News
Mahindra launches ‘Genio’ - India’s Next Generation Pick Up
Genio - an aspirational pick up, poised to transform the transportation segment
Competitively priced at Rs 5.06 lakhs for BS3 markets in Madhya Pradesh
Equipped with international
styling, technology and comfort,
matching the needs of businessmen, traders & SMEs
Mahindra & Mahindra Ltd., a part of the US $7.1 billion Mahindra Group, today announced the launch of the Genio, its next generation commercial vehicle. The 1.2 tonne pick-up, has been developed to cater to the small and medium businesses transportation needs and is expected to change the face of the pick-up industry in India. Equipped with international looks, style, design, technology and offering the ultimate in comfort, the Genio is competitively priced at Rs. 5.06 lakhs for BS3 markets in Madhya Pradesh. The BS4 compliant version is also available for BS4 markets.
The second product to roll out of Mahindra’s state-of-the-art Chakan plant, near Pune, the Genio comes with a build and finish quality unseen amongst commercial vehicles in India. In addition to the world class styling of the vehicle, the appeal and interiors of the Genio are a benchmark within the industry. It offers a power packed performance with its CRDe engine which is equipped with 75 HP power and 220 Nm torque, allowing it to handle any kind of load and terrain with ease.
Packed with several utility, technology and comfort features which are being offered for the first time in commercial pickups, the Genio, scores highly over its nearest competitors.
Speaking on the launch, Dr. Pawan Goenka President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd., said, “In keeping with our endeavour of offering first of its kind world class products, we have launched the Genio. It is also a result of extensive consumer insight which captured the latent and expressed needs of the customer. The Genio is an ideal vehicle for businessmen, traders and SMEs. I am confident that it would be nothing less than a Game Changer for the pickup segment in times to come.”
Dr Goenka further added. “The Genio’s vehicle architecture is based on the Ingenio platform which we have used earlier. This platform gives superior cab design, chassis and proven aggregates of Engine and Transmission and delivers car like comfort and space”.
Speaking at the launch of the Genio, Vijay Nakra, Vice President, Sales, Automotive Division, Mahindra & Mahindra Ltd. said, “The pickup industry in India is more than 6500 vehicles per month and growing. With the majority market share that we command, the onus is on us to offer superior products thereby driving the industry growth. Genio has been launched keeping this in mind, as we aim to fulfil the desires of the customers as well as offer a world-class product to them”.
The
Genio has undergone rigorous test runs and has been validated on all
performance, safety and reliability parameters. The vehicle is supported by
Mahindra’s service network, which is one of the largest and spread across the
country.
For further information, please contact:
Ms. Roma Balwani
Senior Vice President & Group Head, Corporate Communications
Mahindra & Mahindra Ltd
Phone: (+91-22) 2490 1441
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