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Safety Mom Alison Rhodes Pegs TinBu To Build Interactive Content Channel Covering Family Safety
Online publishers will have access to Safety Mom’s valuable content through TinBu’s patent-pending technology.
TinBu LLC, a leading provider of interactive Web content, has partnered with Safety Mom Enterprises, LLC, to develop a robust content channel based on the articles, tips, videos and more designed to provide parents with advice on how to keep their children safe, happy and healthy.
Alison Rhodes, The Safety Mom (www.safetymom.com) is a national family safety expert and TV personality. Through her frequent appearances on national TV and print publications, her weekly radio show “Keeping It Together” and her blog and newsletter, Rhodes reaches thousands of parents on a daily basis. She will also provide podcasts, blog postings, topical news alerts and video demonstrations to the new content channel. Rhodes said she feels TinBu’s patent-pending technology and distribution system is a perfect partnership to expand her reach and allow her to help more moms keep their families safe.
“On a daily basis, parents are actively searching for information on a host of issues affecting their families, from the latest on the swine flu epidemic to tips on baby proofing. I’m committed to providing concise and relevant information so that moms and dads can make the correct decisions for their family.”
TinBu uses its patent-pending technology to develop interactive content channels that are used to drive page views, repeat site traffic, visitor satisfaction, and revenue generation for online publishers. TinBu’s technology also allows Web publishers to seamlessly and easily integrate customized interactive content channels into their Web sites, thereby providing online visitors with real-time information on a variety of topics of their choosing.
“TinBu always is on the lookout for strong, relevant and timely content,” said John Brier, CEO and co-founder of TinBu. “We feel the Safety Mom content will provide parents with much-needed information, and the Safety Mom channel will be a valuable addition to any publishing partner.”
Rhodes has exploded onto the national scene as the preeminent voice on kid’s safety, wellness and healthy living. Unfortunately her passion was born out of tragedy. Her first son died of Sudden Infant Death Syndrome (SIDS) in 1997. Because of this she has become a tireless advocate for children’s safety and wellness. She has been featured on numerous television segments and print outlets including The Today Show, Good Morning America, ABC World News Tonight, The Doctors, CNN, CNBC’s Squawk Box, American Baby Magazine, Parents, The Los Angeles Times and The New York Times.
Rhodes has worked as a brand ambassador and spokesperson for clients ranging from Johnson & Johnson and Norton Technologies to Schlage Locks and Cord Blood Registry.Explains Rhodes, “The ability to reach even more parents through my partnership with Tinbu is extremely exciting to me. With this channel I will be able to provide up-to-the minute information on recalls and other topical news issues as well as daily tips and podcasts on a variety of parenting topics from pre-natal through the college years.”
TinBu plans to release the Safety Mom Channel for online publishers in the first quarter of 2010.
About TinBu
TinBu uses patent-pending technology to provide over 20 different interactive content channels to leading online and wireless companies worldwide. TinBu’s clients include AOL, AOL Latino, AOL Canada, AOL Mexico, Telemundo, MSN, MSN Espanol, MSNBC, USA TODAY, ATT, Gannett, Media General, Inergize Digital, Washington Post, Univision, CBS Television, ABC Television, Fox Television, CBS Radio, Boston Herald, Boston Globe, Tribune, Toronto Star, CBC New Media, My Red Fish, Local Solutions Networks, Motricity, uClick, St. Louis Post Dispatch, New York Daily News, New York Post, DirecTV, Univision, Terra Networks, Yahoo!, People PC, and many others. To learn more, visit www.tinbu.com.
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