North America Genotyping Market Trends, Size, Segment and Growth by Forecast
to 2030

North America Genotyping Market Soars, Driven by Urgent Need for Advanced
Diagnostics in Cancer, Alzheimer’s, and Rare Diseases

Valued at US$ 12.04 billion in 2023, the North America genotyping market is
poised for explosive growth, expected to hit US$ 62.90 billion by 2031 with a
remarkable CAGR of 23.0%. This surge is fueled by the escalating demand for
precise, early diagnosis of genetic and rare diseases, which are placing an
increasing strain on healthcare systems.

The World Health Organization (WHO) projects ~35 million new
cancer cases globally by 2050, a staggering 77% jump from 2022 figures. In the
US alone, Alzheimer’s disease is reaching epidemic proportions, affecting over
6 million people as of 2022, with 73% aged 75 or older. Meanwhile, rare
diseases—impacting up to 300 million individuals worldwide—collectively
represent a massive, under-addressed diagnostic challenge.

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Genotyping has become the cornerstone technology to meet
this challenge. By decoding DNA sequences and identifying variations,
genotyping enables the detection of single-nucleotide polymorphisms (SNPs)—the
most common form of genetic variation, with nearly 660 million SNPs identified
in the human genome. Genome-wide association studies (GWAS) further empower
researchers to map these variations to disease pathways, offering unprecedented
insights into cancer, neurodegeneration, and rare disorders.

Beyond human health, SNP genotyping is revolutionizing
infectious disease management, enabling precise identification of
antibiotic-resistant strains and supporting both pharmaceutical innovation and
epidemiological tracking.

With its expanding role in personalized medicine and public
health, genotyping is set to transform diagnostics and treatment landscapes
across North America.

North America Genotyping Market Overview

The North America genotyping market, encompassing the US, Canada, and Mexico,
is experiencing robust growth driven by the rising adoption of advanced
technologies and an upswing in research and development activities.
Government-backed initiatives, such as the “All of Us Research Program,” along
with collaborative efforts by genomic research communities, are accelerating
market momentum. Additionally, growing awareness and accessibility of
genotyping services are expanding the customer base, fueling further market
expansion across the region.



Strategic Insights: North America Genotyping Market

The North America genotyping market is evolving rapidly, and
strategic insights grounded in data-driven analysis are essential for
navigating this dynamic landscape. By examining current trends, profiling key
players, and uncovering regional distinctions, these insights empower
stakeholders to sharpen their competitive edge. Whether you're an investor,
manufacturer, or service provider, actionable recommendations help you pinpoint
untapped market segments and craft unique value propositions that set you apart.

Leveraging advanced data analytics, these insights don't
just capture where the market stands today — they anticipate where it's
heading. This forward-looking approach enables industry players to stay ahead
of emerging shifts, mitigate risks, and seize growth opportunities before the
competition does. In a market as fluid as genotyping, staying future-focused is
not optional; it's a strategic imperative.

Ultimately, effective strategic insights enable stakeholders
to make confident, informed decisions that boost profitability and accelerate
progress toward business goals. By aligning market intelligence with action,
industry players can position themselves for sustainable success in North
America's vibrant genotyping sector.

North America Genotyping Report Scope

North America Genotyping: Regional Insights

The geographic scope of the North America genotyping market encompasses the
specific regions where businesses operate and compete. Understanding local
differences—such as varying consumer preferences, economic conditions, and
regulatory frameworks—is essential for developing market-specific strategies.
For example, regional demand may differ based on preferences for certain
testing technologies or turnaround times. By identifying underserved areas and
adapting offerings to meet local needs, businesses can expand their reach. A
well-defined market focus enables more effective allocation of resources,
sharper marketing efforts, and stronger positioning against regional
competitors, ultimately driving growth in targeted areas.



The North America genotyping market is divided across several categories, each
highlighting different areas of growth and dominance.

1. Product Type:

• Largest
  Segment: Reagents and Kits held the largest market share in
  2023, reflecting the high demand for consumables used in genotyping
  assays.


• Other
  Segments: Instruments, bioinformatics, and genotyping services are
  also important components, serving to support the growth of reagents and
  kits.

2. Technology:

• Largest
  Segment: Polymerase Chain Reaction (PCR) was the dominant
  technology in 2023. PCR remains crucial for amplifying DNA sequences,
  making it essential in many genotyping applications.


• Other
  Technologies: Microarrays, capillary electrophoresis, sequencing, and
  MALDI-TOF also contribute, catering to specific needs in genotyping.

3. Application:

• Largest
  Segment: Diagnostics and Personalized Medicine led the market
  share in 2023. The shift toward precision medicine and personalized
  treatment plans drives this segment, as genotyping helps tailor therapies
  to individual genetic profiles.


• Other
  Applications: Pharmacogenomics, animal genetics, and agricultural
  biotechnology follow closely, with growing relevance in their respective
  fields.

4. End User:

• Largest
  Segment: Pharmaceutical and Biopharmaceutical Companies
  dominated the end-user sector in 2023. These companies rely heavily on
  genotyping for drug development, clinical trials, and creating targeted
  therapies.


• Other
  End Users: Diagnostic and research laboratories, academic institutes,
  and others also contribute to the market's expansion.

5. By Country:

• Largest
  Market: The US held the largest share in the North American
  genotyping market in 2023, owing to its advanced healthcare
  infrastructure, research investments, and strong demand for personalized
  medicine and diagnostics.

Leading Companies in the Market:

Several companies are central to the North American
genotyping market, including:

• Hoffmann-La
  Roche Ltd


• QIAGEN
  NV


• Merck
  KGaA


• Thermo
  Fisher Scientific Inc


• Illumina
  Inc


• Danaher
  Corp


• Bio-Rad
  Laboratories Inc


• GE
  HealthCare Technologies Inc


• Beckman
  Coulter Inc


• Laboratory
  Corp of America Holdings

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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights