Event Planning Software Market - A Global and Regional Analysis: Focus on Region, Country-Level Analysis, and Competitive Landscape - Analysis and Forecast, 2024 - 2031

The "Event Planning Software Market" has experienced impressive growth in recent years, expanding its market presence and product offerings. Its focus on research and development contributes to its success in the market.

Event Planning Software Market Overview and Report Coverage

Event Planning Software is a technology that helps event planners and organizers automate and streamline various tasks such as budget management, vendor coordination, guest list management, and marketing. It enables users to create and manage events efficiently, saving time and reducing human error.

The future outlook of the Event Planning Software Market looks promising, with a projected growth rate of % during the forecasted period (2024 - 2031). The market is expected to witness significant growth due to the increasing trend of virtual and hybrid events, the rising demand for seamless event organization, and the growing adoption of technology in the event industry.

Some of the latest trends in the Event Planning Software Market include the integration of Artificial Intelligence (AI) and Machine Learning (ML) to enhance event personalization and automation, the development of mobile-friendly applications for on-the-go event planning, and the increasing focus on data analytics for better decision-making.

Overall, the Event Planning Software Market is set to experience substantial growth in the coming years, driven by technological advancements and the growing need for streamlined event management solutions.

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Market Segmentation

The Event Planning Software Market Analysis by Types is segmented into:

• On-Premises
• Cloud Based

Event planning software is available in two market types: On-Premises and Cloud Based. On-Premises software is installed and managed on the client's own servers, providing more control over data and customization. Cloud Based software is hosted on external servers and accessed via the internet, offering flexibility and scalability. Both market types cater to different needs and preferences of organizations, with On-Premises software providing more security and control, while Cloud Based software offers convenience and accessibility from any location.

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The Event Planning Software Market Industry Research by Application is segmented into:

• SMEs
• Large Enterprises

Event planning software is used by both small and medium-sized enterprises (SMEs) and large enterprises to efficiently organize and manage events. SMEs can benefit from these tools by streamlining their planning process and improving communication with clients. Large enterprises can use event planning software to handle large-scale events with multiple moving parts, ensuring smooth execution. These software applications cater to the various needs of both SMEs and large enterprises in the event planning industry.

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In terms of Region, the Event Planning Software Market available by Region are:

North America:

• United States


• Canada

Europe:

• Germany


• France


• U.K.


• Italy


• Russia

Asia-Pacific:

• China


• Japan


• South Korea


• India


• Australia


• China Taiwan


• Indonesia


• Thailand


• Malaysia

Latin America:

• Mexico


• Brazil


• Argentina Korea


• Colombia

Middle East & Africa:

• Turkey


• Saudi


• Arabia


• UAE


• Korea

The Event Planning Software market in North America is driven by the increasing adoption of technology in event management, with key players like Planning Pod and Aventri offering customizable, all-in-one solutions. In Europe, the market is dominated by Cvent and Eventbrite, who are known for their user-friendly interfaces and comprehensive features. In the Asia-Pacific region, rapid urbanization and increasing disposable income drive the demand for event planning software, with companies like Azavista and Evenium offering innovative solutions. Latin America presents market opportunities for companies like Trello and Smartsheet, which provide collaborative project management tools. Meanwhile, in the Middle East & Africa, growth is driven by the increasing number of events and exhibitions, with key players like EventGeek and Map Dynamics providing efficient event management solutions. These key players are expected to grow due to the increasing demand for seamless event planning processes and the need for data-driven decision-making.

Event Planning Software Market Emerging Trends

Some current and emerging trends in the global event planning software market include the increasing use of artificial intelligence and data analytics to streamline processes and provide personalized experiences for attendees, the rising demand for virtual and hybrid event solutions in response to the COVID-19 pandemic, and the integration of advanced features like virtual reality and augmented reality for enhanced event experiences. Additionally, there is a growing focus on sustainability and eco-friendly practices in event planning software, as well as the adoption of mobile apps and cloud-based platforms for greater flexibility and accessibility. These trends are shaping the future of the event planning software market and driving innovation in the industry.

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Major Market Players

• Planning Pod
• Aventri
• Eventbrite
• Cvent
• Azavista
• InitLive
• EventGeek
• Map Dynamics
• Evenium
• Trello
• Smartsheet

Event Planning Software Market is fiercely competitive with key players such as Planning Pod, Aventri, Eventbrite, Cvent, Azavista, InitLive, EventGeek, Map Dynamics, Evenium, Trello, and Smartsheet dominating the market.

Among these players, Cvent is one of the leading event management platforms, offering a comprehensive suite of solutions for event planning, registration, and management. Cvent has experienced significant market growth in recent years due to its user-friendly interface and customizable features. The company's revenue for 2020 was reported to be $ million.

Eventbrite is another major player in the market, providing a ticketing and event management platform for both small and large-scale events. The platform has gained popularity among event organizers for its ease of use and seamless integration with social media platforms. Eventbrite's revenue for 2020 was reported to be $327.5 million.

Another key player, Smartsheet, offers a project management and collaboration platform that is widely used by event planners for organizing tasks, timelines, and budgets. The company's revenue for 2020 was reported to be $112.23 million.

The market for event planning software is expected to continue growing as more organizations invest in digital solutions for managing events. Companies are increasingly adopting cloud-based platforms that offer flexibility, scalability, and real-time collaboration to streamline event planning processes. Key trends in the market include the integration of AI and machine learning technologies, mobile event apps, and virtual event capabilities.

Overall, the Event Planning Software Market is highly competitive with key players like Cvent, Eventbrite, and Smartsheet leading the way in market growth, revenue, and innovation.

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