Pet Care - Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030

QY Research Inc. (Global Market Report Research Publisher) announces the release of 2024 latest report “Pet Care- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030”. Based on current situation and impact historical analysis (2019-2023) and forecast calculations (2024-2030), this report provides a comprehensive analysis of the global Wire Drawing Dies market, including market size, share, demand, industry development status, and forecasts for the next few years.

Pets are considered an integral part of many families and households. Globally, it is estimated that more than half of consumers have a pet in their home. Pet owners treat their pets as family members and pamper them with a variety of pet food; this is directly contributing to an increase in the sales of pet care products.

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2024 European Pet Care Market Expansion and Investment Trends Insights on Industry Growth and Opportunities to 2030

Porto, Portugal - September 12, 2024

Polish startup Petsy, which provides verified pet sitting services, has raised over €1.1 million in its first funding round. This investment, backed by more than 30 business angels—including Piotr Wawrysiuk, founder of PsiBufet, and investors from Cobin Angels—will help Petsy enhance its platform and expand its operations across Europe.

Founded in 2020, Petsy connects pet owners with professional caretakers who undergo a stringent three-step verification process, including an interview with an animal behaviorist. Petsy's service guarantees peace of mind for pet owners, providing a Petsy Care package with each booking. This package includes liability insurance, veterinary assistance, and support from a behaviorist, ensuring comprehensive care for pets during their owners' absence.

Petsy is currently operational in 40 cities across Poland and four cities in the Czech Republic, with over 90,000 registered users. The platform’s popularity has surged, completing nearly 2,500 services in July 2024 alone. CEO and co-founder Michał Wojewoda highlighted that the number of services has increased by over 200% in the past year, positioning the company as a leader in Poland's pet sitting market.

With the fresh capital, Petsy plans to solidify its presence in Poland while also preparing to enter the DACH region (Germany, Austria, and Switzerland). The startup is already working on another funding round to further expand its data science team, which will enhance the platform’s functionality as it scales up across Europe.

This growth comes in the context of Poland’s burgeoning pet care market, with 8 million dogs and 7 million cats in households. Pets are increasingly treated as family members, leading to rising demand for reliable pet care services. The Petsy platform addresses this need by offering a safe and professional solution to pet sitting, making it a trusted choice for pet owners across the country.

Policy Analysis

The European pet care industry is experiencing rapid growth, driven by an increasing emphasis on pet humanization, premiumization of pet products, and higher disposable incomes among pet owners. However, this expansion is influenced by various policy frameworks that regulate different aspects of pet ownership, welfare, and the pet-related economy.

1. Regulatory Environment

European policies for the pet care sector are stringent, particularly concerning pet ownership and breeding practices. These regulations are designed to ensure the welfare of animals and prevent unethical breeding and sales practices. For example, the European Union has introduced harmonized rules for the movement of pets, which includes microchipping, vaccination, and travel documents for pets traveling between EU countries.

These policies play a crucial role in ensuring that pets receive proper care, but they also act as constraints on market growth by making compliance costly for businesses involved in breeding, pet transportation, and other services.

2. Pet Insurance

Another significant area of policy in the pet care sector is pet insurance. Pet insurance policies are growing in popularity across Europe, with countries like Sweden leading the way, where over 90% of dogs are insured. In contrast, countries like Ireland have a pet insurance penetration of around 10-15% for dogs. Governments and industry stakeholders are working to increase awareness of pet insurance to encourage responsible pet ownership, particularly in light of rising veterinary costs.

3. Housing and Urbanization Challenges

Urbanization in Europe is shaping the demand for specific types of pets, with cats being more popular in densely populated areas like the UK and Germany, where smaller living spaces are more common. This has implications for pet-related policies, especially in terms of housing regulations, where there is often limited availability of pet-friendly accommodations in urban areas. This restriction can impact pet ownership rates and consequently the demand for pet care services.

4. Environmental Policies and Sustainability

Sustainability is an increasingly important consideration in the European pet care industry. Companies are adopting environmentally friendly practices, such as using recyclable packaging for pet food and ensuring that their supply chains are as sustainable as possible. European pet care firms are also exploring ways to reduce the environmental impact of pet ownership, such as promoting plant-based pet foods.

5. Market Dynamics and Competition

While the market for premium pet products is growing, companies in Europe face fierce competition, both from established brands like Royal Canin and Purina and from emerging startups offering niche products or innovative services like pet sitting. The rise in e-commerce, particularly since the COVID-19 pandemic, has led to more online sales of pet products and services, further intensifying competition. Policymakers may need to consider how to regulate this digital transformation to ensure consumer protection and fair competition.

Market Overview

1. Market Size and Growth

The European pet care market is forecasted to reach USD 24.59 billion by 2030, with a steady CAGR of 4.20% from 2024 onwards. This growth is primarily driven by increased pet ownership, greater spending on high-quality products, and the broader humanization of pets across Europe. As pets become integral members of households, consumers are increasingly seeking premium and specialized pet care products and services.

2. Key Market Segments

The market is divided into several key segments:

Pet Food: Pet food is the largest segment, with a particular emphasis on premium, organic, and grain-free options. The trend of pet humanization is encouraging owners to invest in nutritionally balanced and specialized pet food, with dry pet food, snacks, and treats gaining significant traction.

Pet Insurance: The pet insurance market is expanding rapidly due to the rising costs of veterinary care. Countries like Sweden lead with high adoption rates (90% of dogs insured), while other countries, such as Ireland and Germany, are seeing increasing uptake.

Pet Services: Services like grooming, boarding, and veterinary care are increasingly important, with mobile pet grooming gaining popularity, especially in urban areas. Italy and France, in particular, are known for providing top-tier medical services for pets.

3. Geographical Insights

Germany is one of the largest markets in Europe, with 16.7 million cats and 10.3 million dogs. The country is not only a leader in pet ownership but also in spending on pet food, medical care, and accessories. This robust market is bolstered by well-established infrastructural settings, including pet stores and veterinary centers, which facilitate the supply and accessibility of pet products.

France, another key player, has more than 30,000 pet stores, catering to diverse pet needs. The French pet care market is distinguished by its premium offerings, particularly in pet fashion, grooming, and wellness products.

The UK has a significant share of the market as well, driven by a strong pet culture and the adoption of insurance plans for pets to mitigate high veterinary costs.

4. Key Trends

Humanization of Pets: The trend of treating pets as family members is widespread across Europe. Over 90 million European households own at least one pet, with cats being the most popular. This trend drives demand for luxury pet products, such as activity tracking collars, premium grooming services, and wellness items like pet vitamins.

Rise in Pet Insurance: With the average lifetime cost of raising a pet reaching upwards of USD 27,600 for a dog, pet insurance is becoming a popular way to manage healthcare expenses. Countries like Sweden and the UK are leading the charge, with growing awareness in other regions such as Germany and Spain.

Premiumization of Pet Food: The demand for organic, grain-free, and natural pet foods is surging, reflecting the broader trend of premiumization in the pet food market. This segment is expected to grow significantly, especially as more consumers become aware of the benefits of specialized pet diets.

5. Challenges Facing the Industry

Inflation and Rising Costs: One of the biggest challenges in the European pet care market is inflation, which has driven up the costs of pet products, particularly food. In France, pet food prices have surged by as much as 41-43% in recent years. This poses a challenge for both consumers and suppliers, especially in maintaining affordability while offering high-quality products.

Regulatory Constraints: The stringent regulations governing pet ownership, breeding practices, and product formulations in Europe can be a barrier to new entrants and existing companies looking to expand. Pet food formulations, for example, must adhere to strict guidelines, which can increase production costs.

6. Competitive Landscape

The European pet care market is highly competitive, with key players like Mars Incorporated, Nestle Purina, Royal Canin, and Spectrum Brands leading the market. These companies are focusing on product diversification, investing heavily in R&D, and expanding their global footprint through mergers and acquisitions. For instance, Mars Incorporated recently acquired Champion Pet Foods, which significantly boosted its share in the European market.

7. Future Outlook

Looking ahead, the European pet care market is expected to see continued growth in online sales, with platforms like Amazon dominating the pet food e-commerce space. Additionally, innovations in pet wellness, such as mental health products for pets and advanced healthcare solutions, are likely to become more prominent as owners seek to improve their pets' quality of life.

Regulation Differences

The regulatory landscape of the European pet care industry is diverse, with several regulations aimed at ensuring the safety, health, and welfare of animals while maintaining high-quality standards for pet products and services. These regulations can vary significantly between EU member states, but there are overarching EU-wide rules that guide the industry.

1. Pet Food Regulations

Pet food in the EU is governed under strict criteria similar to those for animal feed. This includes regulations on labeling, safety, and nutritional content. The European Pet Food Industry Federation (FEDIAF) provides guidelines to ensure that pet food is produced in sanitary conditions, free from harmful substances, and labeled truthfully with clear nutritional information. Manufacturers must comply with strict labeling standards, including ingredient listings and nutritional adequacy statements, to ensure consumer transparency.

2. Veterinary Medicines

The Veterinary Medicinal Products Regulation (Regulation (EU) 2019/6), which came into effect in January 2022, introduced new measures to ensure the safety and quality of veterinary medicines across the EU. This regulation is part of the EU's effort to combat antimicrobial resistance (AMR) by restricting the preventive use of antimicrobials in animals. The regulation also simplifies the approval process for new veterinary medicines and promotes responsible use of these drugs to maintain animal and public health.

3. Animal Welfare and Breeding

The welfare of pets, particularly dogs and cats, has been the focus of recent EU legislation. Proposed regulations in 2023 include stricter welfare requirements for breeding establishments, pet shops, and shelters. These rules aim to improve the living conditions of pets, with requirements for microchipping, traceability, and better oversight of breeding practices. This includes measures to protect pets during transportation, setting limits on travel conditions like temperature, humidity, and journey times.

4. Movement of Pets

For non-commercial pet travel within the EU, regulations such as Regulation (EU) No 576/2013 standardize requirements like microchipping, vaccinations (especially against rabies), and pet passports. These rules facilitate the safe and legal movement of pets across borders within the EU, ensuring that animal health is not compromised during travel.

5. Safety of Pet Products

Pet products, including electronic devices like pet trackers or doors, must comply with various EU directives, such as the Low Voltage Directive and the Restriction of Hazardous Substances (RoHS). Manufacturers are required to provide CE markings and comply with safety documentation requirements, ensuring products meet safety standards.

Key Drivers

The European pet care market is experiencing steady growth due to several key drivers shaping the industry. These include:

Pet Humanization: One of the most significant trends driving the market is the increasing humanization of pets. Over 90 million European households own at least one pet, and many pet owners consider their animals as family members. This has led to a surge in demand for premium pet products such as high-quality food, luxury accessories, and pet wellness products. Pet humanization is especially prominent in countries like the UK, Germany, and France.

Premiumization of Products: Consumers are increasingly willing to spend more on premium pet products, particularly high-quality, organic, and grain-free pet foods. The trend towards premiumization is driven by the desire to provide pets with better nutrition and overall care, leading to a notable growth in the premium pet food segment across Europe.

Technological Integration: Advances in technology are also driving the pet care market. Smart pet products, such as GPS trackers, health monitoring devices, and automated feeders, are becoming popular among pet owners. These innovations help improve pet care by ensuring better safety and health monitoring, which is particularly appealing to the growing number of pet owners who seek more convenience。

Increase in Pet Ownership: The rise in pet ownership, partly accelerated by the COVID-19 pandemic, has fueled demand for a wide range of pet care products and services. Pets offer companionship and emotional support, which has been particularly important during periods of isolation. This has driven growth in key segments such as pet food, veterinary care, grooming, and accessories.

Mobile Pet Services: The growing demand for convenience has also led to the rise of mobile pet grooming services. These services provide professional grooming directly at the pet owner's home, alleviating the stress and logistical challenges of transporting pets to salons. Mobile grooming has become especially popular in urban areas.

Investment Opportunities

The European pet care market is expected to continue its robust growth trajectory, offering numerous opportunities for investment across various segments. The sector presents a dynamic and expanding landscape, particularly in pet food, veterinary services, insurance, and tech-integrated products.

Premium Pet Food: The demand for high-quality, grain-free, organic, and natural pet food is growing rapidly in Europe, driven by pet humanization and health-conscious consumers. Brands that focus on nutritious and premium pet food are likely to see significant growth as pet owners are increasingly willing to spend more on their pets' well-being. Investors can tap into this segment by supporting companies that innovate in healthy, sustainable food products.

Pet Insurance: The European pet insurance market, particularly in countries like Sweden, Germany, and the UK, is experiencing rapid expansion. As the cost of veterinary care rises, more pet owners are opting for insurance to offset medical expenses. Investment in pet insurance firms or companies offering integrated pet health solutions represents a lucrative opportunity.

Mobile Pet Services and Grooming: With the increasing preference for convenience, mobile pet grooming services are growing in popularity across Europe. These services provide in-home care, reducing the stress for pets and offering ease for owners. Investing in mobile grooming or tech-driven pet services could capture a portion of this expanding market.

Pet Technology: Innovations in pet care technology, such as smart collars, health tracking apps, and automated feeders, are transforming how owners care for their pets. Tech-savvy products that offer real-time monitoring, GPS tracking, and interaction solutions present exciting investment prospects, especially as consumer interest in pet health continues to rise.

E-Commerce Growth: Online pet retail has become a dominant sales channel, accelerated by the COVID-19 pandemic. The rise of platforms like Amazon in the UK, along with growing online sales of pet food and accessories, provides a fertile area for investment. Companies that can improve the logistics and delivery of pet products could capitalize on this shift.

Related Market Reports From QY Research

QY Research Releases Comprehensive Market Reports on the  pet care Market, as shown in the links below. These reports provide an in-depth analysis of the current market landscape, key trends, and future growth opportunities.

Global Pet Care Industry Research Report, Growth Trends and Competitive Analysis 2024-2030

https://www.qyresearch.com/reports/2702569/pet-care

Global Pet Care Market Insights, Forecast to 2030

https://www.qyresearch.com/reports/2715785/pet-care

Pet Care - Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030

https://www.qyresearch.com/reports/2166985/pet-care

The report provides a detailed analysis of the market size, growth potential, and key trends for each segment. Through detailed analysis, industry players can identify profit opportunities, develop strategies for specific customer segments, and allocate resources effectively.

The Pet Care market is segmented as below:

By Company

    Mars
    Nestle
    JM Smucker
    Hill’s Pet Nutrition
    Blue Buffalo
    Unicharm
    Deuerer
    Heristo
    Thai Union Group
    Total Alimentos
    Empresas Carozzi

Segment by Type

    Pet Food
    Pet Medical Care
    Pet Accessories
    Pet Grooming
    Others

Segment by Application

    Dog
    Cat
    Fish
    Bird
    Others

Each chapter of the report provides detailed information for readers to further understand the Pet Care market:

Chapter 1: Introduces the report scope of the Pet Care report, global total market size (valve, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry. (2019-2030)

Chapter 2: Detailed analysis of Pet Care manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc. (2019-2024)

Chapter 3: Provides the analysis of various Pet Care market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments. (2019-2030)

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.(2019-2030)

Chapter 5:  Sales, revenue of Pet Care in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world..(2019-2030)

Chapter 6:  Sales, revenue of Pet Care in country level. It provides sigmate data by Type, and by Application for each country/region.(2019-2030)

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc. (2019-2024)

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Benefits of purchasing QYResearch report:

Competitive Analysis: QYResearch provides in-depth Pet Care competitive analysis, including information on key company profiles, new entrants, acquisitions, mergers, large market shear, opportunities, and challenges. These analyses provide clients with a comprehensive understanding of market conditions and competitive dynamics, enabling them to develop effective market strategies and maintain their competitive edge.

Industry Analysis: QYResearch provides Pet Care comprehensive industry data and trend analysis, including raw material analysis, market application analysis, product type analysis, market demand analysis, market supply analysis, downstream market analysis, and supply chain analysis.

and trend analysis. These analyses help clients understand the direction of industry development and make informed business decisions.

Market Size: QYResearch provides Pet Care market size analysis, including capacity, production, sales, production value, price, cost, and profit analysis. This data helps clients understand market size and development potential, and is an important reference for business development.

Other relevant reports of QYResearch:

Global Pet Care Industry Research Report, Growth Trends and Competitive Analysis 2024-2030
Global Pet Care Market Size, Manufacturers, Supply Chain, Sales Channel and Clients, 2024-2030
Global Pet Care Market Insights, Forecast to 2030
Global Pet Care Market Research Report 2024
Global Pet Care Pad Market Research Report 2024
Global Pet Care Apps Market Insights, Forecast to 2030
Pet Care Apps - Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030
Global Pet Care Apps Market Research Report 2024
Global Robot Pet Care Market Research Report 2024
Robot Pet Care - Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030
Global and United States Pet Care Robots Market Report & Forecast 2024-2030
Global Pet Care Robots Market Research Report 2024
Pet Care Robots- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030
Global Pet Care Robots Market Insights, Forecast to 2030
Global Mobile Pet Care Market Insights, Forecast to 2030
Global Mobile Pet Care Market Research Report 2024
Global SAP for Pet Care Market Insights, Forecast to 2030
Global and China SAP for Pet Care Market Report & Forecast 2024-2030
SAP for Pet Care- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030
Global SAP for Pet Care Market Research Report 2024

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