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Virtual Influencer Market Size To Reach $45.88 Billion By 2030

The global virtual influencer market size is expected to reach USD 45.88 billion by 2030, registering a CAGR of 40.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. Increasing preference from brands to adopt unique marketing strategies that can reach a large potential customer base while generating higher returns on investment is expected to fuel the growth of the market over the forecast period. Moreover, technological progress, particularly in areas such as artificial intelligence and 3D modeling, enhances the realism and functionalities of virtual influencers. With ongoing advancements, it is anticipated that virtual influencers will continue to evolve, becoming increasingly sophisticated and attractive to audiences.

Virtual influencers improve investment returns as they help brands reach out to specific audiences. Brands focus on creating virtual influencers to target specific demographics. They are cost-effective compared to real-life influencers because brands can save on accommodation, travel, and other expenses while working with virtual influencers. In addition, the interactive and immersive experience offered to the audience helps brands build stronger connections with customers, which can augment the market over the forecast period.

Furthermore, virtual influencers provide a higher degree of creative freedom and affordable scalability, which helps to target the right customer. Popular brands, including Prada S.p.A., Puma SE, YOOX Net-a-Porter Group S.p.A., Alibaba.com, and Samsung Electronics Co., Ltd., have developed virtual influencers to promote their products on various social media platforms. In February 2023, Maybelline New York, a cosmetics company, launched their virtual influencer named May to promote their series of Mascara and will assist in future product launches.

Virtual Influencer Market Report Highlights

Based on type, the human avatar segment recorded the largest revenue share of over 68% in 2024. This growth can be attributed to the increasing demand for realistic and relatable virtual influencers that can connect with consumers on an emotional level.
In terms of offering, the solution segment dominated the virtual influencer industry and accounted for the largest revenue share in 2024, owing to the increasing demand for comprehensive and innovative marketing solutions that integrate virtual influencers into brand strategies.
Based on end-use, the fashion & lifestyle segment accounted for the largest revenue share 2024, primarily driven by the increasing popularity of virtual influencers as trendsetters and brand ambassadors in these industries.
North America virtual influencer market dominated the industry with a revenue share of over 42% in 2024. This growth is driven by rapid advancements in artificial intelligence (AI) and computer-generated imagery (CGI), which enable the creation of highly realistic and engaging digital personas.

Virtual Influencer Market Segmentation

Grand View Research has segmented the virtual influence market on the basis of on type, offering, end-use, and region:

Virtual Influencer Type Outlook (Revenue, USD Million, 2018 - 2030)