News
Color Trend Watch: Fashion and Contract Upholstery Markets at Anzea Textiles
Whether you are in the fashion textile industry or the
contract upholstery industry like Anzea Textiles (http://www.anzea.com/), we all know that
trends come and go and color is a huge part of the trend. Fashion leads other design industries,
specifically the contract industry. In
many cases the color and texture trends that originated in fashion become
diluted and re-purposed for the contract market.
The dilution period of the trend may take up
to two years to really take hold in the contract industry. One key element of contract upholstery that
you must keep in mind is that it does not move at the rapid pace of fashion.
Stylesight (http://www.stylesight.com/) is a
wonderful source to see trends developing across the globe and industries. There are colors that can transcend this time
lapse and be used in multiple industries all in the same year or season. Pantone’s 2014 Color of the Year, Radiant
Orchid, has that potential more so than some of their previous selections.
The colors that are used in the contract industry take on a
more sensible tone than the artistic and fanciful fashion versions. It is necessary for people in all areas of
design to stay informed on the trends that are developing outside of their own
design niche. Pantone’s 2014 Fashion
Color Report (http://www.pantone.com/pages/fcr/default.aspx?season=spring&year=2014&from=hpfeatures)
predicts a pleasing range of nine colors, while the Color Marketing Group
predicted a broader spectrum of twelve colors for the contract industry.
The variations of colors selected for fashion
versus the contract upholstery reflect one another while speaking directly to
their respective markets. The fashion
palette is considerably more daring and bold, while the contract palette
utilizes some of the same colors but with a more subdued attitude.
Anzea
walks the line between utilizing the fashion and contract colors in an edgy yet
practical way. Keeping a finger on the
pulse of both industries is what gives Anzea Textiles a unique perspective and
approach that other contract upholstery manufacturers lack.
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