Analyzing Leisure Tourism Agriculture Market Dynamics and Growth Drivers and forecasted for period from 2024 to 2031

Leisure Tourism Agriculture Introduction

The Global Market Overview of "Leisure Tourism Agriculture Market" offers a unique insight into key market trends shaping the industry world-wide and in the largest markets. Written by some of our most experienced analysts, the Global Industrial Reports are designed to provide key industry performance trends, demand drivers, trade, leading companies and future trends. The Leisure Tourism Agriculture market is expected to grow annually by 9.6% (CAGR 2024 - 2031).

Leisure Tourism Agriculture involves visiting farms and agricultural sites for recreational purposes. Its purpose is to provide tourists with a unique and educational experience related to agriculture, such as fruit picking, farm tours, and wine tasting. This type of tourism allows visitors to relax and unwind in a natural setting while also learning about farming practices and enjoying farm-fresh produce.

The advantages of Leisure Tourism Agriculture include promoting sustainable farming practices, supporting local agriculture economies, and creating new revenue streams for farmers. Additionally, it helps to preserve agricultural traditions and heritage, and encourages tourism in rural areas.

Overall, Leisure Tourism Agriculture can have a positive impact on the market by attracting a new segment of tourists interested in agritourism experiences. This can lead to increased business opportunities for farmers and contribute to the overall growth of the leisure tourism agriculture industry.

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Market Trends in the Leisure Tourism Agriculture Market

- Use of virtual reality (VR) and augmented reality (AR) technology in providing enhanced destination experiences for tourists.

- Growing preference for sustainable and eco-friendly tourism practices, including farm-to-table experiences and organic farming tours.

- Integration of smart technology, such as mobile apps and AI-driven chatbots, to personalize and streamline the customer experience.

- Rising demand for unique and off-the-beaten-path agri-tourism experiences, such as volunteering on organic farms or participating in cooking classes with local produce.

- Industry disruptions caused by the COVID-19 pandemic, resulting in a shift towards domestic tourism and a focus on health and safety measures.

Overall, the Leisure Tourism Agriculture market is expected to see significant growth in the coming years, driven by technological advancements, changing consumer preferences, and evolving industry landscape.

Market Segmentation

The Leisure Tourism Agriculture Market Analysis by types is segmented into:

• Direct-Market Agritourism
• Experience and Education Agritourism
• Event and Recreation Agritourism

Leisure Tourism Agriculture includes Direct-Market Agritourism, which involves visitors purchasing products directly from farms; Experience and Education Agritourism, focusing on hands-on experiences and learning opportunities in agriculture; and Event and Recreation Agritourism, incorporating activities like festivals and outdoor recreation on farms. These types boost demand in the Leisure Tourism Agriculture market by providing unique and interactive experiences for tourists, promoting the local economy, increasing farm revenue, and preserving agricultural traditions, ultimately attracting more visitors and contributing to the growth of the sector.

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The Leisure Tourism Agriculture Market Industry Research by Application is segmented into:

• Below 30 Years Old
• 30-40 Years Old
• 40-50 Years Old
• Above 50 Years Old

Leisure Tourism Agriculture is popular among individuals of all age groups. Below 30 years old may engage in farm stays and agro-tourism, while 30-40 years old may participate in farm-to-table experiences. Those 40-50 years old may enjoy agritourism and wine tasting, while those above 50 years old may prefer garden tours and rural retreats. The fastest growing application segment in terms of revenue is agritourism, which appeals to a wide range of age groups and offers diverse experiences on farms and rural properties. Visitors can engage in activities such as picking fruits, harvesting vegetables, and learning about sustainable agriculture practices.

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Geographical Spread and Market Dynamics of the Leisure Tourism Agriculture Market

North America:

• United States


• Canada

Europe:

• Germany


• France


• U.K.


• Italy


• Russia

Asia-Pacific:

• China


• Japan


• South Korea


• India


• Australia


• China Taiwan


• Indonesia


• Thailand


• Malaysia

Latin America:

• Mexico


• Brazil


• Argentina Korea


• Colombia

Middle East & Africa:

• Turkey


• Saudi


• Arabia


• UAE


• Korea

The leisure tourism agriculture market in North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa is driven by factors such as rising disposable incomes, increasing interest in experiential travel, and growing awareness about sustainable tourism practices. Key players in the market include Expedia Group, Booking Holdings, China Travel, American Express Global Business Travel, and BCD Group, among others. The market is expected to witness significant growth due to the increasing demand for unique travel experiences, technological advancements in the travel industry, and government initiatives to promote tourism. The key growth factors for these players include strategic partnerships, mergers and acquisitions, investments in technology, and expansion into new geographical regions to tap into the growing tourism market.

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Leisure Tourism Agriculture Market Growth Prospects and Market Forecast

The expected CAGR for the Leisure Tourism Agriculture Market during the forecasted period is estimated to be around 4-6%, driven by innovative growth drivers such as experiential tourism, sustainable farming practices, and digital technology integration.

To increase growth prospects, deployment strategies such as the development of agri-tourism destinations, farm-to-table experiences, and eco-friendly initiatives can be implemented. These strategies can attract a new segment of eco-conscious travelers seeking unique and immersive agricultural experiences.

Additionally, leveraging trends such as agritech advancements, virtual reality farm tours, and personalized itineraries tailored to individual interests can further enhance the market's growth potential. By tapping into these innovative deployment strategies and trends, stakeholders in the Leisure Tourism Agriculture Market can differentiate themselves in a competitive landscape, attract a wider consumer base, and ultimately drive sustainable growth in the industry.

Leisure Tourism Agriculture Market: Competitive Intelligence

• Expedia Group
• Booking Holdings (Priceline Group)
• China Travel
• China CYTS Tours Holding
• American Express Global Business Travel (GBT)
• BCD Group
• Travel Leaders Group
• Fareportal
• AAA Travel
• Corporate Travel Management
• Travel and Transport
• AlTour International
• Direct Travel
• World Travel Inc.
• Omega World Travel
• Frosch
• JTB Corporation
• Ovation Travel Group
• World Travel Holdings
• TUI Group
• Natural Habitat Adventures
• Abercrombie & Kent Group
• InnerAsia Travels
• Butterfield & Robinson

Expedia Group is a leading player in the leisure tourism market, with a focus on online travel booking services. The company has a strong track record of revenue growth, driven by its innovative market strategies such as personalized recommendations and loyalty programs. Expedia Group's revenue was reported to be $ billion in 2020.

Booking Holdings, also known as Priceline Group, is another key player in the leisure tourism industry. The company offers a wide range of travel booking services, including hotel reservations and vacation packages. Booking Holdings has a strong market presence and reported revenue of $12.37 billion in 2019.

China CYTS Tours Holding is a major player in the Chinese leisure tourism market, offering a variety of travel services such as group tours and customized trips. The company has seen steady growth in recent years and is poised for further expansion in the domestic and international markets.

American Express Global Business Travel (GBT) specializes in corporate travel management services, catering to the needs of business travelers. The company has a strong reputation for its high-quality services and innovative travel solutions. American Express GBT reported revenue of $5.44 billion in 2020.

BCD Group is a global player in the leisure tourism market, offering a range of services including corporate travel management and leisure travel planning. The company has a solid market presence and reported revenue of $27.1 billion in 2020.

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