News
Novell’s “Choosing the Right Metal” Brochure in Modern Bride
Manufacturer helps make decisions about precious metals easy.
The April/May 2008 issue of Modern Bride magazine highlights the latest brochure from Novell Design Studio - “Choosing the Right Metal for Your Bridal Jewelry.” This brochure is designed to help the average consumer decide which metal will be the best choice for their wedding or engagement ring, as it is not only a symbol of love and celebration, but can also be an asset to be treasured in the years ahead.
A Brief Overview of Each Metal
Each of the precious metals that Novell uses to manufacture their bridal jewelry – platinum, palladium and gold – can have a place in almost any jewelry collection. However, platinum and palladium both have additional benefits that contribute to nearly everlasting durability and longevity. Novell recommends that nearly every consumer should consider the following when selecting a metal for their wedding ring as well as other jewelry:
• Choose yellow gold if you prefer a yellow color metal surrounding your diamond, or if you simply desire yellow gold to other metals.
• Choose white gold if you prefer white color and don’t mind a ring that may lose its whiteness over time or due to wear.
• Choose palladium for a silvery white color that lasts, but may currently be considered less treasured than platinum.
• Choose platinum for an eternally white, naturally enduring metal, whose beauty and rareness will be treasured for generations.
Seven Other Factors to Consider When Choosing Bridal Jewelry
In addition to platinum, palladium or gold, tungsten and titanium are also other options for wedding rings. Novell suggests consumers look into seven more factors while making their decision. They are as follows (but not ranked by importance):
• Intrinsic value - This is the basic worth of the metal. Prices of all metals fluctuate according to supply in the market and demand by consumers. The more pure and precious a metal, the more limited its availability tends to be.
• Life span - In addition to a metal’s ability to withstand wear and tear, lifespan is judged by certain practicalities. Both platinum and tungsten are highly durable. But tungsten rings can not be resized. If your fingers change over time, and they usually do, a tungsten ring would have a far shorter lifespan than platinum.
• Purity - How much precious metal content does your ring actually have? 14K gold is a mix of 58% pure gold and 42% non-precious metal. 18k gold is 75% pure. Platinum, palladium, titanium and tungsten are all at least 90-95% pure, but of these metals, only platinum and palladium are considered precious.
• Surface strength - All metals scratch, but with gold that scratch actually removes a sliver of metal. With platinum, scratching just ripples the surface. The displaced metal can be moved back into place by polishing.
• Restorability - Can your ring be made to look new again? Can it be refinished, re-sized, or re-conditioned easily? Platinum performs beautifully in each case. Something that can’t be said for the other metals.
• Rarity - This relates not only to the scarcity of a given metal, but to the demand for it in uses other than jewelry. For example, while supplies of both platinum and palladium are very limited, platinum is utilized in far more ways than palladium. Medical and industrial interests also compete for this already scarce metal. Greater demand on a smaller supply makes platinum more highly prized.
• Hypoallergenic qualities - Hypoallergenic metals reduce or minimize the possibility of an allergic response by minimizing potentially irritating substances. Platinum and palladium are the only hypoallergenic precious metals.
The “Choosing the Right Metal for Your Bridal Jewelry” brochure is available as a free download at http://www.novelldesignstudio.com/choosing_your_metal/.
More About Novell
Novell Design Studio has prided itself on continually bringing innovation to the wedding ring industry. The company currently specializes in customizing its designs to suit individual's particular needs, tastes and diverse lifestyles. Since no consumer should just have to settle for what is on the shelf, Novell can specially manufacturer almost all of their wedding ring styles in many variations – wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Novell wedding rings are sold at over 1,000 authorized jewelry stores nationwide. Visit www.novelldesignstudio.com to find the authorized retailer in your area.
More News
Last Call for Venus Jewelers’ Operation:Tie the Knot
New Jersey’s Venus Jewelers has partnered with Operation Jersey Cares and Lieberfarb to give away a diamond engagement ring and set of palladium wedding bands as part of Operation: Tie the Knot.
Released On: 11/29/2012
Views: 4638
Wedding and Engagement Bands from Novell Design Studio Make the Perfect Holiday Gift
Released On: 12/9/2011
Views: 4842
Robert Manse Designs Facebook Jewelry Giveaway
Renowned jewelry designer, television brand and world-traveler Robert Manse is proud to announce his new Facebook jewelry giveaway.
Released On: 9/30/2011
Views: 5421
Your Chance to Win FREE Robert Manse Jewelry
Jewelry designer, television brand and world-traveler Robert Manse is proud to announce his new Facebook jewelry giveaway.
Released On: 9/28/2011
Views: 4604
New Wedding Rings and Jewelry on The Wedding Ring Blog
The Wedding Ring Blog, a leading jewelry blog highlighting the latest trends for wedding rings and fashion jewelry, reports on designers from all over.
Released On: 6/29/2011
Views: 6677
Novell’s GAME Puts Platinum Back in Jewelry Stores
Novell Design Studio has created a new metal exchange program to help put affordable platinum bridal jewelry back into qualified jewelry stores. The concept is simple – retailers can send us their unwanted gold, platinum and/or palladium jewelry ...
Released On: 5/5/2011
Views: 6395
Bali RoManse is Robert Manse Designs’ New Beginning
Jewelry designer and television personality Robert Manse makes Novell Design Studio his new home. Novell is one of the leading American wedding band and bridal jewelry manufacturers.
Released On: 3/17/2011
Views: 7344
See Novell Wedding Bands at Freedman Jewelers
Authorized Novell wedding band retailer Freedman Jewelers of Boston cordially invites you to attend their 9th Annual Wedding Band and Engagement Ring Show. Come browse Freedman Jewelers’ extensive selection of diamond, platinum, gold, palladium a ...
Released On: 3/17/2011
Views: 4730
The Jewelry Book Spring 2010 Issue
Wedding band manufacturer Novell Design Studio presents the latest issue of The Jewelry Book.
Released On: 6/25/2010
Views: 4882
Wedding Band Marketer Endorses WhereToGetEngaged.com
Novell has recently added a profile to a great up-and-coming bridal website – WhereToGetEngaged.com. WhereToGetEngaged.com is much less cluttered than TheKnot.com or Brides.com.
Released On: 6/19/2010
Views: 2732
Affordable Platinum Wedding Bands on WhereToGetEngaged.com
Face it - many of the popular wedding websites have gotten stale. Well, move over TheKnot.com and WeddingChannel.com, there is a new wedding planning sheriff in town! WhereToGetEngaged.com!
Released On: 6/16/2010
Views: 4277
JCK Show - Novell Reinvents Wedding Bands for JCK Show
American wedding band manufacturer is set to turn the jewelry industry upside down with new wedding bands, bridal jewelry designs and innovation. It’s the NEW Novell for the NEW economy.
Released On: 5/27/2010
Views: 3169
JCK Show – See New Novell Wedding Bands at 2010 JCK Show
Debuting at the 2010 JCK Show in Las Vegas – Novell’s TATU wedding bands.
Released On: 5/26/2010
Views: 5299
JCK Show Visitors – Ask To See Customization Video
Jewelry retailers are encouraged to view a new wedding band video created by American wedding band manufacturer Novell.
Released On: 5/22/2010
Views: 4018
JCK Show Attendees Can View Best Selling Wedding Bands
Novell highlights their most popular wedding band styles to retailers at the 2010 JCK Show in Las Vegas.
Released On: 5/21/2010
Views: 4217
JCK Show Alert – Novell Unveils New Bridal Jewelry
At this year’s JCK Show in Las Vegas (June 4 through June 7), Novell will be introducing new engagement rings and wedding bands especially created in platinum.
Released On: 5/20/2010
Views: 3939
Presenting the Jewelry Made in America Gallery
An American wedding band company teams with a notable jewelry industry trade publication to create the Jewelry Made in America Gallery.
Released On: 5/12/2010
Views: 3197
See Novell Wedding Bands at Free Online Bridal Expo.
Wedding and Honeymoons’ Online Bridal Expo will be online May 1 - May 2nd from 11am until 3pm EST. Consumers can view videos featuring wedding bands, engagement rings and other bridal jewelry.
Released On: 4/30/2010
Views: 3023
