Navigating the Global Men's Underwear and Women's Lingerie Market From Trends to Strategy for period from 2024 to 2031

The "Men's Underwear and Women's Lingerie Market" has experienced impressive growth in recent years, expanding its market presence and product offerings. Its focus on research and development contributes to its success in the market.

Men's Underwear and Women's Lingerie Market Overview and Report Coverage

Men's underwear and women's lingerie encompass various intimate apparel designed for comfort and aesthetics. Men's underwear includes styles like boxers, briefs, and trunks, focusing on fit and functionality. Women's lingerie embodies a wide range from everyday bras and panties to more indulgent pieces like corsets and bodysuits, often emphasizing design and sensuality.

The Men's Underwear and Women's Lingerie Market is expected to grow at a CAGR of % during the forecasted period (2024 - 2031). This growth is driven by increasing consumer awareness of fashion, expanding e-commerce platforms, and a rising demand for innovative products encompassing sustainable materials and inclusive sizing.

Current trends showcase a shift towards comfort-driven designs, with brands prioritizing lifestyle wear and functionality. The influence of social media and celebrity endorsements continues to shape consumer preferences, prompting brands to explore diverse marketing strategies. Additionally, the increasing acceptance of gender fluidity is leading to more unisex designs.

Overall, the market outlook remains positive, with consistent demand fueled by evolving fashion norms, lifestyle changes, and a growing emphasis on self-expression through personal style. As competition heightens, brands will need to innovate continuously to capture consumer interest and enhance market share.

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Market Segmentation

The Men's Underwear and Women's Lingerie Market Analysis by Types is segmented into:

• Brassiere
• Panty
• Sleepwear
• Shapewear
• Daywear

The men's underwear and women's lingerie markets comprise various segments catering to diverse needs and preferences. **Brassieres** provide support and shape for women's busts, while **panties** encompass various styles, including briefs, thongs, and bikinis. **Sleepwear** includes comfortable options for nightwear in both genders, while **shapewear** offers smoothing garments that enhance body contours. Lastly, **daywear** features everyday essentials designed for both comfort and style, appealing to consumers seeking versatility in their intimate apparel choices.

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The Men's Underwear and Women's Lingerie Market Industry Research by Application is segmented into:

• Online
• Offline

The men's underwear and women's lingerie markets operate through both online and offline channels, catering to diverse consumer preferences. Online platforms offer convenience, a wider selection, and the ability to shop discreetly, driving growth in e-commerce. Conversely, offline markets enable tactile experiences, allowing customers to assess fit and quality in-store. Both channels are essential, with online sales booming due to customization options and promotions, while offline retail remains important for brand loyalty and personal customer service.

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In terms of Region, the Men's Underwear and Women's Lingerie Market available by Region are:

North America:

• United States


• Canada

Europe:

• Germany


• France


• U.K.


• Italy


• Russia

Asia-Pacific:

• China


• Japan


• South Korea


• India


• Australia


• China Taiwan


• Indonesia


• Thailand


• Malaysia

Latin America:

• Mexico


• Brazil


• Argentina Korea


• Colombia

Middle East & Africa:

• Turkey


• Saudi


• Arabia


• UAE


• Korea

The Men's Underwear and Women's Lingerie market in North America and beyond is shaped by evolving consumer preferences, increased focus on comfort, and growing e-commerce penetration. In the . and Canada, brands like Victoria’s Secret and Calvin Klein dominate with their diverse product lines and innovative marketing strategies. European markets, particularly in Germany, France, and the U.K., emphasize luxury and sustainability, presenting opportunities for eco-conscious brands.

Asia-Pacific, led by China and Japan, sees a rise in demand for both premium and athleisure styles, driven by younger demographics. In Latin America, affordability and local brands are key. Meanwhile, players like Hanky Panky and Commando LLC target niche markets focused on quality and unique design.

Challenges include competition from fast fashion and price sensitivity, but opportunities lie in personalized marketing, sustainable practices, and expanding size inclusivity. Key players harness social media and influencer partnerships to drive brand loyalty and engagement.

Men's Underwear and Women's Lingerie Market Emerging Trends

The global men's underwear and women's lingerie market is experiencing significant trends, including a surge in sustainability, with brands focusing on eco-friendly materials and ethical production. Personalization and customization are gaining traction, driven by consumer demand for unique styles and fits. The rise of e-commerce has facilitated direct-to-consumer sales, enhancing accessibility. Digital marketing, particularly social media, is influencing consumer choices, with influencer collaborations becoming increasingly popular. Furthermore, innovations in technology, such as moisture-wicking fabrics and seamless designs, are enhancing comfort and functionality, expanding the appeal of both basic and luxury lingerie and underwear segments.

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Major Market Players

• Victoria’s Secret (L Brands)
• Calvin Klein
• Fruit of the Loom (Berkshire Hathaway)
• Hanky Panky
• Cass and Company
• Commando LLC

The Men’s Underwear and Women’s Lingerie markets are highly competitive, with several established players. Notable brands include Victoria’s Secret, Calvin Klein, Fruit of the Loom, Hanky Panky, Cass and Company, and Commando LLC, each employing unique strategies to capture market share.

**Victoria’s Secret (L Brands)**: Historically a market leader, Victoria's Secret faced challenges in recent years due to shifting consumer preferences towards inclusivity and comfort. The brand has been transitioning post-restructuring, focusing on rebranding and expanding its product range. In FY 2022, L Brands reported revenues of approximately $ billion from Victoria’s Secret, reflecting a resurgence through enhanced e-commerce and a diverse product line.

**Calvin Klein**: A key player in both men’s and women’s underwear, Calvin Klein is renowned for its minimalist design and branding. The brand emphasizes sustainability and has integrated eco-friendly materials into its collections. In FY 2022, Calvin Klein's revenue was around $8.2 billion, reflecting its strong global presence and adaptability to changing consumer preferences.

**Fruit of the Loom (Berkshire Hathaway)**: This brand focuses on affordability and value, catering primarily to budget-conscious consumers. Its extensive product range in men’s underwear holds significant market share, bolstered by its emphasis on quality and utility. Specific revenue figures are not publicly disclosed, but the overall underwear segment under Berkshire Hathaway contributes significantly to its apparel portfolio.

**Hanky Panky**: Known for luxury lingerie, Hanky Panky has carved a niche market with its signature lace panties and comfortable fit. The brand enjoys a loyal customer base and is gaining traction in the premium segment of the market.

**Commando LLC**: A newer entrant focusing on seamless and comfortable underwear, Commando has rapidly gained popularity, particularly among millennials and Gen Z consumers. The brand's sales have seen substantial growth, supported by aggressive online marketing strategies.

Overall, the market is witnessing trends towards sustainability, inclusivity, and comfort, dictating strategies for growth and innovation among competitors.

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