News
A New Wedding Song for 2009
A different kind of wedding band manufacturer helps introduce a different kind of wedding song. Novell finds a different avenue for marketing the company – and a new wedding song.
American wedding band manufacturer Novell has taken a different road towards standing out more in the very crowded world of wedding planning and bridal jewelry. The wedding band company has recently been helping to introduce a brand new – and very different - type of wedding song.
Novell has been featuring Jacqui Naylor’s “Celebrate Early and Often” on its website. While it may not be as dramatic as many other wedding song choices, it is a perfect selection for a couple that is looking for a mellow vibe for their wedding ceremony or reception. The song also is a nice fit for nearly any romantic celebration as well.
“I think it’s time for some newer – and perhaps less traditional - wedding songs,” comments Novell Marketing Director Rick Mulholland. “Novell has been very happy to help introduce ‘Celebrate Early and Often’ to the wedding world at large. It’s a new wedding song for a new generation. And since we are a different type of wedding band manufacturer (Novell specializes in product customization), it felt right to present a different kind of wedding song. No matter how traditional the category of wedding music may be – there’s always room for fresh ideas.”
Has assisting with introducing a new wedding song been helpful to Novell?
“Promoting ‘Celebrate Early and Often’ has attracted additional traffic to our website,” continues Mr. Mulholland, “and these are consumers that are not necessarily looking for Novell wedding bands. The song does seem to help people find and learn about us. It has become a nice compliment to our marketing and advertising campaigns. In this economy, as marketing budgets are being limited or even eliminated, that says a lot.”
Listen to “Celebrate Early and Often” on Novell’s wedding band website.
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