North
America Plant Protein Market Trends, Size, Segment and Growth by
Forecast to 2030

The North America plant protein market accounted for US$
6,258.8 Mn in 2018 and is predicted to grow at a CAGR of 6.2% during the
forecast period 2019 – 2027, to account for US$ 10,431.3 Mn by 2027.



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Plant protein is a natural protein derived from plant
sources such as soy, wheat, pea, and others. Plant protein provides building
blocks for healthy muscles and tissues in the human body and is also beneficial
for weight loss. Plant-based proteins tend to be lower in calories and fat as
compared to animal proteins but higher in fiber and essential nutrients.

In 2018, US dominates the North
America plant protein market, followed by Canada. US is among the
developed and the most industrialized countries across the North America. The
US is a major economy in the region that captures maximum of the plant protein
industry market share. The application of plant proteins across dietary
supplements is growing at a faster rate, and a similar trend is followed by the
food industry. The demand for plant proteins in US is driven by a growing
demand for alternative protein types that are more sustainable, clean and
creates less environmental impact during production. Additionally, plant
proteins contain low cholesterol and saturated fat, and it contains a high
nutritional value, which appeals to health-conscious consumers in developed
countries. Moreover, rising awareness about the vegan protein, especially among
the adult age group, is rising not only in the US and Canada but also in
Mexico. These factors further propel the demand for plant protein in the North
America region. The food and beverage manufacturers in the region are experimenting
to use healthy ingredients across various segments such as bakery, meat
alternative, dairy alternative, processed food, confectionery, drinks, juices,
etc. in order to enhance the taste, flavor, appearance and nutritional value
which would also aid the growth of plant protein market.

North America Plant Protein Strategic Insights

Strategic insights for the North America Plant Protein
provides data-driven analysis of the industry landscape, including current
trends, key players, and regional nuances. These insights offer actionable
recommendations, enabling readers to differentiate themselves from competitors
by identifying untapped segments or developing unique value propositions.
Leveraging data analytics, these insights help industry players anticipate the
market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented
perspective is essential, helping stakeholders anticipate market shifts and
position themselves for long-term success in this dynamic region. Ultimately,
effective strategic insights empower readers to make informed decisions that
drive profitability and achieve their business objectives within the market.

Market leaders and key company profiles



  E. I. Du Pont De Nemours and Company

  Archer Daniels
Midland Company

  Kerry Group

  Koninklijke DSM
N.V.

  Axiom Foods, Inc

  Cargill,
Incorporated

  Roquette Frères

  Ingredion
Incorporated

  Glanbia plc

  Burcon NutraScience
Corporation



North America Plant Protein Regional Insights

The geographic scope of the North America Plant Protein
refers to the specific areas in which a business operates and competes.
Understanding local distinctions, such as diverse consumer preferences (e.g.,
demand for specific plug types or battery backup durations), varying economic
conditions, and regulatory environments, is crucial for tailoring strategies to
specific markets. Businesses can expand their reach by identifying underserved
areas or adapting their offerings to meet local demands. A clear market focus
allows for more effective resource allocation, targeted marketing campaigns,
and better positioning against local competitors, ultimately driving growth in
those targeted areas.

Rising consumer awareness about protein-rich food

Proteins are building blocks to maintain the structure and
functions of the human body. Proteins are made up of amino acids that are
attached by peptide bonds in long chains. There are 20 different kinds of amino
acids linked together that determines the role of protein in the human body.
Proteins play a key role in transporting molecules throughout the body by
helping in cell repair and protecting the body from viruses and bacteria. It
also promotes proper growth and development in children, teenagers, and
pregnant women. People consuming more protein tend to maintain bone mass better
and have a much lower risk of osteoporosis and fractures. High protein intake
has resulted in boosting metabolism that results in the burning of a high
amount of calories. This further helps in proper weight management and weight
loss. These benefits of protein are attracting consumers towards protein-rich
food and beverages available in the market. This further creates a huge demand
for plant proteins across North America.              
                                               
         
                            

Source Insights

Based on source, the North America plant protein market is
bifurcated as soy, wheat, pea, and others. The soy segment led the North
America plant protein market by source. Soy protein isolate is a highly refined
form of soy protein, with a protein content of minimum 90%. It is made from
defatted soy flour from which most of the non-protein components, including
fats and carbohydrates, are removed. Soy protein powder is made from defatted
soybean flakes washed in either alcohol or water to remove the sugars and
dietary fibers. They are then dehydrated and ground into powder. Soy protein
powder is used to make infant soy formulae, as well as a variety of meat and
dairy alternatives. Soy protein concentrates typically contain 70% soy protein
and is basically defatted soy flour without the water-soluble carbohydrates.
This form of protein is made by removing part of the carbohydrates from
dehulled and defatted soybeans. Soy flour is made by grinding soybeans into a
fine powder.

Type Insights

The North America plat protein market is bifurcated based on
type into isolates, concentrates, and protein flour. The concentrates segment
held a significantly large share of the North America plant protein market in
2018. Plant protein concentrates are produced by extracting protein from
various sources such as soy, wheat, pea, quinoa, oats, beans, and nuts. Using
heat and acid or enzymes. These typically supply 60–80% protein, with the
remaining 20–40% composed of fat and carbs. The concentrated plant protein is
the least processed type of protein powder. Plant protein in the concentrated
form helps the muscles to recover quickly from heavy exercise as it is absorbed
quickly by the body. Therefore, easy availability of plant protein concentrates
coupled with lower prices compared to plant protein isolates are the key
factors boosting the market.

Application Insights

The North America plant protein market is bifurcated based
on application into protein beverages, dairy alternatives, meat alternatives
and meat extenders, protein bars, bakery, and others. The meat alternatives and
meat extenders segment accounted for a major share in the North America plant
protein market. Beans and legumes are affordable sources of plant protein that
serve as a meat substitute. Soy is also among the major source for producing
meat alternatives. Pea protein isolates are mainly used by meat-alternative
manufacturers such as Daiya, Gardein, Ben & Jerry's, Beyond Meat, Just
Mayo, and Ripple Foods, among others. Therefore, surge in demand and production
for meat alternatives results in higher demand for plant proteins. The demand
for meat alternatives is increasing due to growing health concerns among
consumers and growing preference for vegan food. Further, rising obesity levels
due to the consumption of meat and meat products have led to an increasing
consumer preference for meat substitutes.

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