Europe Dietary Supplements Market Competitive and Regional Forecast 2031

The Europe Dietary Supplements Market size is projected to reach US$ 19.84 billion in 2023 to US$
31.09 billion by 2031; it is estimated to register a CAGR of 5.8% from 2023 to 2031.

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The rising number of organic and vegan consumers in Europe is significantly boosting the demand for dietary supplement products made with organic and herbal ingredients. According to a survey by Berlin-based Veganz, the UK leads with the highest percentage of vegans at 3.2%, followed by Italy at 2.3%, Germany and Austria at 2.2%, Spain at 2.1%, and France at 2.0%. Collectively, the vegan population in these countries exceeds five million. Organic dietary supplements, which include vitamins, minerals, herbs, amino acids, and enzymes sourced from natural environments, are designed to support overall health and
wellness. These products enhance nutrient intake, improve health outcomes, and are environmentally friendly, as they are free from harmful pesticides and chemicals. They are also safe for long-term use and contain no synthetic additives. This trend is a key driver of growth in the market.

Germany plays a pivotal role in the market in 2023. The market in Germany is experiencing rapid growth due to rising health concerns, increasing fitness trends, and shifting dietary habits, including the growing popularity of dietary supplements. This growth reflects heightened health awareness and a desire for healthier, more active lifestyles. According to the German Federal Institute for Risk Assessment (BfR), nearly one in three Germans uses dietary supplements in the form of pills, powders, or capsules. Personalized health solutions are particularly popular among millennials. As awareness of the benefits of dietary supplements grows, adoption rates are rising across the country. To capitalize on this trend, market players in the Europe Dietary Supplements Market are increasingly relying on e-commerce platforms to expand
their presence in Germany.

The European Union (EU) has the world’s strictest regulatory framework for food supplements, which significantly impacts the Europe Dietary Supplements Market. Under the EU General Food Law Regulation, dietary supplements are classified as foodstuffs, and manufacturers must comply with standards set by the European Food Safety Authority (EFSA). The regulations require mandatory labeling, including the product’s trade name, ingredient list, net quantity, expiration date, storage conditions, EU-based business address, recommended daily dosage, and the amount of nutritional or physiological substances per dose. The
regulations also emphasize that supplements must not replace a balanced diet. While these rules ensure consumer safety, they also present significant challenges for manufacturers operating in the Europe Dietary Supplements Market.

Key players in the Europe Dietary Supplements Market include Glanbia Plc, Herbalife Nutrition Ltd, Amway Corp, Bayer AG, Arkopharma SAS, Pfizer Inc, Otsuka Holdings Co Ltd, GSK Plc, NOW Health Group Inc, and Nestle Health Science SA. These companies are focusing on delivering innovative and affordable products to meet growing consumer demand in the Europe Dietary Supplements Market.

The size of the Europe Dietary Supplements Market has been determined through a combination of primary and secondary research. Extensive secondary research was conducted using internal and external sources to gather qualitative and quantitative data. Additionally, primary interviews were conducted with industry experts, including VPs, business development managers, market intelligence managers, and national sales managers, as well as external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Europe Dietary Supplements Market. These insights were validated to ensure accuracy and depth of analysis, further solidifying the understanding of the Europe Dietary Supplements Market dynamics.

The Europe Dietary Supplements Market continues to grow as consumer preferences shift toward healthier, more sustainable options. With increasing awareness of the benefits of organic and herbal supplements, the Europe Dietary Supplements Market is expected to maintain its upward trajectory. Manufacturers and key
players in the Europe Dietary Supplements Market are focusing on innovation and affordability to meet the evolving needs of consumers, ensuring the market remains competitive and dynamic.

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