Licensed Merchandise Market Size - Growth Trends, Statistics & Forecasts (2024 - 2031)

The global market overview of the "Licensed Merchandise Market" provides a unique perspective on the key trends influencing the industry worldwide and in major markets. Compiled by our most experienced analysts, these global industrial reports offer insights into critical industry performance trends, demand drivers, trade dynamics, leading companies, and future trends. The Licensed Merchandise market is projected to experience an annual growth rate of 12.9% from 2024 to 2031.

Licensed Merchandise and its Market Introduction

Licensed merchandise refers to products that feature copyrighted characters, logos, or designs that belong to a specific brand or franchise. The purpose of licensed merchandise is to capitalize on the popularity and brand recognition of these established properties to generate additional revenue through the sale of related products.

Advantages of licensed merchandise include increased brand visibility, expanded market reach, and the ability to leverage the already established fan base of the licensed property. This can lead to higher sales, increased brand loyalty, and a competitive edge in the market.

The impact of licensed merchandise on the market is significant, with the Licensed Merchandise Market expected to grow at a CAGR of % during the forecasted period. This growth is driven by consumers' affinity for well-known brands and intellectual properties, as well as the increasing demand for unique and collectible merchandise.

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Licensed Merchandise Market Segmentation

The Licensed Merchandise Market Analysis by Types is Segmented into:

• Apparels
• Toys
• Accessories
• Home Decoration
• Software/Video Games
• Food and Beverage
• Others

Licensed merchandise includes apparels, toys, accessories, home decoration, software/video games, food and beverage, and others. These types of products are popular among consumers as they feature popular brands, characters, or designs that they are familiar with and have an emotional connection to. This helps in boosting the demand for licensed merchandise as consumers are more likely to purchase products that are associated with their favorite brands or characters, leading to increased sales and profitability for the licensed merchandise market.

The Licensed Merchandise Market Industry Research by Application is Segmented into:

• Entertainment
• Corporate Trademarks/Brand
• Fashion
• Sports
• Others

Licensed merchandise is used in various applications such as entertainment, corporate trademarks/brand, fashion, sports, and others. In entertainment, merchandise like toys and clothing with characters from movies or TV shows are popular. Corporate trademarks/brands use licensed merchandise for promotional purposes. Fashion industry collaborates with popular brands for limited edition collections. Sports teams sell licensed merchandise to fans. The fastest growing application segment in terms of revenue is the sports sector, with increasing fan base and demand for merchandise associated with popular teams and athletes driving sales. Companies leverage licensing agreements to capitalize on the popularity and appeal of established brands.

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Licensed Merchandise Market Trends

- Personalization: Consumers are increasingly looking for licensed merchandise that can be customized to their preferences, such as adding their names or favorite characters to products.

- Sustainability: With growing concern about environmental impact, there is a trend towards sustainable licensed merchandise made from eco-friendly materials and produced using ethical practices.

- Digital and Augmented Reality: The use of technology like AR and virtual reality in licensed merchandise is becoming more popular, offering consumers unique interactive experiences.

- Nostalgia: There is a resurgence of interest in licensed merchandise from past decades, with brands capitalizing on nostalgia to attract consumers.

- Influencer Collaborations: Brands are partnering with social media influencers to create limited-edition licensed merchandise collections, targeting younger audiences.

The Licensed Merchandise market is expected to continue to grow as these trends drive innovation and appeal to a wider range of consumers.

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Geographical Spread and Market Dynamics of the Licensed Merchandise Market

North America:

• United States


• Canada

Europe:

• Germany


• France


• U.K.


• Italy


• Russia

Asia-Pacific:

• China


• Japan


• South Korea


• India


• Australia


• China Taiwan


• Indonesia


• Thailand


• Malaysia

Latin America:

• Mexico


• Brazil


• Argentina Korea


• Colombia

Middle East & Africa:

• Turkey


• Saudi


• Arabia


• UAE


• Korea

The licensed merchandise market in North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa is experiencing rapid growth due to increasing consumer demand for products from popular brands and franchises. The key players in this market include The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon, Major League Baseball, IMG College, Sanrio, Sequential Brands Group, Westinghouse, General Motors, NBA, Electrolux, NFL, Warner Bros., The Pokémon Company, P&G, Ferrari, Ralph Lauren, Mattel, Ford, BBC Worldwide, Hershey, Stanley Black & Decker, PGA Tour, NHL, Sunkist Growers, and WWE. Factors driving the growth of this market include the popularity of licensed products, increasing disposable income, and a growing focus on brand promotion and marketing strategies.

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Growth Prospects and Market Forecast for the Licensed Merchandise Market

The Licensed Merchandise Market is expected to grow at a CAGR of around % during the forecast period. One of the key innovative growth drivers for this market is the increasing popularity of licensed merchandise among consumers, especially for branded products from entertainment, sports, and lifestyle industries. Consumers are increasingly looking for products that are associated with their favorite brands, characters, or celebrities, leading to an increased demand for licensed merchandise.

To increase growth prospects, companies in the licensed merchandise market are adopting innovative deployment strategies such as leveraging social media influencers and online marketing campaigns to target a wider audience. Furthermore, collaborations and partnerships between different brands and entertainment properties are also driving growth in the market as it allows for the creation of unique and exclusive licensed merchandise that appeals to consumers.

Trends such as personalized and customizable licensed merchandise are also expected to fuel growth in the market as consumers seek products that are unique to their preferences. Overall, by focusing on innovative strategies and trends, the Licensed Merchandise Market is poised for steady growth in the coming years.

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Licensed Merchandise Market Competitive Landscape

• The Walt Disney Company
• Meredith Corporation
• PVH Corp.
• Iconix Brand Group
• Authentic Brands Group
• Universal Brand Development
• Nickelodeon
• Major League Baseball
• IMG College (Collegiate Licensing Company)
• Sanrio
• Sequential Brands Group
• Westinghouse
• General Motors
• National Basketball Association
• Electrolux
• National Football League
• Warner Bros. Consumer Products
• The Pokémon Company International
• Procter & Gamble
• Ferrari
• Ralph Lauren
• Mattel
• Ford Motor Company
• BBC Worldwide
• The Hershey Company
• Stanley Black & Decker
• PGA Tour
• National Hockey League
• Sunkist Growers
  WWE

The Walt Disney Company is a global leader in licensed merchandise, with a strong portfolio of brands including Disney, Pixar, Marvel, and Star Wars. Disney consistently ranks among the top licensors in the world, with a focus on creating innovative products and partnerships. In 2020, Disney's Consumer Products segment generated over $ billion in revenue.

PVH Corp., the parent company of brands like Calvin Klein and Tommy Hilfiger, has a strong presence in the licensed merchandise market. PVH has a track record of successful collaborations and strategic partnerships, driving growth in its licensing business. In 2020, PVH reported licensing revenue of $384 million.

Ferrari, known for its iconic luxury sports cars, has a thriving licensing business that extends to apparel, accessories, and lifestyle products. Ferrari's brand strength and global appeal have made it a desirable partner for licensing opportunities. In 2020, Ferrari reported licensing revenue of $62 million.

National Football League (NFL) is a major player in the sports licensing market, with a wide range of merchandise and partnerships. The NFL's strong fan base and popular branded products contribute to its success in licensing. In 2020, the NFL generated licensing revenue of $2.7 billion.

Overall, the licensed merchandise market continues to grow, driven by a combination of strong brands, innovative strategies, and market demand. Companies that can adapt to changing consumer preferences and leverage their brand strength will continue to excel in this competitive market.

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