Disinfecting Wipes Market Trends and Market Analysis forecasted for period 2024-2031

Executive Summary

The global Disinfecting Wipes market research report highlights that the market is expected to grow at a CAGR of % during the forecasted period. Disinfecting wipes have become increasingly popular due to the ongoing COVID-19 pandemic, as they provide an easy and convenient way to clean and disinfect surfaces in homes, offices, hospitals, and other public spaces.

Key market trends include the rising awareness about hygiene and cleanliness among consumers, the growing demand for eco-friendly and biodegradable wipes, and the increasing use of disinfecting wipes in various industries such as healthcare, food & beverage, and hospitality.

In terms of geographical spread, North America is leading the Disinfecting Wipes market, followed by Europe and the Asia Pacific region. The USA and China are expected to witness significant growth in the market due to the large population base, increasing urbanization, and rising healthcare expenditure in these countries.

The market is highly competitive, with key players such as Clorox, Procter & Gamble, Reckitt Benckiser, and S.C. Johnson dominating the market. These companies are focusing on product innovation, expanding their product portfolio, and strategic partnerships to gain a competitive edge in the market.

Overall, the Disinfecting Wipes market is set to experience steady growth in the coming years, driven by the increasing emphasis on cleanliness and hygiene, the growing popularity of convenient cleaning solutions, and the rise in infectious diseases worldwide.

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Market Segmentation:

This Disinfecting Wipes Market is further classified into Overview, Deployment, Application, and Region. 

In terms of Components, Disinfecting Wipes Market is segmented into:

• Clorox
• Reckitt Benckiser
• Kimberly-Clark
• Edgewell Personal Care
• Private Label

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The Disinfecting Wipes Market Analysis by types is segmented into:

• Disposable
• Non-disposable

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The Disinfecting Wipes Market Industry Research by Application is segmented into:

• Home
• Commercial
• Hospital
• Others

In terms of Region, the Disinfecting Wipes Market Players available by Region are:

North America:

• United States


• Canada

Europe:

• Germany


• France


• U.K.


• Italy


• Russia

Asia-Pacific:

• China


• Japan


• South Korea


• India


• Australia


• China Taiwan


• Indonesia


• Thailand


• Malaysia

Latin America:

• Mexico


• Brazil


• Argentina Korea


• Colombia

Middle East & Africa:

• Turkey


• Saudi


• Arabia


• UAE


• Korea

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Key Drivers and Barriers in the Disinfecting Wipes Market

Key drivers in the disinfecting wipes market include the increasing awareness about hygiene and cleanliness, the rising prevalence of infectious diseases, and the convenience and effectiveness of wipes in disinfecting surfaces. However, barriers such as environmental concerns related to the disposal of wipes, the availability of alternative disinfection methods, and the presence of counterfeit products hinder market growth. Challenges faced in the market include the need for continuous innovation to meet evolving consumer preferences, regulatory hurdles related to the ingredients used in wipes, and the intense competition among key players to maintain market share and brand loyalty.

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Competitive Landscape

Clorox is a well-known player in the disinfecting wipes market, offering a wide range of cleaning products including wipes. The company has a strong history dating back to 1913 and has grown to become a trusted household name in the cleaning industry. Clorox has experienced steady market growth due to its reputation for producing high-quality and effective products. The company's market size is significant, with a global presence and a wide customer base.

Reckitt Benckiser is another key player in the disinfecting wipes market, known for its popular brand Lysol. The company has a long history dating back to 1823 and has expanded its product line to include a variety of cleaning and hygiene products. Reckitt Benckiser has seen substantial market growth in recent years, particularly in response to the COVID-19 pandemic, as consumers have become more focused on cleanliness and hygiene.

Kimberly-Clark is a leading manufacturer of personal care and hygiene products, including disinfecting wipes under its brand name, Huggies. The company has a strong presence in the market and has experienced steady growth over the years. Kimberly-Clark's market size is significant, with a wide range of products available in various markets around the world.

As for sales revenue, Clorox reported annual sales of approximately $ billion in the fiscal year 2020. Reckitt Benckiser reported annual sales of around $15.5 billion in the same year. While specific sales revenue figures for Kimberly-Clark and Edgewell Personal Care are not provided above, these companies are also major players in the disinfecting wipes market with substantial sales revenue.

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