It doesn't matter whether your company is very local or really global or whether you run online business or sell tangible products, the truth is that the power of Internet and the importance of online visibility cannot be ignored anymore. Internet is a great source to provide companies more transactions or interactions with customers. Here are some tips on how to increase online visibility of the company.
First of all invest in search engine marketing including link exchanges, keyword implementation and interesting, unique content. All those actions will take your website higher and higher in search engine results. According to latest research over 50% of Internet users search for products using search engines, but only 5% of them take a look at more than first 100 results in their browser.
When your product is developed use SEM as well. Paid advertisements will place the name of your company on the very top of sponsored search results. Paying by user’s click you stay sure that all money you spent made user at least go to your website.
Use social media as a tool helping you to attract attention of online customers. Keep friends, followers, connected parts informed about your new products, discounts and plans. Nowadays 48% of marketers admit that they use Facebook to generate leads and grow their business online. Become a part of blogging society, blog about your products, your industry or whatever, which in your opinion will attract attention of future customers. Remember that blog is not that much selling tool, but information one. Don't blog about nothing, try to interest reader and make him follow your future thoughts. Allow them to be informed about news on your website or blog by adding RSS feed tool.
Pay attention to new networking website, like BusinessVibes. Not only will they make your company more visible online, but as well can help you find new suppliers, partners and clients, who you can start to look for before they even know your company exists.
In the world of smartphones and omnipresence of Internet connection do not forget to think about interactivity between all users of mobile devices and your website. Following the newest technologies will bring you more traffic and more clients.
Contact:
Marta Munia
Marketing Executive - Europe
Businessvibes Network International Inc
8 Wimpole Street
London W1G 9SP
Tel: +44 20 7291 0883
Follow us on Twitter: @businessvibes
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