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Dunkin’ Donuts Announces Delivery Rollout with GrubHub
Donuts on demand or Dunkin’ on demand are two phrases that you might be thinking about now that Dunkin’ Donuts (NASDAQ DNKN) is patterning with Grubhub (NYSE: GRUB) to bring you sweet treats and coffee on the go.
The coffee and donut chain is beginning to rollout a nationwide delivery program where, starting Monday, more than 400 Dunkin’ restaurants in NYC’s five boroughs will offer delivery through Seamless, GrubHub’s NYC brand.
Stephanie Meltzer-Paul, Dunkin’ U.S. vice president of digital and loyalty marketing, tells Yahoo Finance that the goal is to have delivery available in one-third of its locations by the end of the year. If the goal is met, that would be more than 1000 Dunkin’ restaurants.
In the test market, which was held in select stores in NYC, Boston and Philadelphia, the average ticket was two times the normal ticket, which should ultimately serve as a boost to Dunkin’s same-store sales.
For those that have used Seamless in NYC or enjoyed on-demand delivery with Grubhub in other locations, this is exciting news that could be bringing your afternoon fix right to your home, office, or other location.
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