According to the Astute Analytica study on the global Internet Advertising Market, the size of the market will increase from US$ 345.33 Bn in 2020 to US$ 1,5035.20 Bn in 2027, registering a remarkable compound annual growth rate (CAGR) of 24.7% from 2022 to 2027.
The report’s segmentation section focuses on each category while also identifying those with the greatest influence on the Internet Advertising Market. The segmentation provided the framework for locating businesses and assessing their financial health, product portfolios, and potential for future growth. In order to forecast the level of competition, the second step involved analyzing the core competencies and market shares of leading companies. To determine the size of the market as a whole, a bottom-up approach was adopted.
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Market Drivers
- Extensive Adoption of Smartphones
- Emergence of High-Speed Internet
- Proliferation of Social Media
Market Challenges
- Rise in Adoption of Ad-Blockers to Avoid Online Advertising
Historical & Forecast Period
- Base Year: 2021
- Historical Period: 2017-2020
- Forecast Period: 2022-2028
Market by Enterprise Size
- Large Enterprises
- Small & Medium-Sized Enterprises
Market by Industry Vertical
- Automotive
- Healthcare
- Media & Entertainment
- BFSI
- Education
- Retail & Consumer Goods
- Transport & Tourism
- IT & Telecom
- Others
Market by Platform Type
- Mobile
- Desktop & Laptop
- Others
Market by Ad Format
- Search Engine Advertising/Search Engine Marketing
- Display Advertising
- Mobile Advertising
- Social Media Advertising
- Video Advertising
- Online Classifieds Ads
- Others
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Market by Pricing Model
- Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
- Performance Based Advertising
- Hybrid
- Others
Market by Region
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Russia
- Netherlands
- Rest of Europe
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Rest of Asia Pacific
- Latin America
- Mexico
- Brazil
- Argentina
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- Turkey
- Iran
- United Arab Emirates
- Rest of Middle East & Africa
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About Astute Analytica:
Astute Analytica is a global analytics and advisory company that has built a solid reputation in a short period, thanks to the tangible outcomes we have delivered to our clients. We pride ourselves in generating unparalleled, in-depth, and uncannily accurate estimates and projections for our very demanding clients spread across different verticals. We have a long list of satisfied and repeat clients from a wide spectrum including technology, healthcare, chemicals, semiconductors, FMCG, and many more. These happy customers come to us from all across the globe.
They are able to make well-calibrated decisions and leverage highly lucrative opportunities while surmounting the fierce challenges all because we analyze for them the complex business environment, segment-wise existing and emerging possibilities, technology formations, growth estimates, and even the strategic choices available. In short, a complete package. All this is possible because we have a highly qualified, competent, and experienced team of professionals comprising business analysts, economists, consultants, and technology experts. In our list of priorities, you-our patron-come at the top. You can be sure of the best cost-effective, value-added package from us, should you decide to engage with us.
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