Salty Puffed Snacks Market Outlook: Industry Overview and Forecast (2024 to 2031)

Market Overview and Report Coverage

Salty puffed snacks are savory snacks that are made by puffing grains or cereals under high pressure. These snacks are popular among consumers of all age groups due to their crunchy texture and delicious taste. The salty puffed snacks market is experiencing steady growth due to the increasing demand for convenient and on-the-go snacking options.

The future outlook of the salty puffed snacks market is promising, with a projected CAGR of 11% during the forecasted period. This growth can be attributed to factors such as changing consumer preferences, rising disposable incomes, and expanding distribution channels. Market players are also introducing innovative flavors and varieties to cater to the diverse tastes of consumers.

Current market trends in the salty puffed snacks industry include the introduction of healthier and organic options, as well as the increasing popularity of regional and ethnic flavors. Manufacturers are also focusing on product development and marketing strategies to attract more consumers and expand their market presence.

Overall, the salty puffed snacks market is expected to witness significant growth in the coming years, driven by consumer demand for convenient and tasty snacking options.

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Market Segmentation

The Salty Puffed Snacks Market Analysis by types is segmented into:

• Tubers Type
• Cereal Type
• Beans Type
• Others

Salty puffed snacks come in various types such as tubers, cereal, beans, and others. Tubers type snacks are made from root vegetables like potatoes and sweet potatoes. Cereal type snacks are made from grains like corn and rice. Beans type snacks are made from legumes like chickpeas and black beans. Others market includes snacks made from different ingredients like quinoa or sorghum. Each type offers a unique flavor and texture to cater to different consumer preferences in the salty snack market.

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The Salty Puffed Snacks Market Industry Research by Application is segmented into:

• Supermarket
• Convenience Store
• Specialty Store
• Online Sale

Salty puffed snacks are widely available in various market applications including supermarkets, convenience stores, specialty stores, and online sales platforms. Supermarkets offer a wide selection of brands and flavors for consumers to choose from. Convenience stores provide easy access for quick snacking on-the-go. Specialty stores typically offer unique and gourmet options for customers looking for something different. Online sales platforms cater to convenience and accessibility, allowing customers to purchase their favorite salty puffed snacks from the comfort of their own homes.

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In terms of Region, the Salty Puffed Snacks Market Players available by Region are:

North America:

• United States


• Canada

Europe:

• Germany


• France


• U.K.


• Italy


• Russia

Asia-Pacific:

• China


• Japan


• South Korea


• India


• Australia


• China Taiwan


• Indonesia


• Thailand


• Malaysia

Latin America:

• Mexico


• Brazil


• Argentina Korea


• Colombia

Middle East & Africa:

• Turkey


• Saudi


• Arabia


• UAE


• Korea

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What are the Emerging Trends in the Global Salty Puffed Snacks market?

The global salty puffed snacks market is experiencing a shift towards healthier alternatives, with consumers increasingly seeking snacks made from natural and clean ingredients. There is also a trend towards innovative flavors and unique product offerings to cater to changing consumer preferences. Convenience and on-the-go snacking options are gaining popularity, driving the demand for single-serve and portion-controlled packaging. The market is also seeing a rise in plant-based and gluten-free options to meet the growing demand for healthier snack options. Companies are focusing on sustainability and eco-friendly packaging to appeal to environmentally conscious consumers.

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Major Market Players

The market for Salty Puffed Snacks is highly competitive, with several key players dominating the industry. Dali-group, Wantwant, Pepsico, Orion, oishi, and Fjqinqin are some of the major players in this market.

Pepsico is a leading player in the market, with a wide range of salty puffed snack products under its Frito-Lay brand. The company has been experiencing steady market growth, driven by consumer demand for convenient and tasty snack options. Pepsico's sales revenue in the salty puffed snacks segment is estimated to be in the billions of dollars.

Another key player in the market is Orion, a South Korean-based snack manufacturer known for its innovative and flavorful puffed snack products. The company has been expanding its market presence in recent years, thanks to its focus on quality and taste. Orion's sales revenue in the salty puffed snacks market is also significant.

Fjqinqin is a Chinese snack manufacturer that has been gaining traction in the market due to its wide variety of salty puffed snack offerings. The company has been experiencing rapid market growth in recent years, driven by changing consumer preferences and increased snacking occasions. Fjqinqin's sales revenue in the salty puffed snacks segment is also noteworthy.

Overall, the salty puffed snacks market is expected to continue growing in the coming years, fueled by factors such as increasing disposable income, busy lifestyles, and the popularity of on-the-go snacking. Companies that can innovate and offer unique flavors and packaging are likely to succeed in this competitive market.

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