News
TinBu Partners with the American Press to Supply Their Newspaper Web Site with Interactive Content Featuring Built In Revenue Generation
AmericanPress.com is launching interactive content channels provided by TinBu on their newspaper Web site. Interactive revenue generating content channels being integrated include Weather, MPG Analysis, Lottery, Recipes, Mortgages and Flight Tracking.
TinBu, a leading provider of interactive content channels to online media groups, is pleased to announce they have partnered with Lake Charles, La.'s American Press (http://www.americanpress.com/), the flagship newspaper of the Shearman Corporation, which also owns newspapers in Hobbs, N.M., and Trinidad, Colo.
"The American Press is committed to providing their online audiences the best selection of content and information available. The selection of TinBu content channels they have added to their online publication is a direct affirmation to that commitment," said Alex Tice, a TinBu Marketing Manager. "The fact that advertising revenue is generated when people utilize the content channels makes this partnership a win-win situation for both the American Press and their online audience," added Tice.
Click the below link to see how the American Press has integrated the interactive TinBu content channels. The below link will access the Recipe of the Day channel. By clicking on any of the content channel icons that will appear above the recipe section, such as Weather, Lottery, Flight Tracking, etc., users can navigate into the additional interactive content channels being utilized by the American Press.
http://www.americanpress.com/index.php?option=com_content&task=view&id=3483
The interactive components of TinBu`s patent-pending technology are used to drive multiple millions of engaging page views every month, increased site visitor satisfaction and length of visits, as well as additional revenue generation through integrated search and advertising platforms. To learn more about TinBu, and their interactive content channels visit http://www.tinbu.com/tinbu_web/site/products.php.
"We're very pleased with the content TinBu offers,” says American Press Webmaster Roger Demary. "TinBu has allowed us to expanded our weather and lottery content for site visitors while keeping them on our own pages. That was really a no-brainer for us. Many of Tinbu's other modules are for services that are completely new to us, and we're looking forward to hearing the response from our readers."
TinBu is pleased to be working with the American Press and will make additional interactive content channels available to them as they are developed. TinBu plans on launching additional interactive content channels in the areas of International/National News, Sports Scores and Odds, Quotes, Online Games, Crossword Puzzles, Music Downloads, and more.
About TinBu:
TinBu uses patent-pending technology to provide interactive data products to leading online and wireless companies worldwide. TinBus products include lottery, horoscope, weather, flight tracking, recipes, U.S. mortgages, fitness videos, stocks/finance, Sudoku, celebrity entertainment, box office, swimsuit model, gas prices, MPG analysis, and more. TinBu`s clients include AOL, AOL Latino, AOL Canada, AOL Mexico, Telemundo, MSN, MSN Espánol, MSNBC, USA TODAY, BellSouth, ATT, Media General, Inergize Digital Media, CBS Television, ABC Television, Fox Television, CBS Radio, Boston Herald, Boston Globe, Tribune, Toronto Star, CBC New Media, My Red Fish, Local Solutions Networks, Motricity, uClick, St. Louis Post Dispatch, Hello Metro, New York Daily News, DirecTV, Univision, Terra Networks, Yahoo!, People PC, and many others.
About the American Press:
Owned by the Shearman family since1943, the American Press was Southwest Louisiana's first daily newspaper, originally founded in 1895 under another name. The paper's roots go back to1893, when the Weekly Press was started. By 1985 it had become a daily newspaper, becoming the Daily Press. Meanwhile, land developer J.B. Watkins moved his New York newspaper, the American, to Lake Charles in 1897. It became the Daily American. The Daily American and the Daily Press went head-to-head until they merged in 1910. Together, they were the Lake Charles Daily American-Press. Over the years, words were dropped from the name, making the paper simply the American Press. The American Press has enjoyed its greatest successes during the Shearman’s ownership. Its achievements began with the newspaper's crusade in the 1950s against illegal gambling and have since included national and regional awards in all facets of news gathering, Pulitzer Prize nominations for writing and photography, and top honors for excellence in advertising as well as Web-site design.
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