Exploring the Growth and Trends of the Yerba Mate Market
in North America Would Increase at a
4.8% CAGR by 2029

The North
America Yerba Mate market refers to the consumption and trade of yerba
mate, a traditional South American beverage made from the leaves of the yerba
mate plant, in countries located in North America such as the United States,
Canada, and Mexico. The market has experienced growth in recent years due to
increasing demand for natural and healthy drinks, as well as the rising
popularity of yerba mate as a coffee alternative.

The North America yerba mate market would expand at a CAGR of 4.8% from 2022 to 2029, according to the estimate. The
need for yerba mate in the beauty and healthcare sectors is anticipated to
increase, along with market technological improvements.

The term "yerba mate" refers to a herbal tea
prepared from the Ilex paraguariensis plant. To make herbal tea, yerba mate
plant twigs and leaves are first dried, often over a fire, and then infused
with hot water. You may serve this tea hot or chilled.This beverage, also known
as mate, is highly well-liked in a number of Latin American nations, including
Brazil, Paraguay, Argentina, and Uruguay. Caffeine is a stimulant found in
yerba mate. Additionally, this beverage can have tastes like grapefruit,
pomegranate, and others. It is a preferred option for many customers because to
the variety of tastes.

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Yerba Mate Market Dynamics

Drivers

Rising awareness about health benefits of yerba mate

Nowadays, consumers are seeking new types of tea &
beverages to satisfy their taste buds and health needs. Drinking tea continues
to be extremely relevant, across consumer groups. Yerba mate has many health
advantages, including high antioxidants and minerals, boosting energy and
improving mental focus, weight loss and belly fat reduction, enhancing immune
function, and lowering blood sugar levels.

Technological advancements in the market

Due to rising consumer demand for wholesome foods and
increased health consciousness, the yerba mate business is expanding quickly on
a global scale. The market participants in yerba are always attempting to
introduce new products and technologies to the market. The introduction of
modern technology and research aid in yerba mate cultivation and processing to
meet the preferences of various market users.

Technological developments aid in product launches, market
comprehension, trend analysis, and many other positive developments that aid
industry specialists in growing. Rapid product and benefit validation is a key
component of the launch strategy. This is accomplished through the use of the
Net Promoter Score (NPS), a metric used to assess a customer's entire
connection with a business.

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Restraints/Challenges

Difficulty in the cultivation of yerba mate

Yerba mate plants come from the subtropical region of South
America. They prefer humid, hot climates that grow plenty of rainfall. If the
humidity in area is lower than 50%, the plant probably won't survive. Climate
change is affecting food system sustainability by influencing farmer
livelihoods, consumer choices, and food security through changes in the natural
and human components of agroecosystems. Annual precipitation and heavy rainfall
events are becoming more common, especially in the spring.

Adverse weather conditions also hamper the supply chain and
transportation of yerba mate. Furthermore, Yerba mate production is a process
that may take at least 5 years from seed to drink. It's tested, controlled, and
requires great skill and precision. Each step of Yerba mate from cultivation to
processing and packaging require specific conditions that are difficult to
fulfil. Thus, difficulty in cultivation challenge farmers and create raw
material fluctuations for businesses, ultimately hampering the market growth.

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Yerba Mate Market Scope

Type

• Argentinian
  yerba mate


• Paraguayan
  yerba mate


•  others

Application

• Food


•  Sports
  Nutrition


•  Dairy
  Alternative


•  Beverages

Distribution Channel

• Direct


• Indirect