Greeting Cards Market - Global Market Insights and Sales Trends 2024 to 2031

This "Greeting Cards Market Research Report" evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Greeting Cards and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. The Greeting Cards market is anticipated to grow annually by 12.8% (CAGR 2024 - 2031).

Introduction to Greeting Cards and Its Market Analysis

Greeting cards are pieces of illustrated or decorated card stock featuring messages of goodwill or sentiment, often sent to convey personal messages on special occasions. The purpose of greeting cards is to express emotions, celebrate milestones, or simply connect with loved ones. Their advantages include convenience, personalization, and the ability to stay connected with others in a thoughtful way. Greeting cards can impact the market by appealing to consumers' desire for sentimental gestures and the growing trend of personalization. As a result, the greeting cards market continues to thrive, offering a variety of designs and options to suit every occasion.

Our market analysis on the Greeting Cards industry focuses on highlighting various aspects of the market, such as key players, market size, trends, challenges, and opportunities. The Greeting Cards Market is expected to grow at a CAGR of % during the forecasted period. We delve into consumer preferences, distribution channels, and technological advancements shaping the industry. Additionally, we analyze the impact of digitalization and sustainability trends on the market. Our comprehensive approach provides valuable insights for businesses looking to tap into the growing Greeting Cards market.

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Market Trends in the Greeting Cards Market

- Personalization: Consumers are increasingly looking for personalized greeting cards that reflect their unique style and sentiment, leading to the rise of customizable cards featuring photos, names, and messages.

- Sustainability: With growing environmental awareness, there is a rising demand for eco-friendly greeting cards made from recycled materials or sustainably sourced paper, as well as plantable cards embedded with seeds.

- Digitalization: The popularity of e-cards and mobile apps for sending digital greetings is on the rise, offering an easy and convenient alternative to traditional paper cards.

- Artisanal and Handmade Cards: There is a renewed interest in handcrafted and artisanal greeting cards, showcasing unique designs, hand-painted illustrations, and handmade embellishments.

- Augmented Reality (AR) and Interactive Cards: Innovative technologies like AR are being incorporated into greeting cards to create interactive and engaging user experiences, bringing a new level of creativity and interactivity to the market.

The Greeting Cards market is expected to grow steadily due to these trends, as they cater to evolving consumer preferences for customization, sustainability, and digital convenience. The industry disruptions such as the rise of e-cards and handmade cards are reshaping the market landscape and driving innovation in card design and delivery methods.

In terms of Product Type, the Greeting Cards market is segmented into:

• Seasonal Greeting Cards
• Every Day Greeting Cards

Greeting cards can be broadly categorized into two main types - seasonal greeting cards and every day greeting cards. Seasonal greeting cards are designed for specific events or holidays such as Christmas, Valentine's Day, Birthdays, etc., while every day greeting cards are meant for general occasions like appreciation, friendship, love, etc. While both types have their own market, seasonal greeting cards tend to dominate the market share significantly due to the high demand during peak seasons and holidays. Retailers often stock up on seasonal greeting cards to cater to the increased consumer interest during these times, making them a key player in the greeting card industry.

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https://en.wikipedia.org/wiki/Weltende_(Jakob_van_Hoddis)

In terms of Product Application, the Greeting Cards market is segmented into:

• Business Cards
• Personal Cards

Greeting cards are widely used in business and personal settings. Business cards serve as a useful tool for networking and marketing, featuring contact information and branding. Personal cards convey sentiments for special occasions or as a gesture of appreciation. Greeting cards are used in these applications by providing a tangible and thoughtful way to communicate with others. The fastest growing application segment in terms of revenue is personalized greeting cards, as individuals seek unique and customizable options for special occasions and events. The ability to personalize cards online has increased the popularity of this segment.

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Geographical Spread and Market Dynamics of the Greeting Cards Market

North America: United States, Canada, Europe: GermanyFrance, U.K., Italy, Russia,Asia-Pacific: China, Japan, South, India, Australia, China, Indonesia, Thailand, Malaysia, Latin America:Mexico, Brazil, Argentina, Colombia, Middle East & Africa:Turkey, Saudi, Arabia, UAE, Korea

The Greeting Cards market in

North America:

• United States


• Canada

Europe:

• Germany


• France


• U.K.


• Italy


• Russia

Asia-Pacific:

• China


• Japan


• South Korea


• India


• Australia


• China Taiwan


• Indonesia


• Thailand


• Malaysia

Latin America:

• Mexico


• Brazil


• Argentina Korea


• Colombia

Middle East & Africa:

• Turkey


• Saudi


• Arabia


• UAE


• Korea

is a competitive and dynamic industry with key players such as Hallmark Cards, American Greetings, Card Factory, Schurman Retail Group, CSS Industries Inc., Avanti Press, Simon Elvin, Myron Manufacturing Corp., Moo, and Herbert Walkers Ltd. These companies have established themselves as leaders in the market, offering a wide range of products for various occasions.

Market opportunities in

North America:

• United States


• Canada

Europe:

• Germany


• France


• U.K.


• Italy


• Russia

Asia-Pacific:

• China


• Japan


• South Korea


• India


• Australia


• China Taiwan


• Indonesia


• Thailand


• Malaysia

Latin America:

• Mexico


• Brazil


• Argentina Korea


• Colombia

Middle East & Africa:

• Turkey


• Saudi


• Arabia


• UAE


• Korea

include the growing trend of personalized and customizable greeting cards, increased demand for eco-friendly and sustainable options, and the rise of digital greetings. These factors present significant growth opportunities for players in the industry to expand their product offerings and reach new customer segments.

Key growth factors for the Greeting Cards market in

North America:

• United States


• Canada

Europe:

• Germany


• France


• U.K.


• Italy


• Russia

Asia-Pacific:

• China


• Japan


• South Korea


• India


• Australia


• China Taiwan


• Indonesia


• Thailand


• Malaysia

Latin America:

• Mexico


• Brazil


• Argentina Korea


• Colombia

Middle East & Africa:

• Turkey


• Saudi


• Arabia


• UAE


• Korea

include innovation in design and technology, strategic partnerships and collaborations, effective marketing and branding strategies, and a focus on customer engagement and experience. As the market continues to evolve, companies will need to adapt and capitalize on these opportunities to stay competitive and meet the changing needs and preferences of consumers.

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Greeting Cards Market: Competitive Intelligence

• Hallmark Cards
• American Greetings
• Card Factory
• Schurman Retail Group
• CSS Industries Inc.
• Avanti Press
• Simon Elvin
• Myron Manufacturing Corp.
• Moo
• Herbert Walkers Ltd

Hallmark Cards is a well-established player in the greeting cards market, known for its high-quality products and wide range of designs. The company has a strong brand presence and has been in the market for over a century. Hallmark has consistently focused on innovation, incorporating new technologies and trends into its products. Its revenue figures have consistently been in the billions of dollars annually.

American Greetings is another key player in the market, offering a variety of greeting card products to consumers. The company has a strong distribution network and is known for its personalized cards and innovative designs. American Greetings has been successful in adapting to changing consumer preferences and has seen steady revenue growth in recent years.

Card Factory is a UK-based company that has seen significant growth in the greeting cards market. The company offers a wide range of affordable greeting card options and has a strong presence in both physical stores and online. Card Factory's focus on value and quality has helped drive its revenue growth.

Schurman Retail Group is a leading retailer of greeting cards, operating under the Papyrus brand. The company has a strong market position and is known for its premium card offerings. Schurman Retail Group has seen growth through strategic partnerships and acquisitions in recent years.

Sales Revenue:

- Hallmark Cards: Over $4 billion annually

- American Greetings: Over $1 billion annually

- Card Factory: Over £450 million annually

Greeting Cards Market Growth Prospects and Forecast

The expected CAGR for the Greeting Cards Market during the forecasted period is around 3-4%. Some innovative growth drivers and strategies that can contribute to this growth include personalized and customized greeting cards, eco-friendly and sustainable options, and technological advancements such as video greeting cards and electronic messaging platforms.

Deployment strategies that can increase the growth prospects of the Greeting Cards Market include utilizing social media and e-commerce platforms for marketing and sales, partnering with influencers and celebrities for endorsement and promotion, and expanding into new demographics such as millennials and Gen Z through trendy and relevant designs.

Trends that can further boost the growth of the Greeting Cards Market include the rising popularity of virtual greetings, the demand for high-quality and unique designs, and the increase in occasions for sending greetings such as online events and virtual celebrations. By leveraging these strategies and trends, the Greeting Cards Market can exceed the projected CAGR and capitalize on the expanding consumer base.

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