
distinct consumer preferences, economic conditions, and regulatory frameworks.
Understanding these local nuances—such as demand for specific pet food
formulations, preferences for natural or organic ingredients, and regional
pricing sensitivities—is essential for businesses aiming to tailor their
offerings effectively. Strategic market segmentation enables companies to identify
underserved regions, customize product lines to meet localized needs, and
navigate complex regulatory requirements. By focusing efforts on well-defined
regional markets, businesses can optimize resource allocation, implement
targeted marketing strategies, and strengthen their competitive position,
ultimately accelerating growth across the European pet food sector.

Growing preference of pet owners toward buying superior
pet food products to favor the Europe wet pet food market

Growing concerns among pet owners about pet nutrition and
health are primarily driving the growth of the wet pet food market. Wet pet
food contains animal and plant derivatives such as chicken, beef, lamb, meat
broth, vegetable broth, and eggs. Also, the percentage of water ranges from 75%
to 85%. Wet pet food is the best source of hydration. It also contains higher
amounts of proteins and fats, minerals with added flavours and preservatives,
making it more nutritional and tasty for pets. These nutrients offer various
health benefits such as boosts energy, builds and tones muscles, and builds
lean mass. It also helps fight infection, perform daily activities, repair
teeth and bones, and improve stamina for better metabolism. All these
advantages have raised the demand for wet pet food among pet owners. Nowadays,
pet owners are more concern about their pet's nutrition. The shift in pet
“ownership” to “parenting” has been identified as the major reason driving the
growth of the market. Moreover, growing awareness about adequate diet for pet's
overall health has forced buyers to opt for superior food products, which is
likely to drive the growth of the wet pet food
market.     

Product Insights

The Europe wet pet food market is segmented by product into dog food, cat food,
and others. Among these, the dog food segment holds the largest market share,
while the cat food segment is projected to witness the fastest growth. Dogs are
among the most popular pets in Europe and, as omnivores, they adapt to diverse
diets that include both meat and non-meat sources. At every stage of life, dogs
require a balanced diet rich in carbohydrates, proteins, fats, vitamins,
minerals, and water to support their overall health. Wet pet food offers a
higher concentration of these essential nutrients, making it a preferred choice
among dog owners. It supports vital functions such as infection resistance,
daily activity performance, dental and bone repair, and the maintenance of
muscle tone and body weight.



Packaging Type Insights

The Europe wet pet food market is segmented on the basis of
packaging type as canned, pouches, and others. The canned segment accounts for
the largest share in the Europe wet pet food market, while the pouches segment
also contributes a significant share in the market. Cans are ideal for pet food
packaging. They preserve food for a long time and keep it fresh, clean, and
free from contamination due to airtight packaging. Wet food is generally made
from fresh meat products, and it contains 70–80% moisture. Thus, pet food
manufacturers prefer cans for packaging as these are easy to transport over
long distances. Materials such as plastic in the form of PVC, HDPE, PET, and
metals such as steel and aluminium are used for canned pet food packaging.
Growing concerns related to pet health among pet owners have raised the demand
for products that are attractive, informative, and protective.

Distribution Channel Insights

The Europe wet pet food market is segmented into
supermarkets & hypermarkets, specialized pet shops, online channels, and
others. Among these, supermarkets & hypermarkets currently hold the
dominant market share, while the online segment is projected to register
the fastest growth.

Supermarkets and hypermarkets—encompassing mass
merchandisers, discounters, dollar stores, and club stores—serve as
self-service retail outlets offering a broad selection of pet products,
including food, toys, housing, and healthcare items. These stores attract
consumers with well-organized displays, competitive pricing, and the
convenience of accessing various brands under one roof. Their ability to offer
affordability and variety in a single location continues to drive their leading
position in the market.

Meanwhile, the online segment is rapidly gaining traction,
driven by the growing trend of e-commerce and the convenience of doorstep
delivery, personalized recommendations, and subscription-based models.

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Akshay

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