News
TinBu Covered in Radio Ink's August 21 Issue of Convergence Weekly
TinBu's interactive content platform with built in revenue generation is featured in Covergence Weekly's online newsletter that serves the radio industry.
Taking A Modular Approach
August 21, 2008: If you have a station web site, you always need more stuff to put on it. Along with the regular daily content, you probably have a stock of standing features that make your site more useful and fun for your listeners and help bring them back every day. These might include weather, horoscopes, a "Girl of the Day" feature, lottery numbers, gas-price guides -- there are a lot of options out there.TinBu offers a variety of these content modules, and it has a little different spin on most of them. Its modules are particularly interactive and designed to push up the page views and aid your traffic -- and many radio stations are using them for free.
"What TinBu is at its core is a technology company," says TinBu President John Brier. "We've got a patent-pending technology -- we've got close to dozen different patents filed in the U.S. and internationally -- where we can take any form of data or information and turn it into a very interactive content channel. We call them 'modules,' which can best be deployed on a web site or a network of web sites in a very easy, very customizable fashion. At the end of the day, what they're designed to do is offer web site visitors quality, best-of-breed content."
Brier is confident about TinBu content's attractiveness to site visitors. "It's going to drive page views," he says. "It's going to absolutely give the web site owner, or, in this case, radio station group, a measurable increase in the number of page views that they generally see from the same content channels that they may have had in place prior to switching to a TinBu module -- and, at the same time give their users a better product that they'll come to rely on."
TinBu's content is already in wide use-- Brier points to clients including AOL, AOL Canada, AOL Mexico, MSN, MSN en Espanol, CBS Television, USA Today, Fox Television, and Yahoo -- and most of them are paying licensing fees. But for radio, Brier says, ad partnerships let station sites use the content modules for free -- and make some money as well. Brier says, "[Radio stations] don't have to pay a licensing fee, and built into the content channels are the revenue-driving advertising solutions. So in addition to getting world-class content for free, you're also getting a new revenue stream in an automated process." Content modules can also be sponsored, another potential revenue opportunity.
TinBu modules can be found on web sites belonging to CBS Radio -- says Brier, "Most of their stations have one to eight of our modules on their station sites across the country" -- Next Media, Del Marva, Journal Broadcasting, and, in Canada, Corus, Newcap, and Rogers, which is a paying client rather than an ad-based deal.
On the tech side, Brier says implementing TinBu is "extremely easy." He continues, "We handle the integration. We have point people from TinBu who get assigned to work with the technical person or, in some cases, many different technical people, that work on the web sites around the country. We provide them with setup instructions that are relatively easy to follow. It doesn't take long. We've launched with whole networks of hundreds of sites in a day or two, and once we launch, it's hands-free. There's nothing anyone has to do."
Brier notes that the "Girl of the Day" module, popular with Classic Rockers, is TinBu's highest page-view generator, with more than 11 page views per user. (TinBu's module offers five to 20 or more pics of the day's featured girl.) The horoscope feature adds interactivity as well; Brier says, "Our interactive horoscope modules averages 5.7 page views per user. Simply by changing out a static daily horoscope page to our interactive horoscope page, you're going to see an over 500 percent increase of the page views associated with that part of your web site. It's a no-brainer, but a lot of people don't take the time to look at what I am really talking about here."
As noted above, Rogers has TinBu up and running on its sites, and Rogers Digital Media Director/Online Operations & Content Adam Kaftalovich tells Convergence Weekly, "The one thing that we try to do with our radio sites, we provide the core information about the station, and as well as trying to augment that with content and information that would be applicable to the demographic that's visiting the sites. Because a majority of people come to the sites to listen to the station live, and often they'll surf around the site, and we want to be able to give them a decent enough experience over and above just information about the on-air personalities."
Rogers is using quite a few TinBu modules, including weather, horoscopes, lottery numbers, and the Girl of the Day." About the content, Kaftalovich says, "I wouldn't say that it necessarily drives incremental traffic to the site, but it definitely increases the overall page views and the time spent on the web sites." He points to the weather module on AC Clear FM/Vancouver's site at http://www.1049clearfm.com/ and notes, "It fits nicely into the look of the site -- it's nice, clean images. The content is moderately interactive, so people can go through and look at the historical weather and the weather two weeks out, and obviously, it changes pretty much daily, but they'll look at air quality and some of the visual maps for weather outside of Canada. "
So how is it working with TinBu? "It's been a great relationship," Kaftalovich says. "They're very active. One thing I like about them is that they have a solid rollout of new products. A lot of vendors we've worked with in the past and have worked with in other capacities, it's hard to really get a product rolled out. These guys, they know what they're working on over the coming months, and they're pretty open with it. And the business model they offer, too, around it -- ad-based support vs. straight licensing. We've opted to go with the licensing, just to keep things as clean as possible on our sites, but adding some of the stuff with some of the contextual ads is also a nice option to have."
TinBu offers all of its content in Spanish and many modules in other languages as well. If it sounds like it might have something for you, check it out at http://www.tinbu.com/.
About TinBu
TinBu uses patent-pending technology to provide interactive data products to leading online and wireless companies worldwide. TinBu`s clients include AOL, AOL Latino, AOL Canada, AOL Mexico, Telemundo, MSN, MSN Español, MSNBC, USA TODAY, BellSouth, ATT, Media General, Clear Channel Television, CBS Television, ABC Television, Fox Television, CBS Radio, Boston Herald, Boston Globe, Tribune, Toronto Star, CBC New Media, My Red Fish, Local Solutions Networks, Motricity, uClick, St. Louis Post Dispatch, Hello Metro, New York Daily News, DirecTV, Univision, Terra Networks, Yahoo!, People PC, and many others.
More News
TinBu Announces Launch Of New Responsive Interactive Horoscope Channel For Digital Publishers
Online media groups and digital publishers can now license the enhanced responsive horoscope channel that is designed to generate up to 8 page views per user per day on laptops, desktops, and tablets and mobile phones.
Released On: 12/10/2014
Views: 4530
Irvine, California Gas Price Is Averaging $4.24 Per Gallon, .47 Higher Than National Average Of $3.77 Per Gallon
GasPriceWatch.com, a leading national aggregator of gas prices in the U.S., reports that Irvine, California's current gas prices show a low price of $4.04 per gallon, and a high price of $4.44 a gallon, with an average current price of $4.24 a ga ...
Released On: 10/3/2012
Views: 3755
U.S. Gas Price Average Steady At $3.78 A Gallon For Regular Gas
State by state gas prices vary from under $3.00 a gallon in some locations, to over $6.00 per gallon in other locations. The U.S. average price is $3.78 a gallon as of September 27, 2012.
Released On: 9/27/2012
Views: 3693
Cheap Local Gas Prices Are Sought After By Online Consumers In Increasing Numbers
GasPriceWatch.com, a leading supplier of local gas prices across America, reports American's are looking for low price gas online 3x more often than the same time last year.
Released On: 9/25/2012
Views: 3172
Gulf Breeze, Florida Gas Price Below National Average Of $3.79 A Gallon
Gulf Breeze, Florida residents are paying as low as $3.56 a gallon for regular gas, .23 a gallon less than the current U.S. average case price of $3.79 a gallon according to GasPriceWatch.com.
Released On: 9/24/2012
Views: 2720
Washington D.C. Gas Prices Top $5.00 A Gallon
GasPriceWatch.com reports a gallon of regular gas has now reached $5.06 a gallon in Washington, D.C.
Released On: 9/22/2012
Views: 3487
TinBu Launches Gas Price Alert Platform For U.S. Online Publishers And Newspapers
Publishers will get a no-cost local gas price lead in panel from TinBu's GasPriceWatch.com that integrates into their online properties. Publishers can sell local sponsorship inside this lead in panel and keep 100% of the revenue while offering ...
Released On: 9/21/2012
Views: 3402
Gas Prices In Alaska Are Highest In Nation At Close To $6.00 Per Gallon While Texas Offers Lowest Price At $3.02
GasPriceWath.com, a leading provider of local gas prices across America, reports the average price of a gallon of regular gas is over $2.00 above the current national average in Bethel, Alaska at $5.85 a gallon, while Sealy, Texas features the lo ...
Released On: 9/20/2012
Views: 3101
American's Can Save $37.5 Million A Day Buying Cheaper Gas In Their Cities And Towns
American's used 8.94 million barrels of gasoline a day in 2004. Each barrel holds 42 gallons, so that's close to 376 million gallons of gas used per day. Saving .10 a gallon on gas would thus save American's $37.5 million a day on average.
Released On: 9/19/2012
Views: 2954
Gas Price Spotters Earning $3,000.00 A Month Reporting Local Gas Prices From GasPriceWatch.com
GasPriceWatch.com gas price spotters report local gas prices online and are automatically entered to win $3,000.00 a month in cash prizes ranging from $50.00 to $1,000.00 each.
Released On: 9/19/2012
Views: 3303
Gas Prices In America More Than Double What They Were When President Obama Took Office
GasPriceWatch.com, a leading U.S. gas price data web site, confirms the U.S. average for a gallon of gas when President Obama took office was $1.86 a gallon. Today, the average price for a gallon of regular gas in America is at or above $4.00 a ...
Released On: 9/18/2012
Views: 5718
Boston Gas Prices Higher Than Massachusetts Gas Price Average
The average gas price in Massachusetts is $3.84 a gallon for regular gas, according to GasPriceWatch.com. Boston is averaging $4.00 a gallon as of today, with a high price of $4.17 a gallon.
Released On: 9/17/2012
Views: 2747
Maine Gas Prices Higher Than National Average
GasPriceWatch.com reports on gas prices for Bangor, Maine on September 15, 2012.
Released On: 9/15/2012
Views: 3146
Green Planet Multiple Listing Service Adds Over 1,000 Properties For Sale Through Partnership With ERA Panama
Released On: 6/23/2011
Views: 9519
TinBu Announces Marketing Partnership With NotificationVault.com
NotificationVault.com‘s patent-pending online storage and notification platform, which is designed to offer security and peace of mind to its members, will be marketed to online publishers by TinBu.
Released On: 12/9/2010
Views: 3773
TinBu Launches Yoga Video Channel With Eighty Poses
TinBu, a leading provider of online content channels for publishers, is pleased to announce the launch of a new Yoga Video Channel. The Yoga Video Channel features eighty individual yoga poses, complete with professional audio instruction.
Released On: 11/9/2010
Views: 3639
TinBu Launching Yoga Video Channel For Web Publishers In October, 2010
TinBu Launching Yoga Video Channel For Web Publishers In October, 2010
Released On: 9/3/2010
Views: 3179
TinBu Adds Daily, Weekly, and Monthly Video Horoscope's To Their Interactive Horoscope Channel
TinBu Adds Daily, Weekly, and Monthly Video Horoscope's To Their Interactive Horoscope Channel
Released On: 6/21/2010
Views: 4789
Map
Tinbu LLC
Get DirectionsTinbu LLC
-
3 West Garden Street Suite 718
Pensacola, Florida 32502
USA - 850 292-4272
