Women Activewear Market Size, CAGR, Trends 2024-2030

Market Overview and Report Coverage

Women Activewear refers to clothing designed for women to wear during various physical activities such as yoga, running, gym workouts, and hiking. The Women Activewear Market has seen significant growth in recent years, driven by a combination of factors including the increasing importance of a healthy lifestyle, the rise of athleisure fashion trend, and the growing focus on women's empowerment and self-care.

The current outlook for the Women Activewear Market is positive, with an expected growth rate of % during the forecasted period. This growth is fueled by the increasing demand for comfortable and stylish activewear that can be worn both during workouts and in everyday life. Additionally, advancements in fabric technology and design innovations are driving market growth and attracting consumers looking for high-performance and fashionable activewear options.

The market forecast for Women Activewear shows continued expansion, with new trends emerging such as sustainable activewear made from eco-friendly materials, inclusive sizing options, and customizable athleisure designs. Overall, the future of the Women Activewear Market looks promising, with a focus on innovation, sustainability, and inclusivity driving market growth and consumer interest.

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Market Segmentation

The Women Activewear Market Analysis by types is segmented into:

• Polyester
• Nylon
• Neoprene
• Polypropylene
• Spandex
• Cotton
• Other

The women's activewear market is comprised of various fabric types, including polyester, nylon, neoprene, polypropylene, spandex, cotton, and other materials. Polyester is known for its moisture-wicking properties, while nylon is lightweight and durable. Neoprene provides insulation and warmth, while polypropylene offers exceptional moisture management. Spandex gives stretch and flexibility, while cotton is breathable and comfortable. Other materials such as bamboo or merino wool may also be used in activewear for their unique properties. Each fabric type caters to different needs and preferences of active women.

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The Women Activewear Market Industry Research by Application is segmented into:

• Children
• Young Women
• Middle-aged Women
• Older women

The women activewear market is diverse, targeting various age groups including children, young women, middle-aged women, and older women. Children's activewear is designed to be fun and comfortable, encouraging them to stay active. Young women's activewear is stylish and functional, catering to their active lifestyles. Middle-aged women's activewear focuses on comfort and support for their workouts. Older women's activewear is aimed at promoting health and wellness, with a focus on ease of movement and durability. Each segment of the market offers unique designs and features to meet the specific needs of women in different age groups.

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In terms of Region, the Women Activewear Market Players available by Region are:

North America:

• United States


• Canada

Europe:

• Germany


• France


• U.K.


• Italy


• Russia

Asia-Pacific:

• China


• Japan


• South Korea


• India


• Australia


• China Taiwan


• Indonesia


• Thailand


• Malaysia

Latin America:

• Mexico


• Brazil


• Argentina Korea


• Colombia

Middle East & Africa:

• Turkey


• Saudi


• Arabia


• UAE


• Korea

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What are the Emerging Trends in the Global Women Activewear market?

The global women activewear market is experiencing a surge in popularity due to the growing emphasis on health and fitness. Key emerging trends include the rise of sustainable and eco-friendly activewear options, increased focus on inclusivity with extended size ranges, and the incorporation of technology for enhanced performance and comfort. Current trends also showcase a shift towards versatile athleisure wear that can transition seamlessly from the gym to everyday activities. Additionally, collaborations between activewear brands and celebrities/influencers are on the rise, driving brand visibility and consumer engagement in the market.

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Major Market Players

The women's activewear market is highly competitive, with key players such as Nike, Adidas, Under Armour, and Puma dominating the industry. These companies have a strong presence globally and offer a wide range of products for women's fitness and active lifestyle needs. Nike, for example, is known for its innovative products and marketing campaigns, while Adidas is popular for its stylish designs and collaborations with celebrities and athletes.

Nike, the market leader in women's activewear, reported sales revenue of $ billion in 2020. The company continues to invest in new technologies and sustainable practices to stay ahead in the market. Adidas reported sales revenue of €23.6 billion in 2020, with a focus on sustainability and diversity in its products and marketing. Under Armour and Puma also reported strong sales revenue of $4.5 billion and €5.23 billion, respectively, in 2020.

Apart from these major players, there are emerging brands such as Slyletica, Jiannu, and H&M that are gaining traction in the women's activewear market. Slyletica, an Australian brand that specializes in designing and manufacturing activewear for private label businesses, has seen significant growth in recent years. Jiannu, a Chinese activewear brand, focuses on sustainable materials and affordable pricing to appeal to a wide range of consumers. H&M, a popular fast fashion retailer, has also expanded its activewear offerings with trendy and affordable options for women.

Overall, the women's activewear market is expected to continue growing in the coming years, driven by increasing awareness of health and fitness, as well as the growing trend of athleisure wear. Major players like Nike, Adidas, Under Armour, and Puma are likely to maintain their dominance in the market, while emerging brands like Slyletica, Jiannu, and H&M will continue to provide innovative and affordable options for consumers.

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