MissionIR News - Latitude 360 (LATX) Partners with MyCheck to Enhance Guest Experience and Engagement

MissionIR would like to highlight Latitude 360, Inc. (OTCQB: LATX), an award-winning pioneer of a dining and entertainment venues that combine premier upscale casual dining with numerous state-of-the-art entertainment choices. The company develops, constructs and operates cutting-edge Latitude 360 venues ranging from 35,000-85,000 sq. ft., packed full of eating and entertainment options that appeal to a broad base of guests, private events and corporate clients.

In the company’s news,

Latitude 360, an award-winning developer and operator of upscale, multi-dimensional dining and entertainment venues, this morning announced its partnership with leading mobile payment technology platform MyCheck. Per the agreement, MyCheck will provide” new robust avenues” to strengthen Latitude 360 customer engagement via its own branded ordering and payment app.

The partnership will be an on-premise brand integration and extend to the five current locations Latitude 360 operates, including Jacksonville, Pittsburgh, Indianapolis, Syracuse, and Saucon Valley, as well as future locations.

“We are thrilled to partner with MyCheck as we are always looking for opportunities to elevate the guest experience in our venues,” Brent W. Brown, CEO/Founder of Latitude 360 stated in the news release. “After analyzing multiple options, we concluded that MyCheck was a unique partner that could meet our needs, given their potential to not only boost the guest experience that our customers have come to expect at our venues, but also increase sales and help our staff reach peak performance. Being that our five venues range in size from 55,000 to 75,000 square feet, utilizing MyCheck will facilitate the ability for our guests to engage in the many entertainment options Latitude 360 offers without delay.”

With the partnership comes a groundbreaking, custom-designed app scheduled for release in October. The Latitude 360 mobile app will allow guests to easily order beverage and dessert items off the menu, reorder other items already on their check and then easily view, split their bill with friends and pay, using multiple linked payment methods including Apple Pay. In addition, guests will be able to view their status and redeem benefits from their Latitude 360 Membership and Rewards program – all from the convenience of the customer’s smartphone.

“We are proud to partner with the innovators at Latitude 360, and enable this unique experience into what has become an ultimate dining and entertainment destination,” said Tal Zvi Nathanel, co-founder and U.S. CEO of MyCheck. “We are excited to our integrated capabilities to further enhance the Latitude 360 Experience and satisfaction among a growing number of guests.”

Today’s news follows recent significant announcements from Latitude 360 as the multi-dimensional entertainment venue and eatery continues to grow its roster of in-retail promotions. The brand recently signed partnerships with Cross, Monster Energy, and Major League Fantasy.

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