Ben Trowbridge of Alsbridge Shares How Cloud Computing is “Creatively Destroying” the Traditional ITO Market

Ben Trowbridge, CEO of Alsbridge, Inc. recently sat down with Outsourcing Center Senior Editor, Beth Ellyn Rosenthal, to discuss the radically changing ITO landscape.

“The cloud services market is growing by between 20 and 35 percent a year,” said Trowbridge. “I predict the cloud services market will match the traditional IT services market in size in two to three years. Karl Marx called this ‘creative destruction.’ One market goes away or stops growing while a new market comes into being.”

However, an immature market can create both opportunities and pitfalls. Right now it’s difficult for buyers to make sense of the cloud market.

For those companies looking into cloud sourcing Trowbridge suggests, “First, evaluate your cloud strategy. Figure out where you want to end up so you know where to go. Once you have a clear road map, begin a series of pilots. The goal is to learn how to do something a new way.”

Since the players are changing, selecting the right cloud provider can be a tough decision for any CIO.

Trowbridge, has just completed a new book, “Cloud Sourcing the Corporation,” which gives ITO buyers a holistic view of the emerging cloud market. Included in the book is the Cloud Sourcing 100 Index, an exhaustive review of the emerging cloud providers with descriptions of their offerings along with classifications and ratings.

“Each service provider has a distinctive set of capabilities that creates a specific point of view and agenda based on its current assets,” said Trowbridge. “Buyers have to understand this when determining the proper match for their needs and not let these agendas ‘cloud’ their thinking.”

The full interview which further discusses the creative destruction of the IT services market and provides tips for buyers on how to proceed while the market is in flux, is available here.

About Alsbridge Inc.

Alsbridge provides world class sourcing advisory and benchmarking services for IT, finance and sourcing executives. With over 150 consultants located globally, we’ve helped hundreds of companies reduce costs and get more value from their vendors. Our experienced consultants leverage proprietary tools and information databases to identify and engage the optimal vendors for your situation, negotiate best practice terms at fair market prices, and improve the way you work with your vendors. Alsbridge clients utilize the most cost effective and value added sources globally for IT infrastructure services, hardware and maintenance, network services, software and maintenance, application support and development, business processes and cloud services. Our commitment to delivering value to our clients has made Alsbridge a distinguished member of the 2010 Inc. 500 fastest growing privately held companies in America.