Lager Market: Insights into Market CAGR, Market Trends, and Growth Strategies

Executive Summary

The global Lager market research report provides a comprehensive analysis of the current market conditions. The report indicates that the Lager market is poised for significant growth, with a projected CAGR of % during the forecasted period.

Key market trends identified in the report include the increasing consumer preference for craft and specialty lagers, the rising popularity of low-calorie and alcohol-free lagers, and the growing demand for premium and imported lagers.

In terms of geographical spread, North America (NA) and Europe are significant markets for Lager, driven by a strong beer culture and a high consumption rate of beer. The Asia-Pacific (APAC) region, particularly China, is experiencing rapid growth in the Lager market due to increasing urbanization, rising disposable incomes, and changing consumer preferences. The United States (USA) is also a major market for Lager, with a large number of craft breweries contributing to the market growth.

Overall, the Lager market is witnessing steady growth worldwide, fueled by changing consumer preferences, increasing demand for premium and craft beers, and the growing popularity of low-calorie and specialty lagers. The forecasted CAGR of 14.1% indicates a promising future for the Lager market, with significant opportunities for manufacturers and businesses operating in the beer industry.

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Market Segmentation:

This Lager Market is further classified into Overview, Deployment, Application, and Region. 

In terms of Components, Lager Market is segmented into:

• AB InBev
• Heineken
• SAB Miller
• Carlsberg
• Asahi Group
• Beck's Brewery
• Birra Menabrea
• Bitburger Braugruppe
• Budweiser Budvar Brewery
• Cesu Alus
• Chinese Resource Enterprise
• D.G. Yuengling and Son
• Diageo
• Forst
• Grupo Modelo
• Kirin Holdings
• Krombacher
• Molson Coors
• New Belgium Brewing
• Oettinger Brewery Group
• Pivovarna Laško
• Radeberger Brewery
• Radeberger Gruppe
• Royal Unibrew
• San Miguel Brewery
• Sierra Nevada Brewing
• Švyturys
• The Boston Beer
• The Gambrinus
• Tsingtao Brewery

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The Lager Market Analysis by types is segmented into:

• Standard Lager
• Premium Lager

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The Lager Market Industry Research by Application is segmented into:

• Blue-collar Worker
• White-collar Worker
• Retired and Unemployed Individual

In terms of Region, the Lager Market Players available by Region are:

North America:

• United States


• Canada

Europe:

• Germany


• France


• U.K.


• Italy


• Russia

Asia-Pacific:

• China


• Japan


• South Korea


• India


• Australia


• China Taiwan


• Indonesia


• Thailand


• Malaysia

Latin America:

• Mexico


• Brazil


• Argentina Korea


• Colombia

Middle East & Africa:

• Turkey


• Saudi


• Arabia


• UAE


• Korea

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Key Drivers and Barriers in the Lager Market

Key drivers in the Lager market include growing consumer interest in craft and locally-produced beers, increasing popularity of beer pairings with food, and the expansion of the craft beer industry. Barriers to market growth may include intense competition from other beer varieties, changing consumer preferences towards healthier options, and regulatory challenges related to alcohol sales and marketing.

Challenges faced in the Lager market include rising production costs due to inflation and supply chain disruptions, shifting demographics leading to changes in consumer preferences, and the impact of COVID-19 on on-premise beer sales. Additionally, marketing strategies must evolve to reach younger and more health-conscious consumers while navigating strict regulations regarding alcohol advertising and sales.

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Competitive Landscape

AB InBev is one of the largest players in the competitive lager market, with a rich history dating back to the 14th century when Den Hoorn Brewery was established in Leuven, Belgium. Over the years, AB InBev has grown through mergers and acquisitions, including the landmark merger of Anheuser-Busch and InBev in 2008. The company has a strong presence in both developed and emerging markets, with popular brands such as Budweiser, Stella Artois, and Corona.

Heineken is another key player in the lager market, tracing its roots back to 1864 when Gerard Adriaan Heineken acquired a brewery in Amsterdam. The company has since expanded globally, with a presence in over 70 countries and a portfolio of popular beer brands. Heineken has focused on innovation and sustainability, launching initiatives such as 'Brewing a Better World' to reduce its environmental impact.

SAB Miller, founded in South Africa in 1895, has also made a significant mark in the lager market. The company has grown through acquisitions and partnerships, expanding its reach across Africa, Asia, and Latin America. SAB Miller was known for its strong brand portfolio, including Miller Genuine Draft and Peroni, before it was acquired by AB InBev in 2016.

Asahi Group, a Japanese brewing company founded in 1889, has emerged as a major player in the global lager market. The company has expanded its presence through acquisitions, including the purchase of brands like Peroni and Grolsch from AB InBev. Asahi Group has focused on diversifying its product offerings and strengthening its position in key markets.

In terms of sales revenue, AB InBev reported net revenue of $ billion in 2020, while Heineken reported revenue of €23.8 billion. SAB Miller, before its acquisition by AB InBev, had reported revenue of $24.3 billion in 2015. Overall, these companies continue to dominate the lager market through innovation, strategic acquisitions, and a strong brand presence.

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