Here Shweiki teams up with Mathew Sweezey—the head of B2B Marketing Thought Leadership for Salesforce.com and the author of "Marketing Automation for Dummies”—to present a webinar on the five keys necessary for the future of B2B marketing. 1. Understanding the Power of Digital Discovery The first key to B2B marketing is understanding what digital discovery really means and what that does to the consumer. For example, when a consumer uses their cell phone to perform a search on Google, they use more power than NASA did to land a man on the moon. The average person is now online or in front of a digital screen more than 12 hours a day. What this means for B2B marketers is that by 2020, 80% of the entire buying cycle will be under the control of the marketing department. It is important to understand how the Internet has changed the way people consume content in order to cater to an audience. There are three things people want to do when they go on the Internet and three types of content they want: 1. Escape: Content that helps people escape from their daily lives. 2. Managing Unlimited Channels In today's world, marketers have zero control over marketing channels because of all the new media available online. Now, consumers can interact with each other without the brands' involvement on these channels. 3. Realizing Organic Reach is Limited In actuality, only 2-4% of a company's fans are going to see what they post in an organic framework. This means that it is important to leverage more paid social media. Paid social media is a highly engaging, proactive way to psychographically target people and get a company's message in front of people who have had no prior contact with said company. It is also important to have more social media. In order to effectively use social media, one must make many different posts with different images and copy that all link back to one article. Then one should share across multiple channels. The ability to combine paid social media and multiple social media postings is the best way to reach as many people as possible. 4. Remembering Branding Becomes Mindset In the traditional landscape, branding is how a marketing department portrays the company. In today's dominant online landscape, brands are now built on online experiences that a marketer does not necessarily have control over. How do one create positive experiences which are scalable, live 24/7 and come from all departments? The answer is having a good mindset and realizing that everything will end up online. 5. Tracking Customer Journeys A customer's journey is based on cookie-based tracking. In a modern digital world, anyone has the ability to learn everything about a person by looking at their online cookies. Cookies can reveal a person's behaviors, which are the most telling part of an individual. If a company knows an individual's behaviors then they can nurture those behaviors through a very specific customer journey. Click here to watch the webinar now! Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises--whether printing magazines, postcards, flyers or anything else. As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way! For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and "like" us at Facebook.com/shweikimedia.
2. Learn: Content used to help people learn how to do their job better.
3. Research: Content used when people want to solve a problem or find answers to their problems.
One of the most important skills for any creative entrepreneur and business owner to possess is hte ability to communicate a message through clear and effective copy, while poor copywriting can drive away potential clients, customers and partners ...
Released On: 5/6/2015
Views: 12165
Shweiki Media is pleased to announce that that they will be combining their printing prowess with their love of animals to serve as the print sponsor for Emancipet's Anniversary Luncheon on May 11th. For 16 years Emancipet has been keeping pets h ...
Released On: 5/4/2015
Views: 12183
When conducted correctly, surveys have the ability to effectively generate leads for companies and dramatically increase revenue. Here Shweiki Media Printing Company teams up with expert Matt Coen of Second Street Promotions Lab to present a must ...
Released On: 5/4/2015
Views: 11804
One of the most important skills for any creative entrepreneur and business owner to possess is the ability to communicate their message through clear and effective copy, while poor copywriting has the potential to drive away business and potenti ...
Released On: 4/23/2015
Views: 9592
Timed perfectly with this week's Google algorithm update, Shweiki Media Printing Company teams up with Alicia Lawrence of WebpageFX to present a webinar detailing the ways that one can ensure their website is mobile-friendly--therefore giving the ...
Released On: 4/20/2015
Views: 11609
When it comes to sales, content is key, and in many cases, quality content can even do the work of an actual salesperson, building trust and persuading customers to make purchases. Here Shweiki Media teams up with Marcus Sheridan of The Sales Lio ...
Released On: 4/10/2015
Views: 11404
Writing blogs is an essential aspect of content marketing and building and maintaining an audience, but many people waste time writing posts that never receive many shares or even views. Here Shweiki Media teams up with expert Gina Dietrich of Ar ...
Released On: 4/1/2015
Views: 10254
Gal Shweiki--CEO and Founder of Shweiki Media and President of the San Antonio Polo Club--recently traveled with his team to Lahore, Pakistan to compete in The Seedout Polo Cup, a fundraising match benefiting the non-profit Seedout. The mission o ...
Released On: 3/31/2015
Views: 10573
LinkedIn is a valuable too, and there simple strategies that--when utilized correctly--can lead to millions of dollars in revenue. Here Shweiki Media teams up with social media expert Kevin Knebl to present an essential webinar on strategically a ...
Released On: 3/26/2015
Views: 9930
Study Breaks, a leading college life entertainment company, surveyed over 200 college students, asking questions about their Spring Break planning, spending and booking. Here, Study Breaks presents the results, including how much money students w ...
Released On: 3/13/2015
Views: 12686
Pay-per-click ads, when done correctly, have the ability to be very effective and help companies expand their reach and create more conversions. Here Shweiki partners with experts Alicia Lawrence and Katie Kelly to present a webinar on the absolu ...
Released On: 3/12/2015
Views: 11848
While everyone wants their YouTube videos to get millions of views and go viral, very few people are familiar with the tools and strategies that have the ability to increase the odds of this happening. Here Shweiki Media teams up with SEO expert ...
Released On: 3/11/2015
Views: 10640
Advertising revenue is the lifeblood of magazine publishing, which means it's extremely important for publishers to figure out the most beneficial structure possible for their sales team. Here Shweiki Media teams up with John Lawo, Jr. of Magazin ...
Released On: 2/27/2015
Views: 10023
Twitter is straight-forward but extremely effective social media tool, and since its creation, it has helped both individuals and organizations alike generate millions of dollars. That said, it's important to know how to utilize it effectively, a ...
Released On: 2/19/2015
Views: 9595
Shweiki is excited to announce that they will again be serving as a sponsor of Old Settler's Music Festival by printing all flyers, programs and mailers for the event. Old Settler's is a four-day event, taking place April 16-19 and featuring 30 m ...
Released On: 2/13/2015
Views: 11116
Shweiki Media teams up with Gini Dietrich of Arment Dietrich to present a must-watch five-part video series on how to get blog posts read and shared. Here, in the first part of the series, expert Dietrich discusses how to effectively generate and ...
Released On: 2/13/2015
Views: 11415
Due to their shareability, effectiveness at reaching an audience, and ability to drive traffic, quizzes can serve as promotion and a great way to get advertisers involved. Here Shweiki Media teams up with Matt Coen of Second Street Promotions Lab ...
Released On: 2/6/2015
Views: 9775
Effective content marketing is a key component of success at any company, but in many cases, it's easier said than done. Here Shweiki Media Printing Company teams up with expert Marcus Sheridan of The Sales Lion to present a webinar with five ess ...
Released On: 1/30/2015
Views: 10726