News
Pro Step Marketing Launches New Turn-Key Website For Ed & Terri Smith of Florida
Ed &
Terri Smith of
Pro Step Marketing is offering their Turn-Key Web Systems to
real estate agents for a reasonable one-time setup fee and small monthly
hosting. “Many times,” states Andreassen, “the cost involved is having to
story-board out a design from scratch. Here we have created different looks
that allow the REALTORS® to infuse their brand and personality into the design
by changing the colors, button names, brand elements, and photos. Basically it
is like having a custom website without the labor hours involved in the
process.” For those just starting out and needing the foundation for long term
growth, the Professional Turn-Key System includes a choice of pre-designed
banners for the website with copy developed and lead capture elements. The
Executive and the Elite Turn-Key Systems allow for higher-level customizations
such as IDX integration, button name changes, photo changes, interfusion of the
brand throughout the site and email follow up campaigns, and more.
Although these systems help differentiate themselves from their
competitors in the market with these customizations included, these systems are
both affordable and capable of easily being edited without the need of html or
a web developer. Each Turn-Key Website featured cutting-edge capabilities that
allow a real estate agent's personalized website to grow and develop in
correlation with their individual business needs. “I am a big believer in
extreme target marketing,” says Andreassen, “and that is why we want to empower
our clients to keep adding content and buttons that compel the consumer to
click through. It's about having interaction between you and the visitor. We
want our clients to know that they can add their own area pages, pdf documents,
links, social media tools and even videos without the hassle of going through a
web designer for those changes.”
Each of Pro Step Marketing's Turn-Key Web Systems includes a
variety of layouts to choose from and offer lead generation components with
valuable informational content for visitors. Andreassen feels that every system
should have components such as lead generation and capture capabilities that
are easy to manage and track; automated email campaigns, newsletter tools, and
editing abilities regardless of the cost. In addition, these systems are
designed to grow with the REALTORS® as they grow their business and not have to
start over in the process. “Many of our clients,” states Andreassen “stay with
our system because of the growth ability. Some of our clients started with
basis designs and then have continually moved into more sophisticated layouts
and design without compromising the strategy. This streamlines cost and allows
them to be cutting edge.”
Developed on an extremely user-friendly platform, agents using
the Turn-Key Web System can add unlimited pages, hyperlinks, videos, images and
much more. Additionally, the Turn-Key Web System was developed to create
amazing search engine results through the inclusion of stand-alone stealth
sites and a blog to further propel amazing search engine results. Many real
estate agents using the Turn-Key Web System have included customized property
search features and the integration of other real estate industry related
tools.
Pro Step Marketing [www.prostepmarketing.com] is the real estate
marketing strategy leader in providing fully executed marketing plans for real
estate professionals from print to web. Pro Step Marketing's marketing
specialties include brand building, offline marketing, web design and search engine
optimization. Led by Tricia Andreassen, real estate industry expert, author and
speaker, the firm focuses on providing turn-key solutions that help REALTORS®
grow their business.
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