Smoothies Market is projected to expand at a healthy CAGR of 8.1% over the forecast period (2022-2029)

The factors driving the growth of Smoothies Market includes rising consumers inclination towards adopting healthy lifestyles, growing consumption of fruit juices around the world, increase in consumers spending on non-alcoholic beverages and improvements in the living standards. Moreover, growing adoption of advanced technologies by manufacturers, increasing availability of smoothies at restaurants and supermarkets and rise in the launch of innovative products and rapid urbanization, are some of the additional factors supplementing the Smoothies Market size. In addition, the increasing investments by major companies on research and development, strategic mergers and collaborations between key industry players and growing population growth rates, are further contributing towards the market growth.

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However, growth of the Smoothies Market is hindered due to rising concerns related to level of toxicity in smoothies.

The prominent players operating in the market are The Kraft Heinz Company, Smoothie King., Tropical Smoothie Cafe, LLC, The Coca-Cola Company., HAPPY PLANET FOODS., Jamba Juice Franchisor SPV LLC., Naked Juice Company., Danone, Bolthouse Farms, Inc., and Ella’s Kitchen (Brands) Limited, among others.

Based on Product, the Fruit-Based segment is predicted to capture the largest market share during the forecast period

Rising awareness about the benefits of consuming healthy beverages, such as smoothies and fruit juices, is propelling growth of the segment.

Based on Distribution Channel, the Restaurants segment is projected to expand at a remarkable CAGR over the forecast period

Restaurants offer different flavors of smoothies to consumers and uses advanced mixers for preparing smoothies along with increasing demand for healthy beverages, are some of the factors pushing growth of the segment. 

Based on Region, the North American region is anticipated to hold the highest market share during the forecast period

Presence of the leading players such as HAPPY PLANET FOODS, Naked Juice Company, and Tropical Smoothie Café, growing popularity of fruit juices, rapid urbanization, increasing population growth rates and high per capita incomes, are some of the important factors augmenting the market growth in North American region.

Key Development

• In 2020, Smoothie King introduced metabolism boost smoothies. This strategic initiative has helped the company to cater the consumers changing demand and expand their product portfolio.

Market Segmentation

Segmentation by Product

• Fruit-Based


• Dairy-Based


• Others

Segmentation by Distribution Channel

• Restaurants


• Smoothie Bars


• Supermarkets


• Convenience Stores

Segmentation by Region

• Asia Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Rest of APAC
  
  
  
  


• North America
  
  
  
  • United States of America
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • United Kingdom
  
  
  • Germany
  
  
  • France
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• RoW
  
  
  
  • Brazil
  
  
  • South Africa
  
  
  • Saudi Arabia
  
  
  • UAE
  
  
  
  

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