Insights into the Undergarment (Intimate Apparel) Market size which is expanding with a 8.3% CAGR from 2024 - 2031

Undergarment (Intimate Apparel) Introduction

The Global Market Overview of "Undergarment (Intimate Apparel) Market" offers a unique insight into key market trends shaping the industry world-wide and in the largest markets. Written by some of our most experienced analysts, the Global Industrial Reports are designed to provide key industry performance trends, demand drivers, trade, leading companies and future trends. The Undergarment (Intimate Apparel) market is expected to grow annually by 8.3% (CAGR 2024 - 2031).

Undergarments, also known as intimate apparel, are clothing items worn next to the skin under outer garments, often for functional, hygienic, or aesthetic reasons. The purpose of undergarments is to provide support, protection, and modesty to the body, as well as to enhance the overall fit and comfort of outer clothing.

Some advantages of wearing undergarments include preventing chafing, offering support to certain areas of the body, maintaining hygiene by absorbing sweat, and providing an additional layer of warmth in colder climates. Intimate apparel can also boost confidence and self-esteem by creating a smooth silhouette and enhancing the shape of the body.

In the undergarment market, the growing trend of body positivity and inclusivity has led to an increased demand for a wider range of sizes and styles to cater to diverse body types. As a result, the market is expanding to offer more options and innovations in design, fabrics, and technologies to meet the evolving preferences of consumers.

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Market Trends in the Undergarment (Intimate Apparel) Market

- Sustainable materials: Consumers are seeking undergarments made from eco-friendly materials such as organic cotton and recycled fabrics.

- Inclusive sizing: Brands are expanding their size ranges to cater to a more diverse range of body shapes and sizes.

- Customization: Personalized undergarments, such as bras with adjustable straps and band sizes, are becoming popular among consumers.

- Seamless technology: Undergarments with seamless construction for a smooth, invisible look under clothing are in high demand.

- E-commerce growth: With the rise of online shopping, more consumers are purchasing undergarments online, driving the growth of the e-commerce sector in the intimate apparel market.

The Undergarment (Intimate Apparel) market is experiencing significant growth due to these trends, with a focus on sustainability, inclusivity, customization, technological advancements, and the expansion of e-commerce channels.

Market Segmentation

The Undergarment (Intimate Apparel) Market Analysis by types is segmented into:

• Bras
• Underpants
• Sleepwear and Homewear
• Shapewear
• Thermal Clothes
• Others

Undergarments (Intimate Apparel) include bras, underpants, sleepwear and homewear, shapewear, thermal clothes, and others. These different types of undergarments cater to various needs and preferences of individuals, providing comfort, support, and style. The versatility and functionality of undergarments help boost the demand in the market as they are essential for daily wear, special occasions, and even fitness activities. The evolving trends and advancements in fabric technology also contribute to the increasing demand for undergarments in the fashion industry.

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The Undergarment (Intimate Apparel) Market Industry Research by Application is segmented into:

• Department/General Merchandise Stores
• Specialty Stores
• Supermarket
• Online Sales

Undergarment (Intimate Apparel) is utilized in Department/General Merchandise Stores, Specialty Stores, Supermarkets, and Online Sales as a key product category. In these applications, undergarments are used for personal comfort, support, and fashion purposes. The fastest growing application segment in terms of revenue is Online Sales, as consumers increasingly prefer the convenience of shopping for intimates online. The ability to browse a wide variety of styles and sizes, compare prices, and read reviews has contributed to the success of online sales in the undergarment industry.

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Geographical Spread and Market Dynamics of the Undergarment (Intimate Apparel) Market

North America:

• United States


• Canada

Europe:

• Germany


• France


• U.K.


• Italy


• Russia

Asia-Pacific:

• China


• Japan


• South Korea


• India


• Australia


• China Taiwan


• Indonesia


• Thailand


• Malaysia

Latin America:

• Mexico


• Brazil


• Argentina Korea


• Colombia

Middle East & Africa:

• Turkey


• Saudi


• Arabia


• UAE


• Korea

The undergarment market in North America is highly competitive, with key players such as L Brands, Hanes Brands, and Berkshire Hathaway dominating the industry. The market in Europe is also established, with brands like Triumph International and Marks & Spencer leading the way. In Asia-Pacific, there is a burgeoning market for intimate apparel, with companies like Cosmo Lady and Aimer gaining prominence. Latin America presents opportunities for growth, with companies like Embrygroup and VIP Clothing Ltd. making a mark. The Middle East & Africa region is seeing increasing demand for lingerie, with brands like Huijie and Nam Yeong Vivien expanding their presence. Factors driving growth include increasing awareness about comfort and fit, evolving fashion trends, and the rise of e-commerce platforms.

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Undergarment (Intimate Apparel) Market Growth Prospects and Market Forecast

The Undergarment (Intimate Apparel) Market is projected to grow at a CAGR of approximately 5% during the forecasted period. Innovative growth drivers such as personalization of products, eco-friendly materials, sustainability initiatives, and inclusive sizing options are expected to fuel this growth.

To increase growth prospects, deployment strategies such as leveraging advanced technologies like 3D body scanning for custom-fit sizing, AI for predictive analytics in inventory management, and AR/VR for virtual try-ons can enhance the overall customer experience and drive sales.

Additionally, trends like seamless and wireless designs, athleisure-inspired styles, and the rise of direct-to-consumer brands are reshaping the market landscape. Collaborations with influencers, product transparency in the supply chain, and interactive online platforms can also attract new customer segments and boost sales. By embracing innovation and staying responsive to consumer preferences, the Undergarment (Intimate Apparel) Market has the potential to exceed growth expectations and capture a larger market share.

Undergarment (Intimate Apparel) Market: Competitive Intelligence

• L Brands
• Hanes Brands
• Berkshire Hathaway (Fruit of Loom)
• Triumph International
• Wacoal
• Marks & Spencer
• Fast Retailing
• PVH
• Cosmo Lady
• American Eagle (Aerie)
• Gunze
• Jockey International
• Page Industries Ltd.
• Embrygroup
• Huijie (Maniform Lingerie)
• Aimer
• Your Sun
• Lise Charmel
• Rupa & Co. Limited
• Debenhams
• Wolf Lingerie
• Hanky Panky
• Tinsino
• VIP Clothing Ltd.
• Shin Young Wacoal Inc
• Nam Yeong Vivien
• BYC Co., Ltd
• Good People
• Ssangbangwool
• M Corset

Some of the key players in the competitive undergarment market include L Brands, Hanes Brands, Berkshire Hathaway (Fruit of the Loom), Triumph International, Wacoal, Marks & Spencer, Fast Retailing, PVH, Cosmo Lady, American Eagle (Aerie), Gunze, Jockey International, Page Industries Ltd., Embrygroup, Huijie (Maniform Lingerie), Aimer, Your Sun, Lise Charmel, Rupa & Co. Limited, Debenhams, Wolf Lingerie, Hanky Panky, Tinsino, VIP Clothing Ltd., Shin Young Wacoal Inc, Nam Yeong Vivien, BYC Co., Ltd, Good People, Ssangbangwool, and M Corset.

One of the leading players in the market is L Brands, the parent company of popular lingerie brands such as Victoria's Secret and La Senza. They have a strong presence globally and are known for their innovative marketing strategies and fashion-forward designs.

Hanes Brands is another key player in the market, offering a wide range of intimate apparel under brands like Hanes, Bali, Maidenform, and Playtex. They have a strong focus on sustainability and have been actively working towards reducing their environmental footprint.

Page Industries Ltd., based in India, is known for its brand Jockey International and has shown consistent revenue growth over the years. They have a strong presence in the Indian market and are expanding internationally.

In terms of sales revenue:

- L Brands: $ billion

- Hanes Brands: $7.56 billion

- PVH: $9.91 billion

- Page Industries Ltd.: $1.03 billion

- Wacoal: $2.3 billion

These companies have been making significant strides in the competitive undergarment market through innovative designs, sustainable practices, and strategic expansions, positioning themselves as key players in the industry.

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