Passenger Vehicle Positioning Terminal Analysis Report ： the market size is projected to reach USD 0.9 billion by 2031,

The passenger vehicle positioning terminal is designed based on GPS/Beidou positioning technology, mainly including 2G/4G wiring type positioning terminal, wireless ultra-long standby type positioning terminal, OBD positioning terminal and other products, which are mainly used in scenarios such as automobile finance, cargo tracking, vehicle management, insurance claims, etc. The main functions of the passenger car positioning terminal include location monitoring and abnormal status alarm. The passenger car positioning terminal is placed or installed in mobile assets, and collects the location, movement trajectory, vehicle status and other information of the target asset in real time through sensors and satellite navigation system processors, and uploads the collected information to the enterprise management platform to achieve tracking and positioning of the target asset. In addition, when the asset or equipment status is abnormal, the passenger car positioning terminal uploads the abnormal status data to the enterprise management platform to ensure the safety of the target asset.

Passenger Vehicle Positioning Terminal Market Summary

With the development of UBI insurance, auto finance, fleet management, and used car markets, the market for aftermarket positioning terminals for passenger cars continues to expand, but with the improvement of the integration of front-end positioning terminals, the demand space for aftermarket positioning terminals has slowed down. Many new cars are already equipped with intelligent functions such as high-precision GNSS, V2X, remote diagnosis, and fleet management when they leave the factory, which further compresses the market share of traditional aftermarket 2G/4G positioning terminals in high-end models, especially in the fields of UBI insurance, rental car management, and auto finance risk control. The original data provided by OEM manufacturers gradually replaces the functions of aftermarket equipment.

According to the new market research report “Passenger Vehicle Positioning Terminal - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”, published by QYResearch, the global Passenger Vehicle Positioning Terminal market size is projected to reach USD 0.9 billion by 2031, at a CAGR of 8.8% during the forecast period.

• Global Passenger Vehicle Positioning Terminal MarketSize(US$ Million), 2020-2031

Source: QYResearch, "Passenger Vehicle Positioning Terminal - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”

• Global Passenger Vehicle Positioning Terminal Top11Players Ranking and Market Share (Ranking is based on the revenue of 2024, continually updated)

Source: QYResearch, "Passenger Vehicle Positioning Terminal - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”

According to QYResearch Top Players Research Center, the global key manufacturers of Passenger Vehicle Positioning Terminal include Shenzhen Jimi IoT, Queclink Wireless Solutions, Shenzhen Boshijie Technology, Teltonika, Gosuncn Technology Group, Spireon, Shenzhen Xinyuanrun, Shenzhen Neoway Technology, Shenzhen Coban Electronics, Radius Telematics, etc. In 2024, the global top five players had a share approximately 51.0% in terms of revenue. The passenger car positioning market presents a clear hierarchical structure, among which Chinese companies mainly focus on the research and development and production of low-end products with relatively simple functions, relatively low prices, and a large export ratio. However, foreign companies dominate the market for high-end positioning terminals, which have advanced technical characteristics and multifunctional applications and mainly serve the international market.

Passenger Vehicle Positioning Terminal Market Dynamics

Market Drivers:

Vehicle anti-theft and safety needs: Consumers pay more attention to vehicle anti-theft and safety protection, which has led to the use of positioning terminals as core equipment in vehicle tracking and anti-theft systems. The asset protection needs of corporate fleets have promoted the popularization of positioning terminals in the logistics and leasing industries.

Policy and regulatory promotion: Governments are increasing their supervision of automobile safety, intelligent transportation and vehicle networking to improve traffic efficiency, reduce accident risks, and promote the intelligent upgrading of the automobile industry.

Related technological progress: The development of technologies such as 5G communications, Beidou/GPS high-precision positioning, artificial intelligence and big data has continuously improved the accuracy, stability and functionality of positioning terminals, enhancing market competitiveness.

Opportunity:

Technology integration and upgrading: 5G, Beidou/GPS dual-mode positioning, Internet of Things, big data and artificial intelligence are constantly integrated to continuously improve positioning accuracy, real-time and intelligent levels, providing support for more accurate vehicle management and safety monitoring.

Diversified customization: Market demand drives products to develop in multiple forms such as wireless, OBD, and wiring. At the same time, manufacturers meet the personalized needs of different industries and scenarios through customized solutions to form differentiated competitive advantages.

Data privacy protection: As data security and user privacy are increasingly concerned, positioning terminals will strengthen encryption, data protection and compliance management to ensure the safe transmission and storage of vehicle information and enhance user trust.

About The Authors

Airong Wang– As a Junior Analyst with two years of experience at QYResearch, I specialize in market research and the preparation of in-depth industry reports. With a strong foundation in data collection and analysis, I effectively identify key market trends, assess competitive landscapes, and provide actionable insights for clients.

Leveraging my academic background in logistics and auto, I bring a technical understanding of the industry, which enhances the quality of my analysis and reports. My expertise lies in conducting feasibility studies, identifying growth opportunities, and helping businesses make informed, strategic decisions.

Email: wangairong@qyresearch.com

About QYResearch

QYResearch founded in California, USA in 2007.It is a leading global market research and consulting company. With over 17 years’ experience and professional research team in various cities over the world QY Research focuses on management consulting, database and seminar services, IPO consulting, industry chain research and customized research to help our clients in providing non-linear revenue model and make them successful. We are globally recognized for our expansive portfolio of services, good corporate citizenship, and our strong commitment to sustainability. Up to now, we have cooperated with more than 60,000 clients across five continents. Let’s work closely with you and build a bold and better future.

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